We totally get it…

You’ve spent a ton of time, energy, and money developing a great product or service. And if you’re like most companies, you’re eager to get the word out.

But when you jump straight to the sale, you’re often setting yourself up for failure.

Even prospects that are close to a buying decision can be turned off by a hard sell. So if you want to make the most of their hard-won attention, you need to guide your prospect to the finish line.

And the best way to accomplish that is to be relentlessly helpful. Offer useful information every step of the way, so that when they’re ready to purchase, they’ll come directly to you.

But we know this is easier said than done. So I’ve asked Marcus to join me in explaining how to inject your sales message into helpful content your prospects actually want to consume.

If you’re struggling to get prospects to pay attention to your sales message, this is an episode you won’t want to miss!