There are a lot of reasons why Man in the Window wasn’t an easy show to make. It is about a serial rapist and murderer in California. There were tons of characters and thousands of documents to sift through. And the main character was “Society”

You Can Grow Your Audience...Without Going Batsh*t Crazy

Dec 19th, 2019 21m 54s

In the ever-expanding podcast universe, there are SO many tools that you can use to find and grow your audience. NPR’s Mathilde Piard shares insights won from helping grow their podcasts and tactics for finding new ears that can work for indies

Using Your Podcast to Create Community IRL

Dec 19th, 2019 22m 54s

Diosa Femme and Mala Muñoz have used their podcast Locatora Radio to create community in East LA. They explain how to take a podcast out of the studio and into real life and why it’s well worth doing with your listeners. Diosa and Mala’s podcas

Who Are You Making This For?

Dec 19th, 2019 46m 42s

If we can agree that it’s imperative to identify a target audience before making a new podcast, why do things still get so fuzzy when we talk about reaching “diverse” audiences? Cristina Kim, producer of Truth Be Told; Tonya Mosley, host of Tru

Abandon Your Plans

Dec 17th, 2019 48m

Avery Trufelman, producer of 99% Invisible and host of Articles of Interest and Nice Try! endeavors to answer the age old question: Where do you get your ideas from? What comes next after you have an idea and feel that buzzy spark? Avery breaks

How They Made It: Death, Sex & Money

Dec 17th, 2019 37m 11s

Death, Sex & Money is a podcast that delves into the things that people think about a lot, and need to talk about more. Host and managing editor Anna Sale and producers Anabel Bacon and Katie Bishop explain how they get not just their guests bu

A Transparent Look at the Glow Up

Dec 17th, 2019 35m 17s

Getting your foot in the door can be hard. For a person of color, it can be even harder. Producers Keisha “TK” Dutes and Gabrielle Horton explain how they’ve helped each other throughout their careers - from putting each other up for jobs to a

Podcasting for Disability Justice

Dec 17th, 2019 20m 1s

One in four American adults is disabled. Bri M., host and executive producer of Power Not Pity, shares ideas on how we can make our podcasts accessible and tell stories that don’t reduce people with disabilities to being one-dimensional sources

Beyond Underwear and Mattresses: Scaling a Multimillion Podcasting Business

Dec 12th, 2019 32m 29s

As the podcasting industry grows into a billion dollar ad business, the field is open for women and nonbinary professionals to lead innovation on the revenue side. Katie Sprenger and Caila Litman from Vox Media discuss the challenges ahead for

Top 10 Mistakes Freelancers Make (and How To Avoid Them!)

Dec 12th, 2019 30m 21s

When you’re in the freelance game, taking yourself seriously when it comes to managing your business is crucial. Juleyka Lantigua-Williams, CEO of Lantigua Williams & Co., gives you her no-bullshit, hard won guidance on how to be truly professi

The Present and Future of Podcasting

Dec 12th, 2019 1h 3m

Werk It 2019 began with a summit of ten CEO/CCO-level women in podcasting talking candidly about the biggest challenges, opportunities, and trends they see in the biz right now.Depelsha McGruder (Chief Operating Officer, New York Public Radio)

This Is How We Mobilize: Building a Coalition of Womxn and Nonbinary Podcasters

Dec 12th, 2019 21m 54s

This wasn’t just any presentation — it was a strategy session for podcasters looking to use their podcasts to do greater good. Lynn Casper (Host, Homoground) explains how can we create a framework that networks our individual efforts on a large

Taking Up Your Space: Real Talk About Hosting

Dec 10th, 2019 47m 14s

There’s great responsibility in taking the mic: To respect your guests and sources, to serve your listeners, and to present yourself well (as well as the hard work of the team behind you)—and that’s just for starters. Four hosts explain how the

Failure Is The Pits: An Anti-TED Talk

Dec 10th, 2019 33m 28s

Failing is super hot these days - just look at the inventory of TED Talks for proof. Everyone is trying to glean meaning from their flops and fails and foibles. But what if there is no upside to failure? What if crashing and burning is just an

Be Your Own Hype Woman!

Dec 10th, 2019 29m 18s

For some of us, it can be really difficult to take credit for our work and sidestep imposter syndrome. Producer Julia Furlan is calling you to be your own hype woman because no one else is going to do it for you! This session was part of the W

Lisa Hanawalt Makes New Worlds

Dec 10th, 2019 58m 42s

Lisa Hanawalt is known for creating worlds populated by animal characters that reveal so much about the human condition. Her illustration and design work includes Tuca & Bertie, BoJack Horseman, Coyote Doggirl and Hot Dog Taste Test. She sat do

Found in Translation

Dec 10th, 2019 31m 33s

Many of us became storytellers because we didn’t see ourselves in media, on television, or in podcasts. Rebecca Nagle, host of the This Land podcast from Crooked Media, explains how to translate stories to an audience that doesn’t share your ex

10 Things That Scare Me + Werk It

Feb 13th, 2019 3m 40s

My sister being right about everything. That’s terrifying.Join the "10 Things That Scare Me" conversation, and tell us your fears at 10thingspodcast.org. This episode was recorded at the 2018 Werk It Festival.

Looking for Gold? Dig.

Jan 23rd, 2019 32m 12s

Reporting great stories involves a lot of patience, persistence…and sifting through the paper trail. Marketplace’s Sitara Nieves, In the Dark’s Madeleine Baran, and The Uncertain Hour’s Caitlin Esch talk about how going through thousands of doc

How to Write (and Get) That Grant

Jan 23rd, 2019 46m 17s

Grants can be a great way to find funding for your podcast. Juleyka Lantigua-Williams of Lantigua Williams & Co. explains how to figure out which ones to apply for, what you’ll need, and what you want to avoid.Hosted by Tanzina Vega, Werk It:

Recentering the Story

Jan 23rd, 2019 30m 29s

Recentering conversations is more than shining a spotlight on voices that are often marginalized. It’s also letting those voices tell their own stories. With Rebecca Lehrer and Amy Choi of The Mash-Up Americans and Hello Sunshine, and Keisha “T

How to Market Your Show

Jan 23rd, 2019 47m 44s

There are tons of podcasts out there, so how do you make sure that yours gets the attention it deserves? A team of marketing experts breaks down how to create press kits and branding that will raise your project’s profile, and how you can figur

How I Learned to Stop Worrying and Love My Voice

Jan 23rd, 2019 24m 56s

Lauren Ober, former host of NPR’s The Big Listen, explains why women’s voices are so often criticized, why those critiques are so easily internalized, and why it’s time for women to tell stories using their own authentic voices.Hosted by Tanzi

Designing for Purpose and Produce-ability

Jan 16th, 2019 42m 45s

Independent podcast strategist Rekha Murthy explains why the design of your podcast can be just as important as the content.Hosted by Tanzina Vega, Werk It: The Podcast is the ICYMI version of the live event. Both the festival and the podcast

Womansplain It to Me

Jan 16th, 2019 34m 4s

Four podcasters discuss the challenges of making shows in traditionally male-dominated genres, and how to explain and illuminate without condescending to their listeners. With Joni Deutsch of Amplifier, ZigZag’s Manoush Zomorodi, Adele Jackson-