Monica Phillips joins us this week to talk about the art of the launch and how to launch the right mix of products to stay competitive. Among the topics we discuss are the importance of getting ideas off the page and into the real world, why the elevator pitch is not one size fits all, and how putting an emphasis on launching new products or services can help you and others break habits that may be keeping you locked into the same old way of doing things.

Monica Phillips is a motivational speaker, leadership coach, and the President of Spark Plug Labs, a consulting organization that provides coaching and training to leaders at startups and companies across a wide range of industries. She's an active member of the startup community in Silicon Valley, where she works closely with The Coaching Fellowship, a community of advisors that help female entrepreneurs bring their visions to life. Monica is also the host of Powerful Conversations, a podcast and radio show on the Voice America Network that features talks with thought leaders across industries and locations on a variety of business-oriented leadership and entrepreneurial topics.