S3E06 (Archive) - Marketing The Olympics

Released Tuesday, 2nd April 2019
Good episode? Give it some love!
Reviews
Lists
From the Digital Box Set: This week, we look at the big-money world of Olympic advertising. From the very first Olympic sponsors in 1896, we'll track the ever increasing presence of advertising in the Games - from the marketing milestones to the resulting controversies - including the year the IOC approved Olympic cigarettes! We'll also analyze how the IOC deals with the tension between keeping the Olympic ideals in place while needing more and more advertising revenue every four years. It's a fascinating journey.
This is an encore episode that aired originally on February 7, 2014.

Who's On This Episode

Add Creators
What People Are Saying
This episode hasn't been reviewed yet. You can add a review to show others what you thought.

Mentioned In These Lists

There are no lists that include "S3E06 (Archive) - Marketing The Olympics". You can add this episode to a new or existing list.
Rate Episode
Episode Details
Length
29m 58s

Episode Tags