Buzzword, Buzzword, Word Salad, Credentials. Is this the recipe for compelling copy? HECK NO. We are living in the most connected era ever - which means that your voice can easily reach more people than ever before. But, what should you say and how should you say it? How can you rise above the noise?

This week, Annie P. is joined by super-genius and neverending well of 90s pop culture knowledge, K. Layne Crawford. Layne's copywriting experience spans from legal to adult entertainment to whiskey to software and beyond, so their knowledge of tone, style, and messaging is unparalleled. Then, Layne and Annie discuss the many businesses of It's Always Sunny... such as Kitten Mittens and Wolf Cola! 

*Parentpreneur advisory: this episode contains colorful language.
Connect with Layne through their website and Instagram.

Attorneys and other legal pros, be sure to check out their marketing crash course just for you at https://www.marketyourlawfirm.com.
Tired of feeling sleazy when you sell - or avoiding "the ask" altogether? Annie P.'s free masterclass is for you.
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