It's time for a change of the old guard.

What use to work no longer is serving us and the old normal... well I don't think it's coming back.

Personally many aspects of it weren't great to begin with. We were divided. Consuming endlessly and mindlessly. We had everything at our finger tips and yes life was easy.

However is easy what I want? I mean yes in some ways ease and grace is something I love to embrace but there's a part of me that enjoys a challenge. A new dynamic.

Something that makes my heart rate rise and challenges my leadership skills as well as my skills of the natural world.

Skills not just found out in the fields and forests but even in the soft skills of building community and relationships.

I am retiring more and more from marketing into my own version of sovereignty and freedom because now is the time for us to return to the OLD OLD normal.

To recognize that perhaps our consumeristic lifestyle and the algorithms designed to sell us them via "marketing" are plaguing us with mental health issues and a reality where it is never enough.

That's how I feel anyways. Like I never could have enough in that game. There was always more to do. More to optimize or chase. More likes to get, more conversions in a funnel or more people "being impacted" by what I was selling them.

Yes hear my confessions of a professional storyteller who worked running marketing agency and you will recognize that I was a professional experience designer.

Through web development and graphics, UI and UX and yes stories in the form of social media posts and ads - I spent years learning what sways and moves people. What fundamental principles make people tic. Today - I am tired of using my powers and knowledge of storytelling to build funnels.

I want to build community. I want to sit around a camp fire and learn and witness the arts of others but I also don't want to just live "sustainably" either. I want to thrive.

Thrive in what really matters most to me. Smiles. Curious minds. Thoughtful gatherings and mindful thought experiments. Ways I can disrupt myself to be a better man than I was yesterday.

This is my calling. To tell stories and well this episode talks about Valhalla in a very up to date fashion. It combines the 9 years of experience I have building this farm and community and lets you know where I plan on going next with it...

Enjoy.

*Timecodes*
00:00 Intro
00:39 Overview
03:49 Running A Giant Experiment
34:45 Why I”m Retiring From Marketing & 5 Reasons I Invested In A Farm Instead
1:01:40 Membership Model + Scaling Generosity

Valhalla Coop Farms Website

https://coopfermesvalhalla.com/

Connect with Marc Angelo Coppola

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