Julie Snyder is the co-creator of Serial and S-Town. Prior to that, she was the senior producer of This American Life.

"So the original conceit [of This American Life] was using the tools of journalism to [tell stories from] everyday life but then I felt like we flipped it back. ... Like why can’t we take then the same sort of narrative tools that we have, that people use to just talk ... and apply that back to things that are traditionally topical stories and news stories?"