Leaders drive change, plain and simple. It's a big part of what we do and how we're evaluated over the long-term. How we communicate the why of the change is often as important as the actual change itself. Some might even say it's more important.

You as a leader, need to leverage the power of storytelling to reach, connect, and engage with each of your key target audiences to drive the positive change.

In this episode, Dave highlights how PwC successfully communicated a new initiative by leveraging humor.

He also mentions a great book by storytelling thought leader, Jennifer Aaker and Naomi Bagdonas, called Humor, Seriously.