The New Music Business with Ari Herstand

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My guests today are Livia Tortella and Brian Popowitz of Blackbox, a marketing agency that has worked with artists like JP Saxe, Christina Perri, Jesse McCartney, and many others. Before Livia started this marketing agency, she was the co-president and CMO (Chief Marketing Officer) of Warner Brothers Records. Before that, she was the SVP of Marketing at Atlantic Records. And before Atlantic Records she worked at Island/Def Jam. And before Island/Def Jam, she was at PolyGram. She's been in the major label system for many years, but just under a decade ago she broke out and started Blackbox. Blackbox is a marketing agency that has worked with Andra Day, JP Saxe, Best Coast, Christina Perri, Dirty Honey, Jesse McCartney. They even worked on Kid Rock's faux Senate run. With JP Saxe specifically, they worked with him before his record and publishing deal and when he was completely independent. They helped take one of his first songs, "The Few Things," to over 20 million streams. They also helped Andra Day to acquire more than 250,000 social media fans. Brian and Livia break down their process, what they do, and how they help an artist tell their story effectively. They also give some really great strategies on how to tell that story. Quick links: 5:08 - What is Blackbox?10:38 - What is a narrative? Why is it important?12:15 - Does Blackbox function as a manager for artists? 15:40 - How Blackbox developed JP Saxe and helped him tell his story21:22 - What does the onboarding process look like? How does an artist tell their story?35:36 - How do you get an artist to communicate their story visually?39:38 - When does paid media advertising come into play in a marketing strategy?43:38 - Where are we at with paid media? What platforms is Blackbox using for its clients?46:40 - What is influencer marketing? How is it working in the space today?48:05 - How's TikTok marketing functioning right now? Is it effective? 51:15 - Ari's Take Academy student questions1:05:11 - How Brian and Livia define making it in the new music businessConnect with Ari’s Take:Website: https://aristake.comAcademy: https://aristakeacademy.comInstagram: https://www.instagram.com/aristake_/TikTok: https://www.tiktok.com/@aris.takeTwitter: https://twitter.com/ArisTakeYouTube: https://www.youtube.com/user/aristake1Facebook: https://www.facebook.com/aristake/Connect with Ari Herstand:Website: https://ariherstand.comInstagram: https://instagram.com/ariherstandTwitter: https://twitter.com/ariherstandYouTube: https://youtube.com/ariherstandFacebook: https://facebook.com/ariherstandConnect with Blackbox:Website: See acast.com/privacy for privacy and opt-out information.
Today's guest is Jessica Severn. She, for 7 years, worked at Scooter Braun's company, SB Projects, doing creative direction. She spearheaded the campaigns for Justin Bieber's stuff over the past decade. She also worked with Yungblud and Ariana Grande. If you look at Scooter Braun's roster you will see the kinds of campaigns she's worked on.Don't worry! We didn't talk about how to run a superstar campaign. We talk about artist branding. What does that mean? What is a design aesthetic, the importance of it, and why you should think about branding. How do you put together album, single, and music video campaigns? I think you're going to enjoy this conversation.--Quick links: 3:31 - When and how an artist should think about branding9:29 - The next steps after an artist fills out Jessica's "brand therapy" form and how to create a mood board13:20 - Why does someone do a mood board? What's the point? 17:39 - Why does anybody need to care about the brand aesthetic from a philosophical view? 20:54 - The importance of visuals and sonic branding remaining similar23:05 - How Jessica's packages have changed since marketing has become less "glossy"24:54 - It seems like the more money that is spent on social media campaigns, the worse it's going to do27:14 - Is it necessary for someone like Jessica to be involved in a project? 30:32 - Which platforms are catching and doing well for artists and brands? 33:18 - Does Jessica and her team help with TikTok strategy? 36:24 - How do you refocus an artist or brand that doesn't think a project is "on brand" for them (TikTok, for example) 38:22 - What platform is the artist "hub" or "calling card" these days? The website? Instagram? 45:03 - The "why" is the most important question when working on projects47:00 - Should you waste money on a high priced photo from a shoot or save them for a high profile press outlet that wants exclusive photos? 53:11 - Jessica's company Deadhappy and how the creative direction business works1:00:31 - What does a licensing agreement look like for the work that Jessica's company creates? 1:04:42 - What it means to Jessica Severn to make it in the new music business--Connect with Ari’s Take:Website: https://aristake.comAcademy: https://aristakeacademy.comInstagram: https://www.instagram.com/aristake_/TikTok: https://www.tiktok.com/@aris.takeTwitter: https://twitter.com/ArisTakeYouTube: https://www.youtube.com/user/aristake1Facebook: https://www.facebook.com/aristake/Connect with Ari Herstand:Website: https://ariherstand.comInstagram: https://instagram.com/ariherstandTwitter: https://twitter.com/ariherstandYouTube: https://youtube.com/ariherstandFacebook: See acast.com/privacy for privacy and opt-out information.
Winslow Bright is a music supervisor and music producer at Search Party Music. They primarily put music in commercials. They do really big campaigns like Sephora, Beyond Burger, Calvin Klein (the one that featured Justin Bieber and Lil Nas X), Mini Cooper, and many more. We talk about what that job is all about and how they decide what songs are going to get placed. Winslow shares information on what goes on behind the scenes when a song is placed. She also talks about how cover songs get placed. We also talk about how original music gets composed and scored for commercials, who those people are, and where they come from. Winslow has an interesting background. She's an actress and musician. She's currently working as both. She's in a Shonda Rhimes show called Inventing Anna. She discusses all of the hats she's wearing as a music professional and what it's like. --Quick links:4:45 - What Winslow Bright does at Search Party Music7:27 - When does Search Party Music get involved in a project?10:33 - What does a budget for original music look like?19:30 - Is a 50/50 split between master and publishing common these days? 22:08 - Are most favored nations clauses (MFNs) common? 24:23 - What's the process for placing cover songs? 31:29 - Is an existing cover used? 34:33 - How does Search Party Music approach lesser known artists? What's the process like? 41:22 - How Winslow Bright got into music supervision58:44 - How does Winslow balance and bounce between everything she does? 1:03:52 - What it means to Winslow to make it in the new music business--Connect with Ari’s Take:Website: https://aristake.comAcademy: https://aristakeacademy.comInstagram: https://www.instagram.com/aristake_/TikTok: https://www.tiktok.com/@aris.takeTwitter: https://twitter.com/ArisTakeYouTube: https://www.youtube.com/user/aristake1Facebook: https://www.facebook.com/aristake/Connect with Ari Herstand:Website: https://ariherstand.comInstagram: https://instagram.com/ariherstandTwitter: https://twitter.com/ariherstandYouTube: https://youtube.com/ariherstand  See acast.com/privacy for privacy and opt-out information.
I'm so excited to have Lindsay Wolfington on the show today! She is a music supervisor and initially broke into the music supervisor world when supervising for One Tree Hill. I feel very closely connected to this show because it was one of my first massive, massive placements. It changed the trajectory of my career once my song got placed. I tell the story of how it all went down and what came from that placement. She also works on Virgin River, Fear Street, and Warrior Nun on Netflix. She won awards for the music she placed in To All the Boys I've Loved Before and To All the Boys: P.S. I Still Love You. Her music supervision list is long, and she is a superstar in the music supervision world. We had such a great conversation.At the end of this episode we brought in students from the Ari's Take Academy course Advanced Sync Strategies for Film, TV and Video Games to ask their questions. Learn more about Advanced Sync Strategies for Film, TV and Video Games: https://aristakeacademy.teachable.com/p/advanced-sync-strategies-film-tv-video-games--Quick links:3:45 - Music supervision being recognized in mainstream media and what the Guild of Music Supervisors is7:30 - What music supervision is according to Lindsay Wolfington11:00 - When and how Lindsay was brought into working on Virgin River13:12 - The process of clearing the sound recording and publishing16:43 - Lindsay's advice to independent artists when pitching music to make music supervisors' jobs easier 21:34 - How Lindsay prefers to listen and receive music23:08 - Ari's story of getting placed in One Tree Hill25:45 - How Lindsay works with budgets for independent artists and major label artists34:14 - Netflix's sleazy contracts on artists giving up their publishing rights41:23 - How Lindsay keeps her music library organized44:02 - What're the differences between a sync agent and a music library? 48:23 - Advice from Lindsay for people who want to become music supervisors54:13 - Questions from Ari's Take Academy students1:04:03 - What it means to Lindsay to make it in the New Music Business--Connect with Ari’s Take:Website: https://aristake.comAcademy: https://aristakeacademy.comInstagram: https://www.instagram.com/aristake_/TikTok: https://www.tiktok.com/@aris.takeTwitter: https://twitter.com/ArisTakeYouTube: https://www.youtube.com/user/aristake1?sub_confirmation=1Facebook: https://www.facebook.com/aristake/Connect with Ari Herstand:Website: https://ariherstand.comInstagram: https://instagram.com/ariherstandTwitter: https://twitter.com/ariherstandYouTube: See acast.com/privacy for privacy and opt-out information.
Today my guest is DJ Swivel. He is a producer, engineer, songwriter, most notably for BTS, Beyonce, The Chainsmokers, Mary J Blige, Kanye West, Fabolous, Bow Wow, Redman, Jay-Z, Ghostface Killah, Mariah Carey. The list goes on.We talked a lot about getting started in the industry as a producer and engineer, and what it takes and what it means. He discusses diversifying your business and what it means to make it in the new music business, of course the final question I ask everybody. His answer was really interesting.We also go deep into the LA vs. New York vs. Atlanta vs. Nashville vs. Miami discussion. He gave some really great insight as to what the scenes are shaping up to look like and why he moved from New York to LA. I really enjoyed our conversation. I learned a lot. I think you're going to dig this conversation. DJ Swivel's Story Time on The Chainsmokers: https://youtu.be/XcYtTuHzv6Q-- Quick links: 3:16 - Working remotely and how DJ Swivel has accommodated9:26 - Co-founding SKIO Music and where his entrepreneurial spirit came from16:55 - Winning a Grammy does not mean you're set for life: advice for making sacrifices in your music career23:00 - Getting started as a producer in 2021 and being raised to treat money with respect34:20 - The ethics of unpaid internships46:18 - DJ Swivel's plugin business54:32 - How DJ Swivel has sought out feedback and criticism over the years57:35 - Why DJ Swivel left New York and what his thoughts are on the various music hubs around the US1:06:17 - What it means to DJ Swivel to make it in the new music business--Connect with Ari’s Take:Website: https://aristake.comAcademy: https://aristakeacademy.comInstagram: https://www.instagram.com/aristake_/TikTok: https://www.tiktok.com/@aris.takeTwitter: https://twitter.com/ArisTakeYouTube: https://www.youtube.com/user/aristake1Facebook: https://www.facebook.com/aristake/Connect with Ari Herstand:Website: https://ariherstand.comInstagram: https://instagram.com/ariherstandTwitter: https://twitter.com/ariherstandYouTube: https://youtube.com/ariherstandConnect with DJ Swivel: Website: https://djswivel.com/Instagram: https://www.instagram.com/djswivel/YouTube: https://www.youtube.com/channel/UCuhOAJMCXD7BviDIWkPWHHwApple Music playlist: See acast.com/privacy for privacy and opt-out information.
Today my guest is Felicia Bennett. She is an artist manager and formerly a tour manager. She now manages Tanerélle, the breakout R&B artist. This last year they've had an incredible year. Tanerélle toured with Ari Lennox over Europe. She had a massive sync in Insecure, which propelled her song to No. 1 on the Shazam charts. She was the December 2020 playmate of Playboy. She's also an actress and starred in Victoria Monet's latest music video. At the start of the pandemic, they did an amazing virtual live concert for Trillerfest. Tanerélle was also part Rihanna's Savage X Fenty lingerie line as a model. She has a very diverse career with many different facets, and I dig in with Felicia on how all of that happened, how they're making it work, and how they're planning out the trajectory for this interesting and diverse career. --Quick links:3:43 - How Felicia and Tanerélle's relationship started and what they've accomplished in the last year9:48 - Felicia's jump from a tour manager to an artist manager12:40 - Were Felicia and Tanerélle aligned when they first started working together?15:40 - What was Felicia's first things to do when she was brought on as the manager? 17:22 - Discussing the various headline moments that Tanerélle has had recently19:46 - Felicia's experience in what is 'moving the needle' - is it social media presence or music?23:04 - How women are reclaiming the Playboy brand and how Tanerélle landed the December 2020 playmate27:58 - How Tanerélle got a sync placement in Insecure and how it changed her career35:02 - Getting funding without a label (or giving up ownership)38:48 - Savage X Fenty and how the relationship came to be42:24 - Trillerfest and Galactica livestreams51:52 - What it means to Felicia Bennett to 'make it' in the new music business--Connect with Ari’s Take:Website: https://aristake.comAcademy: https://aristakeacademy.comInstagram: https://www.instagram.com/aristake_/TikTok: https://www.tiktok.com/@aris.takeTwitter: https://twitter.com/ArisTakeYouTube: https://www.youtube.com/user/aristake1Facebook: https://www.facebook.com/aristake/Connect with Ari Herstand:Website: https://ariherstand.comInstagram: https://instagram.com/ariherstandTwitter: https://twitter.com/ariherstandYouTube: https://youtube.com/ariherstand  See acast.com/privacy for privacy and opt-out information.
Today's guest is Ari Nisman. He is the founder and president of Degy Entertainment. They are one of the largest booking agencies for colleges and military. They have hundreds of artists on their roster and book thousands and thousands of shows every year. But in today's conversation we talk about how the college entertainment market works; how the military booking market works; how much they pay for all of that; and how much each booking earns. Surprisingly they're paying guarantees. You're not having to worry about promoting those shows. So we break all of that down. We also talk about how Degy Entertainment pivoted once live music was shut down and what the virtual space looks like, even ticketed ones they've been executing within the Degy market. We discuss Degy World, which is an avatar-based, virtual, interactive world that they've built. It's proprietary. This is how they're able to host festivals, conferences, concerts, and dating events.Ari also talks about the live entertainment world and what it's going to look like when it returns.-- Quick links:4:32 - What has attracted Ari Nisman to social media app Clubhouse5:58 - When is live entertainment going to return? What is it going to look like?11:30 - What is a middle man?13:54 - Why will college buying come back before anything else?16:55 - How does the college market work? 19:54 - Talking about the music and artists that work in the college market23:16 - Why do campuses push back against hip-hop music? 27:18 - Is Degy Entertainment booking more independent artists or bigger artists these days?29:09 - What can an independent artist expect for a guarantee on a military base? 30:30 - What are the buying opportunities for independent artists in the college market?32:49 - What are NAPCA and APCA?39:18 - How Degy Entertainment pivoted into the digital realm and what they're doing with Degy World44:58 - Working with FanFX to create a unique livestreaming experience and proprietary system48:45 - Has there been any work for artists livestreaming recently? 50:52 - Is the college market spending what they were spending pre-COVID?53:17 - What is Degy World? Where did the idea come from?1:05:38 - What it means to Ari Nisman to make it in the new music business --Connect with Ari’s Take:Website: https://aristake.comAcademy: https://aristakeacademy.comInstagram: https://www.instagram.com/aristake_/TikTok: https://www.tiktok.com/@aris.takeTwitter: https://twitter.com/ArisTakeYouTube: https://www.youtube.com/user/aristake1Facebook: https://www.facebook.com/aristake/Connect with Ari Herstand:Website: https://ariherstand.comInstagram: https://instagram.com/ariherstandTwitter: https://twitter.com/ariherstandYouTube: See acast.com/privacy for privacy and opt-out information.
Today we are re-running an episode. This is the first time we've ever done this. It's an episode that initially premiered last July with artist manager Jonathan Azu. This is in honor of Black History Month this month because Jonathan and I had a really illuminating conversation about how to repair racial inequities in the music business. We also discuss how our industry, at the executive level, is so white. Specifically in Billboard Power 100, there's only one black person in the top 50. Jonathan has some ideas as to why and how we can help repair those disparities.Jonathan Azu is also a member of the Black Music Action Coalition (BMAC), which I spoke about last week with Dina LaPolt who is one of the founding members. Jonathan also recently launched the Diversity in Music. It is the first ever employment talent directory for underrepresented women and minorities in music.Jonathan Azu is an artist manager for artists like Cory Henry, Luke James, Emily King, and Michelle Williams among others. He used to be the executive vice president and general manager of Red Light Management. He is also a two-time Billboard magazine 40 Under 40 power player. Over a year ago, he launched his own management company called Culture Collective.A Forbes 2017 article outlined that hip-hop and R&B genres are responsible for 25% of all music consumption and over 29% of all on-demand streams across the United States. However, executives of color are still relatively scarce atop major music companies. The top 10 out of 10 on the Billboard Power 100 list are all white, and there's only two people of color in the top 50. Azu breaks this down on why he thinks this is and how to fix it because it's a problem.--Diversity in Music: https://diversityinmusic.org--Quick links:3:14 - How Jonathan Azu and his artists have been doing since touring has been shut down11:44 - What Azu's artists are doing in quarantine - how they are staying busy14:59 - Artists doing live streaming events17:47 - About Culture Collective and Azu's journey to get to where he's at today28:01 - Advice to white colleagues asking for advice on curbing systemic racism in the music industry34:27 - About The Black Music Coalition38:09 - Lack of racial diversification in the Billboard Power 100 list40:29 - Shifting internships to paid internships and going outside typical recruiting tactics - should there be mentorship programs?42:12 - Would reparations be the correct route to approach racial injustices in the music industry?53:02 - Are people losing interest in the black lives matter movement?58:04 - Was having an all black roster for Culture Collective intentional?1:03:59 - Azu's artist Emily King two Grammy nominations--Connect with Ari’s Take:Website: https://aristake.comAcademy: https://aristakeacademy.comInstagram: https://www.instagram.com/aristake_/TikTok: https://www.tiktok.com/@aris.takeTwitter: https://twitter.com/ArisTakeYouTube: https://www.youtube.com/user/aristake1Facebook: https://www.facebook.com/aristake/Connect with Ari...  See acast.com/privacy for privacy and opt-out information.
Wow! Today my guest is superstar music attorney Dina LaPolt. If you don't know who she is, she is one of the most well respected, well known music attorneys in the world. The amount of awards she has is unfathomable: Hollywood Reporter, Billboard's Power 100, Variety, MIDEM, Recording Academy, GRAMMYs. She's also been the attorney for 2Pac's estate, deadmau5, 21 Savage, Britney Spears, and Steven Tyler. She co-founded Songwriters of North America (SONA) in 2015. They're an advocacy organization representing songwriters. She was also instrumental in getting the Music Modernization Act passed in 2018, which has done wonders for songwriters and artists across the board. The Music Modernization Act was the first major update to copyright law in decades. She regularly advocates for artists, musicians, and songwriters on Capitol Hill. This conversation was fiery. We got into it. I told the challenges that independent artists and songwriters are dealing with and how we rarely get a seat at the table. When drafting new laws, independent musicians need a seat at the table. Dina also talked about what she did with the CARES Act. She made sure musicians and songwriters were included in the CARES Act and HEROES Act. Additionally, she made sure that a mixed earners stipulation was added in the follow-up bill. She described what she's working on right now with the new Administration to make sure that musicians and songwriters don't get left behind.Dina is an absolute rockstar on the business and overall. It was such a pleasure and honor to have her on the show. I know you're gonna love this conversation. She does not hold back! --Quick links:4:57 - About the CARES Act10:55 - Dina breaks down the Digital Millennium Copyright Act (DMCA) and where it's at now21:35 - Major music publishers like UMPG always get the best deal while smaller independent artists get screwed26:58 - What is the solution from the Copyright Office? What is the ask from the music industry? 39:45 - About the Music Licensing Collective (MLC) and how it functions43:56 - How politics gets involved in music activism (and how to communicate with Republicans and Democrats)49:06 - What it means to Dina LaPolt to make it in the new music business --Get involved: Songwriters of North America (SONA): https://www.wearesona.com/Music Artists Coalition (MAC): https://www.musicartistscoalition.com/Black Music Action Coalition (BMAC): https://www.bmacoalition.org/American Association of Independent Music (A2IM): https://a2im.org/--Connect with Ari’s Take:Website: https://aristake.comAcademy: https://aristakeacademy.comInstagram: https://www.instagram.com/aristake_/TikTok: https://www.tiktok.com/@aris.takeTwitter: https://twitter.com/ArisTakeYouTube: https://www.youtube.com/user/aristake1Facebook: See acast.com/privacy for privacy and opt-out information.
My guest today is Brian Vickers. He is a music supervisor at Disney. Yes, thee Disney; Walt Disney Studios. He works on the in-house trailer department, which they call "The Hive." He's going to talk more about that. He's worked on a number of Disney films, including The Avengers, Star Wars: The Last Jedi & The Rise of Skywalker, Black Panther, Soul, Hamilton, Frozen II, Black is King, and many, many more.He has worked at other trailer house and music supervision companies. He actually got a start as a performer. He performed on The Sing Off, believe it or not.We dig into all things sync licensing, specifically in the trailer department because that is Brian's current specialty. But we talk about getting the sync licensing on both sides, so as an artist of course (always my angle). We spend a significant amount of time on how to become a music supervisor yourself. Brian gives some great tips for how to do that.--Quick links:3:11 - Working as a music supervisor for Disney since COVID-19 hit and quarantine started12:38 - "Custom spots" and what the conversations look like between music supervisors and musicians17:41 - How to find reputable trailer music production companies20:13 - Do these trailer houses have in-house composers or producers that they work with? 23:10 - Clearing tracks / staying away from samples and making supervisors' jobs easier25:35 - Placing a song because it is perfect and then it doesn't work out when it 'goes up the chain'28:39 - Breaking down the song placement process33:59 - Brian's musical background42:28 - Music supervisor and sync licensing community45:40 - How to reach out to music supervisors50:30 - How to become a music supervisor58:00 - What it means to make it in the new music business--Connect with Ari’s Take:Website: https://aristake.comAcademy: https://aristakeacademy.comInstagram: https://www.instagram.com/aristake_/TikTok: https://www.tiktok.com/@aris.takeTwitter: https://twitter.com/ArisTakeYouTube: https://www.youtube.com/user/aristake1Facebook: https://www.facebook.com/aristake/Connect with Ari Herstand:Website: https://ariherstand.comInstagram: https://instagram.com/ariherstandTwitter: https://twitter.com/ariherstandYouTube: https://youtube.com/ariherstandFacebook: https://facebook.com/ariherstandConnect with Brian Vickers:LinkedIn: https://www.linkedin.com/in/brianvickers318/Twitter: https://twitter.com/ChadTheCoolcatIMDb: See acast.com/privacy for privacy and opt-out information.
My guest today is Tracy Patrick Chan. He is currently the Head of Music at Twitch. He is the top honcho; the dude; he's the guy in charge of the direction of all things music at Twitch. He started at Twitch at the beginning of the pandemic in early 2020. He has a very impressive resume. He was the guy that created Spotify for Artists. Before that, he was at YouTube and created the artist tools like YouTube analytics. And depending on when you're listening to this episode, things may have changed and evolved quite a bit because we talk about specific programs and features, but the bulk of what we discuss is how to be successful on Twitch. Should you start Twitch? Who's Twitch for? Is it good for everyone or just a select few? Do you need millions of followers to make a living on Twitch (you don't)? He talks about a really interesting stat about making a living on the platform. It's astounding on what you actually need to make a living on the platform.Today's a special episode. It's a live podcast episode in the spirit of what we're talking about, which is livestreaming on Twitch. We invited Ari's Take Academy students to be a part of the conversation, and you'll hear a few of their questions at the end.--Twitch for Artists: https://www.twitch.tv/p/en/artists/-- Quick links:4:50 - About Tracy Patrick Chan10:23 - Challenges with musicians streaming on Twitch13:12 - Subsidizing lost income from touring with livestreaming on Twitch21:55 - Making a living on Twitch takes fewer fans than you think - here's how to do it41:42 - What are musicians allowed to stream on Twitch? Can they stream cover songs? 44:15 - How much of Twitch is live and how much is replays? 46:40 - What is Soundtrack?49:07 - How to get your music on Soundtrack52:00 - Ari's Take Academy student questions1:03:40 - What it means to Tracy Patrick Chan to 'make it' in the New Music Business--Connect with Ari’s Take:Website: https://aristake.comAcademy: https://aristakeacademy.comInstagram: https://www.instagram.com/aristake_/TikTok: https://www.tiktok.com/@aris.takeTwitter: https://twitter.com/ArisTakeYouTube: https://www.youtube.com/user/aristake1Facebook: https://www.facebook.com/aristake/Connect with Ari Herstand:Website: https://ariherstand.comInstagram: https://instagram.com/ariherstandTwitter: https://twitter.com/ariherstandYouTube: https://youtube.com/ariherstandFacebook: https://facebook.com/ariherstand  See acast.com/privacy for privacy and opt-out information.
Welcome to season two of the New Music Business podcast! This first episode of the new season is with Mothica. She is an incredible artist in the pop realm. She kind of blew up in 2020 from TikTok and is one of those crazy TikTok success stories. After her song went viral on TikTok, she gained a lot of traction on streaming platforms. Just in 2020 alone she garnered more than 25 million streams on Spotify.Mothica has been releasing music for about six years now and released her debut album in 2020. We talk all about that. The pandemic and quarantining got her to try out TikTok, and she exploded from there. I'll let her tell you how that all happened. We recorded this outside in-person in December socially distanced. We were very careful. We were wearing masks as we were setting up and tearing down. We only took them off during the interview. We sat probably 10-15 feet away from each other. We made sure we were being very safe. -- Articles/Links mentioned: Teespring vs. Printify vs. Gooten vs. Printful vs. Teelaunch: Best Print On-Demand Merch Companies for Musicians: https://aristake.com/print-on-demand-comparison/--Quick links:3:52 - How quarantine has been for Mothica7:10 - Advising musicians to join TikTok and what to do on the platform10:03 - Going viral on TikTok and other factors that attribute to Mothica's success13:50 - Getting sober and releasing a debut album17:58 - How the Mothica brand and world was created25:11 - Mothica's music video "Blackout" and how it came to be and funding the video from merch sales31:55 - Has Mothica been approached by major labels and will she remain independent?35:03 - Working with AWAL for music distribution39:15 - Being open with her suicide attempt, drugs/alcohol, and being sexually assaulted 45:25 - Writing "VICES" and the process behind it50:03 - The release strategy for Mothica's album 'Blue Hour'59:10 - How to build a TikTok strategy into your release strategy1:04:31 - What it means to Mothica to make it in the new music business--Connect with Ari’s Take:Website: https://aristake.comAcademy: https://aristakeacademy.comInstagram: https://www.instagram.com/aristake_/TikTok: https://www.tiktok.com/@aris.takeTwitter: https://twitter.com/ArisTakeYouTube: https://www.youtube.com/user/aristake1Facebook: https://www.facebook.com/aristake/Connect with Ari Herstand:Website: https://ariherstand.comInstagram: https://instagram.com/ariherstandTwitter: https://twitter.com/ariherstandYouTube: https://youtube.com/ariherstandFacebook: See acast.com/privacy for privacy and opt-out information.
Today's guest is Anwar Sawyer. He started as (and still is) a songwriter and producer. He's based in New York and is a classically trained pianist. He studied classical piano and composition at Westminster Choir College and New York Institute of Technology. He's signed to Roc Nation Publishing and has now started a management company, SMG Entertainment, where his breakout artist is Audrey Nuna. She's currently signed to Sony Arista Records.Anwar and I talk about being a producer/songwriter and writing thousands of songs and even how he got his publishing deal. We also talk about developing this young artist and what the process is behind that. She has millions and millions of streams and has collaborated with DJ Snake and Jack Harlow. And by the time you're listening to this episode, she might be taking over the world because she's a pop star on the rise. This was a live podcast in front of Ari's Take Academy students. They were able to ask questions at the end. We included a few of their questions at the end, and I know you're not going to want to miss them.If you want to check out Ari's Take Academy head over to the website: https://www.aristakeacademy.com/--Quick links:3:35 - About Anwar Sawyer8:35 - How Anwar landed his Roc Nation Publishing deal17:44 - What's it like being a songwriter/producer signed to a publishing deal?19:25 - How Anwar and Audrey Nuna started working together24:00 - How do you promote an artist with 0 fans? What's the release strategy look like?28:33 - Once Audrey's following and stream counts begin growing, what were your next steps?33:18 - When "Soufflé" was released, where was Audrey Nuna at in her career? What were her numbers like?35:22 - A simple compliment can be your 'in' with a music professional41:42 - What made Anwar and Audrey Nuna sign with Sony Arista Records over other labels? 45:53 - Ari's Take Academy student questions52:31 - What it means to Anwar Sawyer to 'make it' in the New Music Business--Connect with Ari’s Take:Website: https://aristake.comAcademy: https://aristakeacademy.comInstagram: https://www.instagram.com/aristake_/Twitter: https://twitter.com/ArisTakeYouTube: https://www.youtube.com/user/aristake1Facebook: https://www.facebook.com/aristake/Connect with Ari Herstand:Website: https://ariherstand.comInstagram: https://instagram.com/ariherstandTwitter: https://twitter.com/ariherstandYouTube: https://youtube.com/ariherstandFacebook: https://facebook.com/ariherstandConnect with Anwar Sawyer:Website: https://www.smgent.com/Instagram: See acast.com/privacy for privacy and opt-out information.
Today's guests are Sam Hyken and Jacomo Bairos of the Nu Deco Ensemble based in Miami, Florida. This episode is for all of you orchestra nerds out there. I'm guilty of that. I played in an orchestra for most of my life. For those of you who don't know, I'm a trumpet player. I love going to the LA Phil and love orchestra music. The Nu Deco Ensemble does something quite different. They were formed in 2015 and are an eclectic orchestra with members from all over the country. They're known for doing collaborations with pretty big artists like Ben Folds, Jacob Collier, Wyclef Jean, and Emily King to name a few. Their upcoming season starts October 29th, 2020, and this year is going to be quite different due to COVID-19. They're going to be livestreaming all of their performances.Nu Deco Ensemble's manager is Andrew Leib from Red Light Management. He was on a previous episode of the show: https://aristake.com/red-light-manager-andrew-leib/--Quick links: 4:10 - About Nu Deco Ensemble & how they uniquely collaborate with artists8:30 - Every instrument is mic'd in the Nu Deco Ensemble10:10 - The drummer's pocket is so deep; building a good repertoire with ensemble members13:55 - Have all of the members been with the ensemble since the beginning? 17:20 - How far in advance does Nu Deco Ensemble prepare before they collaborate with a guest? 25:04 - What other things does Sam factor into his arrangement of a piece? 28:33 - What is the identity for Nu Deco Ensemble?31:07 - Why Miami? 37:16 - How do you go about starting an orchestra in Miami? 45:05 - What is the future of Nu Deco Ensemble? Have they always featured artists? 51:10 - How much of Miami's cultural influence is integrated within the Nu Deco Ensemble arrangements? 1:00:07 - Nu Deco Ensemble's community involvement1:06:40 - What it means to Sam and Jacamo to make it in the new music business--Connect with Ari’s Take:Website: https://aristake.comAcademy: https://aristakeacademy.comInstagram: https://www.instagram.com/aristake_/Twitter: https://twitter.com/ArisTakeYouTube: https://www.youtube.com/user/aristake1Facebook: https://www.facebook.com/aristake/Connect with Ari Herstand:Website: https://ariherstand.comInstagram: https://instagram.com/ariherstandTwitter: https://twitter.com/ariherstandYouTube: https://youtube.com/ariherstandFacebook: https://facebook.com/ariherstandConnect with Nu Deco Ensemble:Website: https://nu-deco.org/Facebook: See acast.com/privacy for privacy and opt-out information.
Today's guest is Clare Means. She's a Los Angeles-based singer-songwriter. She got her start performing on the Santa Monica Pier. Now she's known for her success on the livestreaming platforms, specifically Twitch, Facebook, YouTube Live, and Periscope. She's actually one of the most watched musicians on Periscope. Since quarantine started, she went all in on livestreaming. Clare talks all about her journey livestreaming, how she built up to be the most successful livestreamer on Periscope, and what it's looked like since she started livestreaming on all of the other platforms. She breaks each of them down and explains how you can make money on them. She makes her full living exclusively livestreaming. I've been so intrigued by her journey livestreaming, which is why I asked her to be an instructor for an Ari's Take Academy course to teach it. Use code NMB for 10% off: https://aristakeacademy.teachable.com/p/livestreaming-for-musicians--Quick links: 2:55 - About Clare Means and her setup7:14 - Clare's livestreaming story and how she got started11:23 - Stories from Clare street performing17:07 - How Clare got people to stop and listen to her street performing22:25 - What about street performing has made Clare a better livestreamer? 27:20 - The platforms Clare livestreams to and why31:24 - Monetization possibilities on each livestreaming platform39:07 - Which platform Clare makes the most money on and where her engagement is the best47:58 - Clare's advice to musicians who want to get started livestreaming55:12 - What it means to Clare Means to 'make it' in the new music business--Connect with Ari’s Take:Website: https://aristake.comAcademy: https://aristakeacademy.comInstagram: https://www.instagram.com/aristake_/Twitter: https://twitter.com/ArisTakeYouTube: https://www.youtube.com/user/aristake1Facebook: https://www.facebook.com/aristake/Connect with Ari Herstand:Website: https://ariherstand.comInstagram: https://instagram.com/ariherstandTwitter: https://twitter.com/ariherstandYouTube: https://youtube.com/ariherstandFacebook: https://facebook.com/ariherstandConnect with Clare Means:Website: https://www.claremeansmusic.com/Spotify: https://open.spotify.com/artist/5gc2EPzFCpY9xxn1BGqjET?si=3UdTcG_-TsS1bu0-9ZprtwFacebook: https://www.facebook.com/ClareMeansTwitter: See acast.com/privacy for privacy and opt-out information.
Today on the show is Marshall Betts. He is an agent formerly of Paradigm, but after Paradigm dissolved its entire music division and laid off hundreds of employees Marshall Betts along with a few of his co-workers at Paradigm launched a new agency... TBA Agency. Get it?They got a lot of press when they came out of the gates, but they launched on September 1st of 2020. They took their roster with them, and it currently includes Courtney Barnett, CHVRCHES, Madame Gandhi (who was previously on the show), The War On Drugs, Hot Chip, and many more.Marshall and I talk about everything in the live concert market, from when he thinks it's going to come back in the traditional sense to everything that's happening right now and what agents' jobs are. He talks about ticketed livestreams and drive-in concerts. He also talks about what he looks for when he's signing artists, and I was encouraged to hear what he said when he signs new artists.--Oprah’s Drummer Madame Gandhi on Feminism, Activism, Music Video Budgets as an Indie Artist: https://aristake.com/madame-gandhi/--Quick links:5:10 - Is New York still a music industry hub?7:44 - Shifting out of Paradigm and starting TBA18:38 - How many people work at TBA? Is it expanding? How are you funding TBA?22:58 - How are ticketing livestreams working for TBA's artists? 24:50 - What are some of the deals for the ticketed livestreams? Is there a favorite platform?27:20 - What are the production costs for the livestreams? How big are the crews?29:32 - How do you keep the livestreams interesting and fun? What are the interesting tactics artists are doing to justify the ticket price?32:33 - What is the range for ticket prices? What are the attendance numbers? Can you anticipate the livestream attendees based on the tickets they sell when performing live? 37:25 - How is the livestreaming space evolving? Is it going to go away?39:25 - Has TBA done any drive-in concerts?42:48 - What's TBA's day to day look like now?45:45 - Recommendations on what artists can do while they wait for live music to return49:15 - What does Marshall look for when signing a new artist?55:38 - What it means to Marshall to make it in the new music business-- Connect with Ari’s Take:Website: https://aristake.comAcademy: https://aristakeacademy.comInstagram: https://www.instagram.com/aristake_/Twitter: https://twitter.com/ArisTakeYouTube: https://www.youtube.com/user/aristake1Facebook: https://www.facebook.com/aristake/Connect with Ari Herstand:Website: https://ariherstand.comInstagram: https://instagram.com/ariherstandTwitter: https://twitter.com/ariherstandYouTube: https://youtube.com/ariherstandFacebook: See acast.com/privacy for privacy and opt-out information.
Today's guest is Nick Gatfield. He has been in the music industry for decades. He was a major label executive for 25 years, most recently Sony Music UK, which he left in 2014. He's worked at various majors over the years, including Universal and EMI. He was there when they signed Radiohead and was also part of Amy Winehouse's team. But now he's out of the major label game and runs an investment company called Twin Music. They invest in artists, recordings, and various artists' assets. I will let Nick explain how it all works because he is so knowledgeable on this due to his decades worth of experience in the industry. It's clear that he cares about artists and this new model. One of the first artists he signed to this new deal was Allie X, who was on the show about a month ago. I encourage you to check out her episode to learn how this deal works from an artist's perspective.--Allie X on Creating Her Artist Package, Breaking Into LA and Staying Independent: https://aristake.com/allie-x/--Quick links:3:53 - How London is doing amidst the pandemic and how the industry is shifting10:55 - What is Twin Music and what's the business model? 22:22 - What does the exit strategy look like for Twin Music / the artist? 25:03 - Does Twin Music just put up the money or is there a team that helps the artists? 27:18 - Who are Twin Music's distribution and publishing partners? 29:54 - Is Nick's business model scalable or is it just a wave that will eventually pass?35:42 - Will major labels always have their place in being the driving force behind popular culture or is the industry shifting away from them? 37:50 - What percentage of artists that Nick signed when working at the major labels made their advance back on their first album?46:38 - What does an investment look like? How does someone invest in an artist? 53:42 - What can an artist expect from an investment deal? Does it work like an advance?56:25 - What does it mean to Nick to make it in the new music business? --Connect with Ari’s Take:Website: https://aristake.comAcademy: https://aristakeacademy.comInstagram: https://www.instagram.com/aristake_/Twitter: https://twitter.com/ArisTakeYouTube: https://www.youtube.com/user/aristake1Facebook: https://www.facebook.com/aristake/Connect with Ari Herstand:Website: https://ariherstand.comInstagram: https://instagram.com/ariherstandTwitter: https://twitter.com/ariherstandYouTube: https://youtube.com/ariherstandFacebook: https://facebook.com/ariherstandConnect with Nick Gatfield:Website: See acast.com/privacy for privacy and opt-out information.
My guest today is a my good friend Victoria Canal. She is a 22-year-old artist, singer, songwriter, and now producer based all over the world. She was based in Los Angeles, but when the coronavirus shutdown hit, she moved to Amsterdam where her parents live.Victoria and I discuss how she's been handling the last six months. This was supposed to be her breakout year. She had two massive tours scheduled. She had just finished one supporting the band Tall Heights. Then she leveled up to an even bigger tour supporting Leslie Odom Jr. She also just came out with her EP, 'Victoria,' and as you can imagine, the release strategy changed quite a bit. So we talked about that. I had Victoria's manager, Andrew Leib, on the show a few months back. You can get the other side of Victoria's career. He talks about why he wanted to sign Victoria and what it has been like working her so far. Listen to Andrew's episode here: https://aristake.com/red-light-manager-andrew-leib/--Victoria's interview on The Third Story Podcast with Leo Sidran: https://aristake.com/victoria-canal-instagram-engagement/--Quick links: 3:23 - About Victoria and what it's like living in Amsterdam during the pandemic8:40 - Victoria's manager discovering her and her journey as an evolving artist15:28 - What was it like working with a different producer than the one that helped write the songs?23:05 - Learning production and potentially producing for other artists24:38 - Victoria's daily routine26:30 - Victoria's creative and songwriting phases and mental health31:30 - How Victoria is handling not being able to perform and having her life shut off39:35 - What's it like releasing a body of work during this time? What are the expectations? 49:41 - Do find yourself being more pressured to create and release content?52:32 - The relationship between artist/fans/humans is important55:50 - What it means to Victoria to make it in the new music business--Connect with Ari’s Take:Website: https://aristake.comAcademy: https://aristakeacademy.comInstagram: https://www.instagram.com/aristake_/Twitter: https://twitter.com/ArisTakeYouTube: https://www.youtube.com/user/aristake1Facebook: https://www.facebook.com/aristake/Connect with Ari Herstand:Website: https://ariherstand.comInstagram: https://instagram.com/ariherstandTwitter: https://twitter.com/ariherstandYouTube: https://youtube.com/ariherstandFacebook: https://facebook.com/ariherstandConnect with Victoria Canal:Website: See acast.com/privacy for privacy and opt-out information.
I don't have a guest today, but I'm going to talk about the new law that was signed, AB2257, in California that amended AB5. AB5 is a California law but has implications all over the states. If you haven't heard about AB5 I'm going to talk all about it. --Referenced articles: California's Music Economy is About to Crash: https://aristake.com/ab5/I Met with AB5 Author Assemblywoman Gonzalez. Here's How It Went: https://aristake.com/gonzalez-meeting/I Met with Senate Majority Leader of CA About AB5. Here's How It Went: https://aristake.com/senator-hertzberg-ab5/Finally, The California Music Industry Gets Relief Under AB5: https://aristake.com/ab5-musician-relief/--Quick links:1:30 - What are AB5 and AB2257?7:49 - What was AB5's purpose?9:20 - AB5 is very pro-union11:42 - Implications of AB5 and meeting with Lorena Gonzalez for "clean up" bill language18:42 - Putting public pressure on lawmakers23:55 - Coming to an agreement with language with AFM for Assemblywoman Gonzalez --Connect with Ari’s Take:Website: https://aristake.comAcademy: https://aristakeacademy.comInstagram: https://www.instagram.com/aristake_/Twitter: https://twitter.com/ArisTakeYouTube: https://www.youtube.com/user/aristake1Facebook: https://www.facebook.com/aristake/Connect with Ari Herstand:Website: https://ariherstand.comInstagram: https://instagram.com/ariherstandTwitter: https://twitter.com/ariherstandYouTube: https://youtube.com/ariherstandFacebook: https://facebook.com/ariherstand  See acast.com/privacy for privacy and opt-out information.
Today's episode was a live podcast episode for Ari's Take Academy students with guests Rogét Chahayed and his manager Greg Katz. Rogét is a Grammy-nominated producer and songwriter whose songs have sold over 30 million copies. He's worked with some of the biggest names in the business, including Halsey, Travis Scott, Drake, Miguel, G-Eazy, Ke$ha, Calvin Harris, Carly Rae Jepsen, and more.We got into both the production and business sides. We discussed producer points, splits, songwriter credits, publishing, and how to get a publishing deal. Rogét also gives great advice to aspiring songwriters and producers on how to get started.This podcast was live for Ari's Take Academy students. At the end of the conversation, they were able to ask Rogét and Greg questions.--Quick links:2:45 - How Rogét went from studying classical music to working with Dr Dre8:04 - About Rogét's first production11:00 - How Greg started managing Rogét13:45 - Being under credited and what that was like16:35 - Advice to artists and producers on how to protect themselves from being under credited and screwed21:25 - What's the difference between a songwriter and producer? 24:04 - When do you discuss splits?27:50 - Breaking down the producer point system30:08 - Is it more common to get an upfront producer fee or a backend royalty at Rogét's level? 35:20 - Breaking down Rogét's publishing deal with Kobalt40:11 - Pointers to songwriters when looking for a publisher/publishing deal44:30 - Student questions58:28 - What it means to Rogét and Greg to make it in the new music business--Connect with Ari’s Take:Website: https://aristake.comAcademy: https://aristakeacademy.comInstagram: https://www.instagram.com/aristake_/Twitter: https://twitter.com/ArisTakeYouTube: https://www.youtube.com/user/aristake1Facebook: https://www.facebook.com/aristake/Connect with Ari Herstand:Website: https://ariherstand.comInstagram: https://instagram.com/ariherstandTwitter: https://twitter.com/ariherstandYouTube: https://youtube.com/ariherstandFacebook: https://facebook.com/ariherstandConnect with Rogét Chahayed:Twitter: https://twitter.com/RogetChahayedInstagram: https://www.instagram.com/rogetchahayed/  See acast.com/privacy for privacy and opt-out information.
Today my guests are Malaysian singer Yuna, Ben Willis, and Carlo Fox, the founders of indie-pop!, a management company based out of Los Angeles. This is the first time I've had a conversation with three people at once for the show. Yuna was coming to us from Kuala Lumpur, Malaysia, and Ben and Carlo tuned in from Los Angeles.Yuna is an incredibly talented artist. She's done collaborations with Tyler, the Creator, Pharrell, Usher, G-Eazy, and the list goes on. We dig into how she got her start on Myspace to now being an independent artist in 2020, what it looks like, release strategy, and who the new gatekeepers are. Ben and Carlo have been in the industry for decades, and they talk about what radio looked like and what it looks like now. Yuna was signed to a major label and now she's independent. We also discuss how they approach music videos, playlist promotion, and who handles what.--Quick links:2:50 - Being in Malaysia during quarantine and what it's like10:25 - How Ben and Carlo connected and discovered Yuna15:25 - indie-pop!'s first client Dev and The Cataracs18:30 - What was the focus when setting up songwriting sessions and getting a label deal?21:02 - Transitioning away from the Verve Records label and working with Tyler, the Creator and G-Eazy27:53 - Setting up writing sessions when Yuna first moved to Los Angeles32:05 - What Yuna thought of the writing sessions when she first moved to Los Angeles34:36 - Who's handling what the label typically handles (promotion, release strategy, etc) now that Yuna's independent? 44:20 - How important is radio nowadays?44:25 - What does the release strategy look like in 2020? 54:00 - Who are the gatekeepers in 2020?59:40 - When you're releasing a new single, what are the conversations about the story like? How do you tell the story? 1:00:41 - The story behind "Stay Where You Are"1:05:45 - What does it mean to make it in the new music business? --Connect with Ari’s Take:Website: https://aristake.comAcademy: https://aristakeacademy.comInstagram: https://www.instagram.com/aristake_/Twitter: https://twitter.com/ArisTakeYouTube: https://www.youtube.com/user/aristake1Facebook: https://www.facebook.com/aristake/Connect with Ari Herstand:Website: https://ariherstand.comInstagram: https://instagram.com/ariherstandTwitter: https://twitter.com/ariherstandYouTube: https://youtube.com/ariherstandFacebook: https://facebook.com/ariherstandConnect with Yuna: Facebook: https://www.facebook.com/yunamusicTwitter: https://twitter.com/yunamusicInstagram: See acast.com/privacy for privacy and opt-out information.
Today my guest is the multi-talented Emily Kinney. Most people know her as an actress. She starred in The Walking Dead from 2011-2015. She's also been on Masters of Sex, The Flash, Arrow, Law & Order: SVU, and many others. She was also in Spring Awakening on Broadway.She just launched a podcast of her own called My Caffeine Withdrawal where she interviews musicians, actors, and other friends like Josh Radnor, Local Natives, K.Flay, and many others. She's also a very talented musician.We go in a different direction than other episodes. We touch on the business, but we straddle the line on how acting relates to music and how music relates to acting. We talk about the differences in both and the learning curves in both. She has a lot of releases under her name, so she has experience in the business of music and movies.--Quick links: 3:15 - Emily's podcast, how she's recording them, and what inspired her to launch it8:45 - Enjoying music vs. listening music for a purpose12:05 - Emily's recording process behind her song "Easy"15:25 - What happens if you're not easy to work with in the acting world?20:40 - Are there similarities between the different artistic mediums? 28:45 - Do you ever ask yourself if you question whether you're the best fit for the role you're playing? 31:06 - Playing in Spring Awakening on Broadway in New York and auditioning for film and TV38:33 - How did you learn the acting and music business worlds?43:09 - Defining success is extremely personal55:15 - Is Emily business-minded or does she bring on a team to handle everything? 1:01:45 - What it means to Emily to make it in the new music business--Connect with Ari’s Take:Website: https://aristake.comAcademy: https://aristakeacademy.comInstagram: https://www.instagram.com/aristake_/Twitter: https://twitter.com/ArisTakeYouTube: https://www.youtube.com/user/aristake1Facebook: https://www.facebook.com/aristake/Connect with Ari Herstand:Website: https://ariherstand.comInstagram: https://instagram.com/ariherstandTwitter: https://twitter.com/ariherstandYouTube: https://youtube.com/ariherstandFacebook: https://facebook.com/ariherstandConnect with Emily Kinney:Facebook: https://www.facebook.com/EmilyKinneyMusicTwitter: https://twitter.com/emmykinneyInstagram: https://www.instagram.com/emmykinney/My Caffeine Withdrawal: See acast.com/privacy for privacy and opt-out information.
In today’s episode I discuss the controversy surrounding the CEO of Spotify, Daniel Ek’s comment: “you can’t record music once every three to four years and think that’s going to be enough.”I also go into how Spotify’s payment model actually works and if it’s fair or not.--Quick links:1:56 - What Daniel Ek said3:20 - How the music industry reacted to Ek's statement9:10 - Art creation and new music business release strategy13:15 - Making a living on Spotify streams and playing the playlisting game23:35 - Breaking down the Spotify payment system33:20 - Being successful without playing the Spotify playlisting game--Connect with Ari’s Take:Website: https://aristake.comAcademy: https://aristakeacademy.comInstagram: https://www.instagram.com/aristake_/Twitter: https://twitter.com/ArisTakeYouTube: https://www.youtube.com/user/aristake1Facebook: https://www.facebook.com/aristake/Connect with Ari Herstand:Website: https://ariherstand.comInstagram: https://instagram.com/ariherstandTwitter: https://twitter.com/ariherstandYouTube: https://youtube.com/ariherstandFacebook: https://facebook.com/ariherstand  See acast.com/privacy for privacy and opt-out information.
Today my guest is Allie X. She's a Canadian singer-songwriter and artist who's been living in LA for the last few years. She is an incredibly talented artist and has over 100 million streams and 1.5 million monthly listeners on Spotify.We talk about what her journey has been like the last few months and how she's shifted her plans and release strategies. Then we go into her background, how she became Allie X, and how she's been so successful without the support of a major label. She has a very interesting story and cool ways of doing things.--Quick links:2:45 - Moving back to Canada and changing schedule9:30 - Allie X's work schedule now11:18 - What Allie X's team looks like13:00 - Unique business model and the profit share25:19 - Getting into a publishing deal after moving to Los Angeles29:49 - Finding the Allie X aesthetic and visual brand35:30 - Finding the right people to work with and how to reach out to them38:25 - What does an Allie X promo strategy look like?47:50 - How the Canadian government has supported Allie X's career and what it takes to apply for these grants57:00 - What it means to Allie X to make it in the new music business--Connect with Ari’s Take:Website: https://aristake.comAcademy: https://aristakeacademy.comInstagram: https://www.instagram.com/aristake_/Twitter: https://twitter.com/ArisTakeYouTube: https://www.youtube.com/user/aristake1Facebook: https://www.facebook.com/aristake/Connect with Ari Herstand:Website: https://ariherstand.comInstagram: https://instagram.com/ariherstandTwitter: https://twitter.com/ariherstandYouTube: https://youtube.com/ariherstandFacebook: https://facebook.com/ariherstandConnect with Allie X:Facebook: https://www.facebook.com/alliexxxxandraInstagram: https://www.instagram.com/alliex/Twitter: https://twitter.com/alliexWebsite: https://alliex.com/Spotify: https://open.spotify.com/artist/0wnYgCeP013HkKoOyC5V32  See acast.com/privacy for privacy and opt-out information.
Today my guest is John Funge. He's the CEO and co-founder of The Music Fund, a startup company that issues advances to artists for their streaming revenue. They're not a record label even though labels are typically the ones offering advances to artists. They are innovating and disrupting in the music industry, and John goes over their business model. As I dug deeper and interviewed artists who're using them, it seemed like a very cool company. Now they're partnered with Ari's Take. Quick links: 3:25 - About The Music Fund and what they do10:00 - Does The Music Fund's business model work?20:00 - How the algorithms account for massive playlist adds and spikes/drops in royalty revenue23:17 - Success stories from artists who've used The Music Fund25:20 - Should I apply for The Music Fund? What data should you be looking at before you apply?31:10 - How investors are involved--Connect with Ari’s Take:Website: http://aristake.comAcademy: http://aristakeacademy.comInstagram: https://www.instagram.com/aristake_/Twitter: https://twitter.com/ArisTakeYouTube: https://www.youtube.com/user/aristake1Facebook: https://www.facebook.com/aristake/Connect with Ari Herstand:Website: http://ariherstand.comInstagram: http://instagram.com/ariherstandTwitter: http://twitter.com/ariherstandYouTube: http://youtube.com/ariherstandFacebook: http://facebook.com/ariherstandConnect with The Music Fund:Website: https://themusic.fund/Twitter: https://twitter.com/themusicfund/LinkedIn: https://www.linkedin.com/company/themusicfund/  See acast.com/privacy for privacy and opt-out information.
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Podcast Details

Created by
Ari's Take
Podcast Status
Active
Started
Feb 20th, 2020
Latest Episode
Apr 7th, 2021
Release Period
Weekly
Episodes
45
Avg. Episode Length
About 1 hour
Explicit
No
Order
Episodic
Language
English

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