On today’s show, we’re talking about evergreen webinar sales funnels with professional speaker and course creator, Grant Baldwin.Grant is the founder of TheSpeakerLab.com and through his online course, teaches people how to find and book paid speaking engagements.  Today he shares how he sells his program through webinars -- both live and automated -- and lately, his automated ones are really doing well for him. And by really well I mean, lately it’s been for every $1 he spends on Facebook ads, he’s making $3 in return.  I’ll take that ROI all day long.In this case study, we break down Grant’s evergreen webinar funnel from start to finish, including... His Facebook adsHow much he’s spending on adsThe tools he uses to set up his webinar systemThe different offers he makes in his funnel, including what he’s testing to incentivize people to pay in fullHow he tracks all of his resultsAnd what he would say to someone considering doing evergreen webinars for the first time.And more...There are two big takeaways I want you to listen for…First, listen to how often he is testing things.  He makes a hypothesis about something, sets up a test, and let’s the numbers dictate whether it worked or not.Second, we talk throughout the whole conversation today about his tracking spreadsheet.  You’ve GOT to know your numbers in everything you’re doing in your business.In addition, we also discuss: How Grant balances incentivizing potential customers without annoying them with regular invites to his webinarsWhat a “Just In Time” option is and Grant’s experiences he’s had with themHow using a $17 tripwire resulted in about $17,000 of additional revenueThe way he got around the common objection of people saying they don’t have the money to purchase his product right nowWhy complimentary one-on-one calls can be so useful – and the ways you can repurpose them Download My Webinar Tracking Spreadsheet Speaking of tracking your numbers, I’ve put together a Google spreadsheet with formulas to help you track your webinars -- and you can use this whether you’re doing live or automated webinars.To download this spreadsheet, either text ‘AOPT142’ to 44222 OR you can visit the show notes page at http://rickmulready.com/142



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