This week, Sarah invites entertainers turned entrepreneurs, Rob & Kennedy who founded ResponseSuite, a survey platform to talk about surveys, emails and SEO.The episode begins with Rob & Kennedy talking about their background/career, interesting facts about themselves and their 'lockdown' hairstyles.Conducting your own research/surveys with the purpose of publishing original content is one way to go about building backlinks for your website. Rob and Kennedy discuss everything you need to know about putting together a successful survey that gets responses including the absolute do's and don'ts, how important personalisation is and whether they are a fan of the progress bar or not.Moving on from research and surveys, the second part of the podcast is about how email can support and amplify your SEO efforts including effective processes for collecting Google reviews to improve your local SEO and how to put together the perfect outreach emails to promote your research to others.This week's feature includes Sarah quizzing the mind reader and hypnotist on their musical theatre knowledge. There's also a very dramatic forfeit for the loser...Where to find Rob and Kennedy:Twitter: https://twitter.com/robandkennedy?lang=en (https://twitter.com/robandkennedy)Facebook Group: https://www.facebook.com/groups/emailmarketingshow/ (https://www.facebook.com/groups/emailmarketingshow/)Rob LinkedIn: https://www.linkedin.com/in/robert-temple-797aa66a/ (https://www.linkedin.com/in/robert-temple-797aa66a/)Kennedy LinkedIn: https://www.linkedin.com/in/mindofkennedy/ (https://www.linkedin.com/in/mindofkennedy/)ResponseSuite Website: https://www.responsesuite.com/ (https://www.responsesuite.com/)Email Marketing Podcast: https://www.emailmarketingheroes.com/podcast/ (https://www.emailmarketingheroes.com/podcast/)Resources:http://www.responsesuitedeal.com/sas (SEO SAS Deal)https://www.amazon.co.uk/Tao-Twitter-Revised-Expanded-New/dp/0071841156 (Tao Twitter Book)https://www.the1thing.com/ (The One Thing Book)