The markets for every business are unique, influencing diverse approaches to various aspects like sales strategies and procurement practices. While there's value in creating an appealing website, crafting polished materials, and engaging in activities like focus groups or primary research, it's crucial to not lose sight of the core advice I received from my successful entrepreneur brother. In our specific industry, where we primarily target business-to-business interactions with stakeholders within large corporations, the key lies in direct and proactive outreach. Rather than solely relying on elaborate online presence or content creation, the effectiveness often stems from picking up the phone and engaging in direct sales calls.

---

Send in a voice message: https://podcasters.spotify.com/pod/show/inventivejourney/message