"Misleading and Dishonest" - Is It WRONG for a Personal Trainer To Use The Words "DPT" in their Marketing?
"Misleading and Dishonest" - Is It WRONG for a Personal Trainer To Use The Words "DPT" in their Marketing?
"Misleading and Dishonest" - Is It WRONG for a Personal Trainer To Use The Words "DPT" in their Marketing?
In this one I tackle a post made by a DPT - Doctor or Physical Therapy - questioning the ethics of a Personal Trainer operating in a nearby gym who is using the term "DPT" (standing for 'Dynamic Personal Training'), in their marketing.
Do you think it's right? ... Do you think it's an issue for the profession?... Should it be something that is exclusive to PTs? And, does it really make all that much difference if someone else uses it? Well, this PT (and many others) think it's "degrading" - and more.
Tune in to find out MY thoughts on the post that racked up a LOT of heated debate on Facebook from PTs around the world...
As mentioned on the Podcast, here's the dates for my next big events:
London, June 7-9th (www.ppmliveuk.com)
New Jersey, 29-30th (email: [email protected])
And, here's where to find the information on PhysioFunnels and getting your website and social media taken care of:
From The Podcast
The Paul Gough Show
If you're a physical therapy clinic owner looking for tips, tools and strategies for growing your business, this is the podcast for you. Your host is Paul Gough - a former Professional Soccer Physical Therapist turned successful business owner and best selling Author from the UK. As well as running his own 4 location clinic, Paul works with clinic owners from all across the USA, Canada, Britain, Australia and beyond. Paul talks about everything from marketing, sales and hiring staff to leadership, finance and the mindset needed to become a world class clinic owner. Subscribe right NOW!Join Podchaser to...
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