We're unraveling the complexities of e-commerce with a very special guest, Lesley Hensel, a business powerhouse who co-founded River Bend Consulting. Lesley isn't just an entrepreneur; she's an inspiration — balancing business acumen while parenting a son with significant learning challenges, showing us that perseverance and dedication indeed pave the road to success.

In this episode, we'll dissect the vast world of Amazon selling, shattering myths, and setting the record straight on scams you should sidestep—like those flashy Lamborghini videos on YouTube. Lesley's keen eye helps us navigate the maze of online retail, as we discuss the nuts and bolts of becoming a third-party seller on Amazon. With almost two-thirds of products on Amazon sold by small businesses like hers, Lesley underscores the importance of building a business that aligns with personal goals like funding your children's education or planning for retirement, not just chasing luxury items.

But how does one start? Well, Lesley's book, "The Amazon Incubator," published by Simon and Schuster, is the blueprint that could transform goals into reality. It's tailor-made for the modern seller, dealing with issues from the mandatory verification process to the referral fees that come with each sale. Also, we dive into how Lesley turned challenges into automation, dealing with ordering and inventory like a pro.

Together, we'll explore her belief in the burgeoning potential of online retail, especially with Amazon's backing of third-party sellers, and how to avoid common pitfalls like misleading reviews. Moreover, we touch on personal stories that resonate with us all, like Lesley's courageous decision-making in treating her son's cancer, which mirrors the bravery needed in business ventures.

So, gear up for a session that's as much about the heart as it is about commerce. It's time to make that Decision Hour, and take charge of your goals with the wisdom only Lesley Hensel can offer. Lesley, thank you for joining us, and to our listeners out there, get ready to be empowered with knowledge, right here, on The Decision Hour.

Lesley Hensell’s Social links:

 Book Landing Page: https://riverbendconsulting.com/theamazonincubator/  Social Media Platforms

 Facebook: https://www.facebook.com/lesleyhenselldemond

 Instagram: https://www.instagram.com/lesleyhensell/  LinkedIn: https://www.linkedin.com/in/lesleyhensell/  Twitter: https://twitter.com/LesleyHensell

Riverbend Consulting

 Website: https://riverbendconsulting.com

 Social Media Platforms

 Facebook: https://www.facebook.com/RiverbendConsultingLLC

 Instagram: https://www.instagram.com/riverbendconsulting/

 LinkedIn: https://www.linkedin.com/company/riverbend-consulting-amz/

 Twitter: https://twitter.com/RiverbendConsul