Britney Gardner: Marketing Strategist
The Know Like & Trust Show with Britney Gardner: Authentic Automated Marketing
2 people rated this podcast
Britney Gardner: Marketing Strategist
The Know Like & Trust Show with Britney Gardner: Authentic Automated MarketingEpisodes
Britney Gardner: Marketing Strategist
The Know Like & Trust Show with Britney Gardner: Authentic Automated Marketing
2 people rated this podcast
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Online service businesses build brand awareness with content, but the kind of content you put out there can shape your brand in a good or bad way. Listen in to four content mistakes you want to avoid. TOPICS DISCUSSED IN THIS EPISODE: Why m
Questions and Answers for Building Your Know, Like & Trust Factor Through PR 1. How does Dina Behrman define PR and how does she convey its relevance to solo entrepreneurs and small business owners? She defines PR as leveraging other people’s p
Repurposing Short-Form Content Into Long-Form Content Hey there, fellow service providers! A few weeks ago, I promised to discuss a slightly unconventional topic – transforming a library of short-form content into long-form pieces. While I usua
How To Create More Time For Your Life Without Compromising Your Business Your business should support your life, not the other way around. I’ve been spending quite a bit of time on non-content-related activities lately, like painting and garden
Before I delve into this topic, let me say that I’ve discussed authority content before – three years ago, to be precise. And while I still stand by that episode on crafting an authority opinion, I believe it’s time to add to it. So let’s dive
Ah, Random Acts of Content – or as it’s commonly known, Spray and Pray Posting. I’ve spent a fair amount of time discussing the absolute and utter perils of this approach–and this article won’t be a flip on that. In fact, the first pillar of th
Embracing Your ”Special Sauce”: Becoming a Category of One Are you tired of blending in with the crowd and ready to stand out in your own unique way? In a world filled with sameness, being a category of one allows you to carve your own niche an
Thoughtful Content Repurposing Before we delve into the nitty-gritty of repurposing content, let’s be clear about one thing: there’s a downside to repurposing. And that’s exactly what we’re going to discuss today. Look, I’m all for repurposing
The Content Easy Button: For Those Who Believe in Their Work For soloish entrepreneurs and seasoned marketers alike, the struggle to effectively market our content can often be a thankless task. We believe in our ideas and the remarkable servic
Unlocking Brand Visibility Through Consistent Personal Style Welcome to our blog post, where we delve into the quirky relationship between personal style and brand visibility. While it may be a seemingly insignificant factor, the power of consi
In the world of content creation, like much of creative work, there is often a divide between our aspirations for quality work and the actual skill level we possess. This disparity is known as The Taste Gap, coined by Ira Glass. While the taste
Understanding search intent and levels of awareness in content creation isn’t the first thing that comes to mind when most sit down to create content! Have you ever thought about the search intent of your audience when crafting your content? H
Shifting SEO Perspective: Prioritizing Valuable Content for Small Service Providers Running a very small service business comes with its own unique challenges. Limited resources and intense competition mean that you need to make every move coun
In today’s fast-paced digital world, creativity and storytelling have become essential tools for marketers, writers, and entrepreneurs to captivate their audience. From harnessing a potent premise for creativity and curiosity to embracing the p
We’re diving into the turbulent waters of content creation, where the waves of overwhelm crash incessantly against the shores of creativity. It’s a wild ride, with social media platforms demanding a never-ending stream of content–much like my f
Revolutionizing List Building: Breaking Myths and Embracing Reality Welcome, content rebels! If you’re tired of meaningless marketing rituals and eager to connect more effectively with your online audience, then you’ve come to the right place.
Making Sense of Bad Podcast Pitches: Learning, Creating Better, and Marketing Ploys Have you ever received a bad podcast pitch? You’re not alone. In fact, it has become such a common occurrence that it has turned into an unwanted daily routine
The Power of Core Values in Building Strong Referrals and Business Relationships In our fast-paced world, shared core values often take a backseat when forming relationships, both personal and professional. However, these values play a vital ro
Creating a Complete Content Plan for Service Providers In the world of service providers, staying ahead is no longer just about offering the best services–you have to market your services just as well as provide them. It’s also about adding val
What is Uncommon Content? Uncommon Content is a way of approaching content marketing specifically for online service providers–that is, those who engage with (and ultimately land) clients online. How a solo-ish service business approaches creat
Are you tired of playing by the rules of SEO and social media algorithms? Do you want to build genuine relationships with your clients through your content? Then, welcome to a space dedicated to making the most out of your content and say hello
From Rock Stars to Storytelling: the Relationship Between Social Media & Content Marketing Are you confused about the difference between content marketing and social media? You’re not alone! Although these terms are often used interchangeably,
Are you tired of drowning your big, brand messages in the sea of automated content? Are you ready to establish an online presence and build worthwhile relationships with clients? If so, then this blog post is for you. We understand the frustrat
In today’s digital landscape, search engine optimization (SEO) has become synonymous with online visibility and customer reach. While many small business owners may feel intimidated by SEO, it is crucial for them to embrace this concept to thri
Mastering Thought Leadership: AI Strategies for Success In this fast-paced age of artificial intelligence, thought leadership has become more important than ever. But what exactly is thought leadership? And how can you establish yourself as a l
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