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Wag The Dog FM - The European PR Podcast

A weekly Business, Management and Marketing podcast
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Episodes of Wag The Dog FM

Hi everyone and welcome to what is, already, episode number 40 of the Wag The Dog FM Podcast! In this episode, I talk with Bart de Vries, President of the International Association of Public Relations (IPRA) about the Golden World Awards for Ex
This week’s episode is all about my favourite topic; Crisis and Emergency Communications. What better guest to have on the show than Christine Townsend, founder of Musterpoint, who worked in law enforcement and public sector communications for
Jo Detavernier launches a new website about Science for PR – to help communications professionals with insights from diverse scientific disciplines. In this episode, I have a chat with Jo on the why and how of a new website around this importa
Smartphone apps designed for emergency & crisis situations (emergency mobile apps) don’t provide what people actually need in a disaster, according to University of Calgary researchers who studied the digital response to the Fort McMurray wildf
According to Brand Finance, brands account for 18% of the top 500 global brands market-value (2017). Traditionally, brands have been created by agencies, and brand management has been undervalued. Fortunately, that mindset is now shifting… In
Wag The Dog’s guest this week is Heather Yaxley and we’re talking about career strategies in public relations. In the context of her Phd research Heather wanted to understand how mid-career PR practitioners make sense of their careers, the care
#FuturePRoof, a crowdsourced book and community with the bold ambition of asserting the value of public relations launched earlier last month. The book includes advice from a stellar line up of Communications academics and Public Relations prac
Monsanto… It seems almost impossible to mention the company without entering in a heated discussion about GMO’s. And for a very long time the management and employees of this 16 billion $ in revenue corporation didn’t get it. What was the fuss
Episode number 32 of Wag The Dog is dedicated to the “Mother Of All Crisis” – Dieselgate. Estimates from Credit Suisse peg the costs of #Dieselgate at a worst-case scenarios of $87 billion. This would make the VW scandal almost 60 percent more
This week I am talking to Maxim Behar, the brand new President of ICCO – The International Communications Consultancy Organisation (ICCO). Maxim  and I met for the first time a couple of years ago in Davos at the World Communications Forum – o
Thirty days is the length of time it takes to form a habit or shed an old one…  In this week’s edition of Wag The Dog FM I am talking with Stephen Waddington, Chief Engagement Officer at Ketchum who – with his #PRBullets – is documenting exactl
This week I am talking with András Baneth, the Managing Director of the European office of the Public Affairs Council. We’re covering the state of online advocacy in Europe and how email, social media, blogs etc.. are used (or not) by corporate
FINN kanban for PR agencies, v1 (September 2015) FINN PR – a Belgian, Brussels based public relations agency – is probably one of the few agencies which is working according to the Agile and Lean principles. A lot has been written and said abou
  So true and yet, “emotion” is a strange word in the context of Public Relations work and content… That’s why I was so interested to talk to Chris Johnston this week. His company Adoreboard analyses data from over 600,000 news articles daily
Corporate Social Responsibility or CSR always had a bit of a greenwash feel to it if you ask me. You might call me an old cynic but in general I don’t trust “all good news stories” like you often read in those CSR reports. And now Bree Devin, a
What kind of skills do we, public relations professionals need today ? What kind of credentials and competencies can we put forward ? What is the standard for a good communications professional ? The Global Body of Knowledge Project, run by the
So how do you integrate social media monitoring and outreach into an organisation ? In this week’s episode I talk to Sofie De Beule and Sarah Mouton from Engagor. Both have loads of experience in training marketeers, customer support and PR pr
For this episode of Wag The Dog FM I reached out to Steve Lubetkin, also known as @PodcastSteve on Twitter. We talk about a new book – The Business of Podcasting: How to Take Your Podcasting Passion from the Personal to the Professional – which
One of my side interests is Artificial Intelligence and how supercomputers will impact all of our lives in the – not so far away – future. So I was immediately triggered by a new book called “The Automation of Public Relations” by David Philli
Episode 21 already and this time I am going back to the topic of storytelling… I reached out to Michael L. Kent, Ph.D who did research around using the 20 Master Plots in Public Relations and recently published a paper on the topic. It was Fors
Hi everyone, This will be a short episode but an important one as it is already Wag The Dog number 20 ! Although I am on holiday I couldn’t let this pass so I brought my iPhone and my add-on microphone and recorded this episode while sitting on
This is the first time someone asks me to be on the Wag The Dog FM show… And I am glad they did…! In this episode we’ll cover a communications case study where the combination of good PR, thought leadership content and online advertising and ma
Last week I spoke with Annick Boyen, CEO of Weber Shandwick in BeNeLux about their recent study called “The CEO Reputation Premium, a New Era of Engagement“. 81% percent of executives around the world believe it is important for CEOs to have a
This week I am talking with Richard Bagnall, CEO of PRIME Research UK Ltd and board director of the International Association for Measurement and Evaluation of Communication (AMEC). The focus of our interview is around the Barcelona Principles,
Last week I was at the European Communications Summit, the yearly gathering of about 700 senior communicators from across Europe. The conference is organised by the European Association of Communication Directors, an organisation I am a proud m
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