The Analog Way with Jeff Sheldon

Released Sunday, 5th July 2020
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On this solo episode of the podcast, I'm doing something a little different: I'm hosting a guest. Jeff Sheldon joins me on the program to talk about simplicity, productivity, and the story behind Analog.This episode is sponsored by the University of California Irvine Division of Continuing Education. Established in 1962, UCI offers education for adult learners in Orange County. But thanks to technology, their courses and certification programs in various fields are now available worldwide and online for just about anyone who's interested. You can get 15% off of one (1) course by visiting then enter the promo code timecrafting. Make sure you take advantage of this limited time offer as it is only valid until July 31, 2020 at 11:59 pm. (Please note that this discount is for almost all of the certificate programs. The exceptions only include coding boot camps, international programs, teacher credentialing programs, and test prep courses.)Jeff Sheldon is the founder and designer of Ugmonk, a brand focused on creating and curating thoughtfully-designed products. Jeff launched Ugmonk in 2008 as a creative outlet to design products that he wanted to wear and use. Now over a decade later, Ugmonk continues to expand its collection of well-designed objects and clothing and attract a passionate following from around the globe.

Jeff and I spend a lot of time talking about his Analog venture – which is something I've been experimenting with for several weeks as of this recording. We also talk about design, simplicity, the importance of flexibility, and much more. I've been a big fan of Jeff's work for some time and I'm glad I am able to share our conversation with you on this episode.
Talking Points
  • Jeff explains what he does... and what Ugmonk is (1:18)
  • Did Jeff expect the Kickstarter campaign for Analog to blow up like this? (5:20)
  • What made Jeff think that this product was useful for you... and that he should share it with the world? (7:08)
  • Jeff talks about the Analog "card signals" (16:58)
  • Jeff talks about his design study background and process (26:53)
Quote"It makes you prioritize... okay I no longer can keep adding to my list because the hours in the day will run out before you can get to all them." - Jeff SheldonHelpful LinksTake my 30 Days of TimeCrafting fundamentals cours…
Want to discover some of the books mentioned on the podcast? Check out Scribd, my reading app of choice.
Podcast Theme Song: Nothing at All by Fictions (courtesy of Epidemic Sound)

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33m 44s
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