Episode number 32 of Wag The Dog is dedicated to the “Mother Of All Crisis” – Dieselgate.

Estimates from Credit Suisse peg the costs of #Dieselgate at a worst-case scenarios of $87 billion. This would make the VW scandal almost 60 percent more costly than the BP Deepwater Horizon spill. – from Oilprice.com

I know a lot has been said, written and proclaimed about the Volkswagen crisis but I am sure that the insights of my guests will still add to the case study this crisis has become.

In this +30 minute interview I speak with two specialists.

First we’ll look at the global scale of this crisis and what that means for a brand such as Volkswagen with Juan-Carlos Molleda, Ph.D. – Professor and Chair, Department of Public Relations, College of Journalism and Communications at the University of Florida.

Then we look into the first weeks of the crisis through a Twitter lens and the very interesting analysis made by Georgina Parsons. Georgina is Head of Communications for English-speaking markets at Visibrain.

About my guests:

Georgina Parsons is Head of Communications for English-speaking markets at Visibrain.

She regularly publishes detailed Twitter data case studies on the Visibrain blog, and works to develop the community through social media, content creation and partnerships.

Juan-Carlos Molleda, Phd – Currently, he is a tenured professor and chair of the Department of Public Relations and director of the Master of Art in Mass Communication with an emphasis on Global Strategic Communication at the College of Journalism and Communications of the University of Florida (UF).

He is also an affiliate faculty of the UF Center for Latin American Studies and a U.S. Fulbright Senior Specialist.

If you have feedback, questions, remarks or anything else, please let me know via the audio mailbox of Wag The Dog FM.

Links for this podcast:

• Georgina’s excellent analysis of the Twitter side of #Dieselgate
• Juan-Carlos’s article for the Institute of PR on the transnational effect of the crisis.

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