This week we have 2 guests for the price of one with Georgie & Emily! Together they founded A Virtual Vintage Market, an online fashion platform that champions vintage and sustainable fashion. 

 Georgie is the owner of Margate vintage shop Peony Vintage and a freelance stylist; Emily owns vintage & own label brand Medley Vintage and used to work in Fine Art & Interiors. 

They launched AVVM in April 2020 with the simple intention of helping fellow vintage traders during lockdown as many had lost access to their physical trading spaces.

Fast forward 9 months - they launched a Reworked Market championing contemporary upcycled fashion brands & an online premium vintage rental agency. They have an online community of almost 22.5k followers, have hosted over 10 markets and worked with over 100 small fashion brands (and counting!)

Their platform has six core values - to promote vintage fashion as part of a modern wardrobe; to make vintage fashion accessible to as many as possible; to help vintage traders grow their online brands; to encourage shopping with small fashion businesses; to cultivate an inclusive online community & to champion vintage fashion as a sustainable choice.

In this episode we discuss :

• Promoting vintage as part of a modern wardrobe

• Encouraging shopping with small fashion businesses

• Making vintage accessible 

• Helping vintage sellers grow their online brands via Instagram

• Championing vintage as a sustainable choice

• Plus how Netflix has had an impact on the clothes we wear!

   

Are you ready to discover what it takes to become a 6-figure fashion brand?  Or maybe you're already there & looking for ways to improve!

I have a really fun quiz for you to try out today!  It's just 21 questions that will determine a score from 0-100 and you'll automatically receive a personalised audit of how your business is doing.

As a fashion brand owner, it can be challenging (to say the least!) to stand out in a crowded market and drive consistent sales.

However, with the right marketing, product development, sales channels and pricing strategy, you can take your fashion brand to the next level!

In under 2 minutes, ask yourself these carefully selected set of questions to determine if your fashion brand is on the path to success.  

For example …

*Do you regularly update your website and analyse your competitors' pricing? 

*Do you frequently update your website's content and product offerings to keep customers engaged?

*Does your fashion brand have a content marketing strategy? 

Take the quiz to unlock the secrets of a 6 figure fashion brand and see how you compare.

Once completed, you'll receive an e-mail with a fully personalised audit on how you can scale with success - it's honestly so cool, you have to try it to see for yourself…

links mentioned in the episode

you can keep in touch with emily & georgie via the links below:

https://www.instagram.com/avirtualvintagemarket/

https://www.avirtualvintagemarket.co.uk/apply

listen

You can listen by clicking through to Apple Podcast here

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learn

Whilst you’re here I’d love to remind you that my 4 week online course on how to grow your own fashion brand is now live! Doors are open and we get started on Feb 9th 2021

If you have an idea to start or grow your own fashion brand but never knew where to begin - this is the sign you’ve been waiting for!

In under a year, it’s helped over 200 people make their dream of running a fashion brand become a reality. One of the attendees said she learnt more in this 4 weeks than in her 3 year course at LCF!

During the course we cover brand identity, visual aesthetics, manufacturing & marketing the business on Instagram. There’s also pre - recorded workshops inside the group on mindset and brand photography which you can enjoy at your own pace

Whether your business is a seed of an idea or fully fledged then I’d love you to join me & the 70 other people who have already booked their place! To find out more details, click the link here

contact me

If you’d like to find out more about working together on your brand, click here