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The Anonymous MarketerEpisodes
Episodes of The Anonymous Marketer
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In this episode of The Anonymous Marketer, host Kirsti Lang dives into the nuances of SEO with Lily Ray, the Vice President of SEO Strategy and Research at Amsive. Lily, with over 14 years of experience in SEO, shares her journey and the impact
In this episode of The Anonymous Marketer, host Kirsti Lang sits down with Samantha Zabell, the Director of Content Strategy at Duolingo, to tackle the pressing issue of marketing team burnout. Samantha shares her journey from journalism to lea
In this episode of The Anonymous Marketer, Kirsti Lang and guest Masooma Memon dive into effective B2B content marketing strategies, focusing on bottom-of-funnel (BoFu) tactics. Masooma emphasizes the importance of creating a content "playgroun
In this episode of The Anonymous Marketer, host Kirsti Lang welcomes Sara Jensen from Brighter Messaging. They dive into the nuances of marketing strategies that stand out in today's competitive landscape. Sara shares insights on targeting the
In this enlightening episode of The Anonymous Marketer, host Kirsti Lang dives into the world of freelance marketing with Anna Burgess Yang, a renowned freelance Fintech and Product-Led Content Writer. Anna shares her transition from a corporat
In this episode of The Anonymous Marketer, host Kirsti Lang converses with Erik Martin, a seasoned marketing expert. They delve into the importance of maintaining a professional portfolio for marketers. Erik, with his extensive background in va
In this insightful episode of The Anonymous Marketer, host Kirsti Lang dives into the intricacies of personal branding on social media in a corporate setting with guest Lorraine K. Lee from RISE Learning Solutions. Lorraine, a LinkedIn aficiona
In this episode of The Anonymous Marketer, host Kirsti Lang talks with Ashley Louise, the Co-Founder & CEO of Ladies Get Paid. They delve into the challenges and strategies of salary negotiations, especially in uncertain economic times.Ashley s
In this episode of The Anonymous Marketer, host Kirsti Lang engages with Lindsay McGuire from Goldcast. They dive into the nuances of hosting marketing events, a skill increasingly vital in today's digital landscape. Lindsay, balancing her role
In this episode of The Anonymous Marketer, Kirsti Lang dives into the world of community engagement with Alex Angel. With a rich background in community development at Reddit, Nike, and Commsor, Alex brings a wealth of experience. They explore
In this episode of The Anonymous Marketer, host Kirsti Lang welcomes Christina Garnett from HubSpot to explore the power of turning customers into fans. Christina emphasizes that word of mouth remains a timeless marketing strategy, unaffected b
In this episode of The Anonymous Marketer, hosts Justin Brown and Tristan Pelligrino sit down with Nick Bennett, Chief Customer Officer and Co-founder of TACK. They dive into the podcast's unique format and discuss how traditional interviews ha
In this episode of The Anonymous Marketer, host Nick Bennett and guest Mark Kilens, CMO of Airmeet and co-founder of ClubPF, dive deep into the art of building a marketing organization from scratch. They tackle a listener's query about construc
In this episode of The Anonymous Marketer, host Nick Bennett and guest Mark Kilens, CMO of Airmeet, dive into the art of building a marketing organization from scratch. They discuss the importance of a belief system, a rallying cry that brings
In this episode of The Anonymous Marketer, host Nick Bennett sits down with Tim Davidson, the Sr. Director of Marketing at Directive. The conversation centers around the challenge of driving revenue growth within existing enterprise accounts, p
In this episode of The Anonymous Marketer, host Nick Bennett engages in a rich discussion with Tim Davidson, the Sr. Director of Marketing at Directive. The conversation orbits around the challenges of maximizing the impact of LinkedIn paid ads
In this episode of The Anonymous Marketer, host Nick Bennett sits down with Amanda Natividad, VP of Marketing at SparkToro. They delve into the challenges and strategies of content creation for early-stage companies, particularly those with lim
In this episode, host Nick Bennett engages in a thought-provoking discussion with guest Justin Levy on the evolving landscape of the creator economy and influencer marketing. They delve into the complexities of the influencer sphere, highlighti
The pandemic has forced companies to make significant budget cuts, which has resulted in numerous layoffs; some have even closed their doors permanently. However, the pandemic has also initiated a significant shift in how we do business. Remote
In the new episode of The Anonymous Marketer, we explore questions about career growth and the challenges of moving from a small organization to a larger one. Our host is Ryan Narod, the VP of Marketing at Mutiny. Ryan first explains the differ
Kyle Lacy, the CMO of Jellyfish, joins us to answer the question submitted by an anonymous marketer: How does a marketing team transition to a revenue organization aligned under the pipeline?Kyle was involved in a similar process in his previou
What is a community? Some will consider the people interacting over social networks, like LinkedIn, to be a community. But from the perspective of a B2B marketer at a SaaS company, a community is so much more than that.In this episode of The An
Setting goals is one of the prerequisites for success in marketing. And both short-term and long-term goals are an essential part of your strategy.But how do you balance short-term and long-term marketing goals? In this episode of The Anonymous
Many companies view field and event marketing as the same thing. And if you’re a field marketer, sometimes you have to figure out how your role fits into the larger picture.In this episode of The Anonymous Marketer, Nick Bennett and guest Arthu
It's no secret that the world is going through some tough economic times right now. Everywhere you look, companies are cutting budgets and letting people go. And even if you haven't been directly impacted by layoffs, it's hard not to feel the r
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