In this episode of #HighlySoughtAfter, I had a chat with fitness transformation coach Preston Sin who also won the Social Media Personality Award by Fitness Superstar in 2018. 

With 92K followers on TikTok, his private clients are all over the world and they are movers and shakers in their own industries. So how did Preston stood out from the crowded fitness industry and became his clients’ preferred choice? 

Short answer: his backstory which helped his clients relate well to him. 

Pay special attention to 21:52 when Preston revealed the secret to getting strangers to fall in love with you on social media. Fail to do so and you will be doomed to a life of invisibility. Do it well, you will have a lifetime of raving fans who only want to do business with you, and you only.

Also listen out for Preston’s answers to the following questions. 

• What is your story and did you already know you’d be a fitness coach? - 0:49
• With 34K Instagram followers and influence on social media & how do you stay grounded? - 16:17
• Now that you’re highly sought after, what is some of the craziest things that your followers have done for you? - 19:27
• What would you advise those who are in the process of building their personal brand online? - 21:52
• How can we get more recommendations from existing customers & get them to proactively recommend them us others? - 33:43
• What’s your words of advice to inspire us for the coming year? - 35:12

If you want to keep in touch with Preston, you can reach him on Instagram @pressonpreston or email him at [email protected]

Read these books to become highly sought after in your own industry -> www.pickericsbrain.com

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