I advocate for two essential practices. Firstly, commit to "One a" by writing down your vision; it's crucial to avoid mere mental retention. As an ancient proverb suggests, "Write the vision down so that those who read it may run." This serves as a constant reminder amid distractions and enables effective service. Secondly, embrace "One b" by doing the hard work of engaging directly with people instead of outsourcing marketing from the start. This direct interaction not only provides marketing benefits but also allows for message refinement and insights from your client and customer base, enhancing your ability to serve effectively.

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