On today’s episode of Ultimate Podcast Marketing I want to focus on the marketing side of things, and I want to ask you - is your content reaching the right people? Are you actually getting clients and customers that are awesome? Or are you bringing in clients that don’t quite fit? Maybe you’re not bringing in clients or customers at all! Ahh!
We’re going to figure out who it is you want to attract and how to do it.
Start by revisiting your own goals and purpose. What is it that you want to sell/earn revenue from? How do you want to impact planet earth with your content, products or services? By reconnecting with your big motivator, you can start to tap into a deeper level of who it is you’re trying to reach - fun fact, their motivators are likely very similar to yours!
- Identify who it is you want to reach
- Do a little market research
- Get direct with your messaging
- Choose your channels
- Does everything align with your values?
Just remember that no one else cares about your business, your goals, your content, anything you do, as much as you do. They’re all busy caring about their own things. And it’s not selfish, it’s just... we spend all our time with ourselves, of course we’re looking out for number 1! And if you’re not, please start, because again, no one else is going to care as much as you, so whatever you’re doing MUST connect with you on a deep personal level. That’s how you’ll find the right people with your marketing.
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