Matt Gordon
You Can Be A Thought Leader
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Matt Gordon
You Can Be A Thought LeaderEpisodes
Matt Gordon
You Can Be A Thought Leader
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If there’s one thing marketers know for sure, it’s that people find new things exciting. It’s why at least every few months, one of the things you regularly buy will have a “New! Improved!” label slapped on the packaging. When you run
Welcome to day four of “Making Your Stuff Cool.” To review, we covered the little-known “RADIO technique” on Monday, the Teenage Mutant Ninja Turtles tactic on Tuesday; Wednesday was about making predictions, and today is about details. Pho
Welcome to day 3 of “Making Your Stuff Cool.” As previously discussed, I’m talking about driving up the interest of your audience by making your information “cool.” On Monday, we talked about the “Radio Test.” On Tuesday, we talked about combin
Welcome back for day 2 of “How To Make Your Stuff Cool.” Photo by Luca Ambrosi on Unsplash I’m going to jump right into the story: In November of 1983, Ronald Reagan was a year away from one of the largest landslide election victories in t
Some of us might not like to admit it sometimes, but a part of thought leadership is simply bringing cool ideas to your followers. It’s just the appeal of interesting information and concepts. Don’t underestimate your audience’s need to enterta
Today, let’s talk about testing and experimentation in Thought Leadership. You probably already know that establishing yourself as a Thought Leader in your industry requires constant innovation and experimentation. Photo by Alex Kondratiev
If you want to establish yourself as a recognized and well-rewarded Thought Leader in your market, creating and selling information products is a key part of that goal. Providing such products to your audience is a great way to help them achiev
As a Thought Leader, your primary aim is to provide value to your audience. However, your message is incomplete if your audience doesn’t take any action on the information you have provided. That’s where a call to action (CTA) comes in. Pho
Do you want to stand out and establish yourself as a Thought Leader in your industry? Then you must understand the importance of delivering high-quality content to your audience. Photo by Carlos Esteves on Unsplash In today’s ever-evolving
Photo by Vitolda Klein on Unsplash As a Thought Leader trying to grow your audience, you may be trying to target your audience with an ad campaign or some other effort to target who you would like to put your thought leadership content in
Photo by Zdeněk Macháček on Unsplash I wanted to circle back to something I mentioned on Monday, because I think it’s really important for you to understand not just the how but the why. So what I said Monday that I thought was so worthwhi
Photo by Gear5.8 by Roberto R. on Unsplash I’m once again returning to how followers think (after yesterday’s message was very well received) with a tactic for establishing common ground with your followers. First off, why would you want t
Photo by Free Walking Tour Salzburg on Unsplash It’s Monday and I have too many other things on the calendar today (and Shayla’s off work), so I’m going to be brief and very, very to-the-point. I don’t often focus a lot on the “le
Photo by Tran Phuc on Unsplash I want to follow up yesterday’s “what do Thought Leaders Say” discussion with a “what do Thought Leaders deliver” discussion. I think most Thought Leaders understand the concept of value, that you have to del
One of the questions I’m constantly asked is, “I want to be a Thought Leader; what do I say?” Photo by Daniel Álvasd on Unsplash Fair question! And as I said, not an uncommon one. We all have to speak knowledge and wisdom into the silent v
Photo by Dan Cristian Pădureț on Unsplash I’ve put off recording this one for several days. It’s too dangerous in the wrong hands. What if you had the ability to get someone to do anything you wanted them to do? Even if it went beyond thei
Photo by Steven Libralon on Unsplash In his book, “Superhero: The Secret Origins of a Genre,” Peter Coogan discusses the definition of a superhero and how superheroes have evolved over time. By the way, I’m assuming you can see the connect
Photo by Petros Kelepouris on Unsplash I had a conversation over the weekend that I want to tell you about. Somebody asked me one of those “one thing” questions. In this case, it was, “what’s the one thing that I could do that could make m
Photo by Annie Spratt on Unsplash I was reading about William Bernbach last night — he was the advertising guy behind such legendary classic ad campaigns like Avis’ “We Try Harder,” and the Volkswagen “Think Small” and “Lemon” ads. He had
Here’s a policy that I’ve established for myself that’s worked pretty well, and I think you might benefit from it as well: I never read the comments. Whether it’s a YouTube video or a news article — especially a news article — I never
Back when my stepdaughter was in high school (she graduated in 2018), a teacher once asked her class who Steve Jobs was. The class was quiet, and then one person volunteered the answer that it was the guy who hosts “Dirty Jobs” on the Discovery
I remember reading some book about how to create characters for fiction. It said that to create realistic characters, you need to have them be one thing but want to be something else. For example, “Emily is a waitress in Los Angeles, but she re
I want to keep you from making a big mistake. It’s one I made, repeatedly, and I don’t want you to fall into the same trap. I ran a marketing agency for over 12 years (it still exists, but I’m no longer in charge of most of the day-to-day opera
People surprise me. Constantly. You’ll see why in a moment. Photo by Colin Maynard on Unsplash Have you ever heard the phrase “born yesterday?” As in when you say something like, “She won’t fall for his lies, she wasn’t born yesterday.” Wh
One very common mistake a lot of would-be Thought Leaders make is that they try playing the role of teacher to their audience. Logically, this makes a lot of sense. But in real practice, it doesn’t work. Ask yourself, how many teachers in the w
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