In this episode of the Useful Content Podcast, guest Michelle J. Raymond, a corporate trainer, and bestselling author, shares insights on overcoming the fear of content creation on LinkedIn. She discusses the importance of consistency in content creation, leveraging both personal and company pages, and the role of teamwork in enhancing a LinkedIn presence. Michelle highlights the necessity of aligning LinkedIn strategies with business goals and addresses common concerns like judgment from peers and the impact of losing a job over content. Additionally, she emphasizes the significance of fixing personal and company profiles before content creation, creating useful content over pleasing the algorithm, and encourages listeners to start small with whichever content type they're comfortable with while focusing on serving their audience rather than worrying about perfection. The conversation also touches on repurposing content for efficiency and concludes with an empowering reminder on the importance of mindset in overcoming the paralysis of perfectionism on social media platforms.

00:00 Overcoming LinkedIn Content Creation Fears
00:15 Introducing Michelle J. Raymond: LinkedIn Expert
00:36 The Power of Consistency on LinkedIn
00:48 The Importance of Team Involvement in LinkedIn Success
00:58 Optimizing Personal and Company Pages Before Content Creation
01:17 The Ultimate Focus: Creating Useful Content
01:56 Michelle's Diverse Content Creation Journey
03:06 The Impact of LinkedIn on Michelle's Career
03:31 Adapting to Audience Preferences in Content Creation
07:01 The Significance of Asking for Help in Business Growth
09:52 Setting Business Goals for LinkedIn Strategy
12:00 The Importance of a Strong LinkedIn Presence
17:48 LinkedIn as a Team Sport: Amplifying Brand Presence
23:24 Top Tips for Enhancing Your LinkedIn Profile and Company Page
26:03 Maximizing Your LinkedIn Profile and Company Page
27:22 Key Differences Between Personal and Company Pages on LinkedIn
29:34 Content Creation Strategies for LinkedIn Success
34:26 Embracing Your Unique Digital Presence on LinkedIn
37:53 Overcoming Self-Doubt and the Power of Service-Oriented Content
41:32 Personalized Advice for New and Established Business Owners on LinkedIn
45:14 Closing Thoughts and Encouragement for LinkedIn Users

Michelle J.Raymond is our teacher in this episode.

Connect with Michelle: 
Linkedin: www.linkedin.com/in/michellejraymond/

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Produced by Relate Studios:
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Music by Relate Studios
Host: Juma Bannister

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