We are raiding the Audio Long Reads archives and bringing you some classic pieces from years past, with new introductions from the authors. This week: This year’s most overhyped trend is a wholesome Danish concept of cosiness, used to sell everything from fluffy socks to vegan shepherd’s pie. But the version we’re buying is a British invention – and the real thing is less cuddly than it seems. By Charlotte Higgins. Help support our independent journalism at theguardian.com/longreadpod