This week, Sarah interviews founder of Bednar Communications and digital PR specialist, Hana Bednarova.The episode starts with Sarah asking Hana about how she got into digital PR and what she did before founding her digital PR agency. Sarah also asks our guest for a fun fact about herself, and Hana definitely does not disappoint... I don't think you'll expect what she reveals.This week's topic is all about outreach emails for digital PR. They discuss why email is often the go to communication method when it comes to the press and how it used to be done, back in the day!They also talk about best practice for outreach emails such as how to write the perfect subject line that grabs attention and what you should include in the actual email itself. Obviously including what not to do too.During the episode, Hana highlights the fact that many news sites have accessible media packs which are an invaluable asset, as you can use them to better understand their target audience, which helps you to pitch better.So much more is covered too, including other channels to use to support your email efforts, how to speed up the process, if there's a best time of day and the best and worst PR campaigns Hana has seen.For this week's feature, Hana gets quizzed on her Sex and the City knowledge. How well will you do compared with Hana, only one way to find out...Where you can find Simon:Website - https://www.bednarcomms.co.uk/ (https://www.bednarcomms.co.uk/)LinkedIn - https://www.linkedin.com/in/hbednarova/ (https://www.linkedin.com/in/hbednarova/)Twitter - https://twitter.com/Miss_HanaB (https://twitter.com/Miss_HanaB)Resourceshttps://www.campaignlive.com/article/ad-week-fake-netflix-campaign-warns-stay-home-else/1678898 (Netflix Lockdown Campaign)