BigScreenVR is in direct competition with some of the same services that Facebook wants to fully control, and their CEO Darshan Shankar has had to resort to posting an thread on Twitter expressing his frustrations in trying to negotiate with Facebook. BigScreenVR has been selling tickets to movies in their virtual theaters. The content owners were requesting anywhere from 60-80% of the ticket price, but then on top of that Facebook is requiring a 30% transaction fee for any commerce that uses their in-app purchases. Shankar has to sell tickets at a loss in order to even do business on Facebook's platform and Facebook has been unwilling to negotiate. BigScreenVR is one of the biggest and most active applications with over a millions users, but it is also in direct competition with services that Facebook would prefer to do themselves.