Sometimes in competitive intelligence, your stakeholders don't want to hear difficult truths about the state of the industry, their business, or their products.

But having the courage and the savvy to deliver bad news well can mean the difference between your CI program's success and its failure.

Fouad Benyoub returns to the show one year on from his first appearance to discuss how being a contrarian has helped his career, and how adopting that same attitude could help yours, too.

Key talking points:

• How being a contrarian opens the door for both opportunities and scrutiny, and how to deal with that scrutiny to best benefit your career.

• The difference between giving stakeholders what they want, and what they need, and how to strike just the right balance between the two.

• The spoken and unspoken challenges facing CI pros today, and which you can face and fix.