A Marketing Podcast, hosted by Matt Coco a Marketing Strategist and Digital Marketing Professional, focuses on marketing strategy and execution for business owners, and small marketing teams. The show provides insight into the development of the right marketing mix for small to medium business owners who market their own product or service. Business owners are busy people, and that makes it difficult to develop a solid strategy and execute. There is a way, it just takes time, diligence, and a defined step by step process that you can obtain from the show and the website. The biggest thing I’ve learned is that there simply is no shortcut to success. Smoke and mirrors only work in horror houses, so unless you have a horror house for a business – you’ve got some work to do!