In this episode of the Useful Content Podcast, the Juma talks with Justin Simon, a distribution-focused podcaster and solopreneur who shares insights into creating effective content strategies. Justin discusses the importance of not just producing content but also ensuring it reaches the target audience through strategic distribution. He highlights common issues businesses face, such as overproduction of content with insufficient distribution efforts. Justin emphasizes building a repeatable process for content distribution, tailoring content for different platforms, and the significance of consistency and experimentation in content creation. The conversation also covers the impact of distribution-first strategies on content creation and the effectiveness of segmenting and repurposing content to build momentum and engage audiences efficiently. Justin provides practical tips for businesses to improve their content reach and audience engagement by focusing on distribution and leveraging content effectively.

00:00 Welcome to the Useful Content Podcast
00:38 Introducing Justin Simon: A Master of Content Distribution
01:19 The Art of Content Creation and Distribution
05:34 Embracing Experimentation in Content Strategy
08:16 Owning Your Niche: The Power of a Unique Term
13:28 Unleashing Content Beyond Gating: Strategies for Engagement
21:49 Building Momentum with Content: Strategies and Insights
23:28 Unlocking Content Marketing Momentum
24:53 The Pitfalls of Content Creation and Distribution
25:56 Crafting a Strategic Content Plan
28:01 Building a Content Distribution Flywheel
31:36 Consistency: The Key to Content Success
38:31 Customizing Your Content Strategy
43:19 Final Thoughts: Platform Native Content and Audience Expectations

Justin Simon is our teacher in this episode.

Connect with Justin: 
Linkedin: https://www.linkedin.com/in/justincsimon
Website: https://jwww.justinsimon.co

SPOTIFY
https://open.spotify.com/show/1oRjO5e0HJCrnHXwLIXusl

APPLE
https://podcasts.apple.com/us/podcast/useful-content-diy-content-marketing-for-business-owners/id1702087688

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Thanks for listening.
Produced by Relate Studios:
www.relatestudios.com

Music by Relate Studios
Host: Juma Bannister

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