Join us as we talk with Ben Krueger, the Podcast Educator, founder & CEO of Cashflow PodcastingBen dedicated to helping Industry Advocates start, launch and grow world-class podcasts for their businesses.Using his Podcast Principles, we will show you how Discovering Your Ideal Client Avatar leads to effective storytelling, allowing his clients to easily host shows that make a deep impact while reaching millions and driving sales.Find out the Ironic nature of why not understanding this critical element of your sales cycle isn’t going to cut it.On this episode of The Light Inside.