This week, Sarah is joined by eCommerce and Conversion Rate Optimisation (CRO) consultant, Luke Carthy.Like every guest, Sarah does a quick fire question round where we find out Luke’s guilty pleasure, the last thing he ate, least favourite algorithm update, whether being organised or attention to detail is better, plus much more.After the quickfire, Luke chats to Sarah about how he got into the industry, how he got into CRO and what he enjoys most.Sarah chats to Luke all about CRO and eCommerce, some of the topics include what it is and why businesses should care, biggest challenges and what to measure.Luke also talks about pet peeves with CRO, super smart CRO tactics he has seen on websites and where to go to learn more about this fascinating subject.This week’s feature is an old favourite… but which one? Only one way to find out!Resourceshttps://www.masteringinhouseseo.com/ (Mastering In House SEO (Book))https://www.bbc.co.uk/programmes/b01pqlvy (Room 101 (TV Show))https://www.opieoils.co.uk/ (Opie Oils)https://cxl.com/ (CXL)https://econsultancy.com/ (Econsultancy)Where to find LukeTwitter - https://linkedin.com/in/lukecarthy (https://linkedin.com/in/lukecarthy) LinkedIn - https://twitter.com/mrlukecarthy (https://twitter.com/mrlukecarthy) Website - https://lukecarthy.com/ (https://lukecarthy.com/)