0:05

- How do you add live video and text chat within a Matterport digital twin?

0:11

What kind of real-time insights are possible

0:13

from a Matterport virtual tour? Stay tuned.

0:18

Hi all, I'm Dan Smigrod, Founder of the [www.WeGetAroundNetworkForum.com].

0:22

Today is Thursday, April 4th, 2024.

0:25

You're watching WGAN-TV Live at 5:

0:29

a podcast for digital twin creators shaping the future

0:33

of real estate today. We have an awesome show for you:

0:39

How to Use Matterport + ZUANT3D Live Receptionist

0:46

for Live Video and Text Cat.

0:51

Our subject matter experts are ZUANT Chief Executive Officer Pete Gillett

0:55

and ZUANT Marketing Specialist, Sam Woolford.

0:59

Pete and Sam, thanks for being on the show.

1:03

- Good to be here, Dan. - Great to be here, Dan.

1:06

- Pete, before we dive into today's topic,

1:09

tell us about ZUANT helping corporate clients at conferences

1:15

and trade show exhibit booths. - Well, Dan, we've always been about lead management

1:20

for our clients, mainly in the business

1:23

to business space in the past. We just got sick of receiving these boxes full

1:31

of handwritten lead forms from shows all across Europe

1:35

and the States in the past. Somehow you had to decipher them.

1:39

So, that's why we came up with what we thought was a better mousetrap,

1:41

as it turned out to be, which is the ZUANT app for scanning badges at trade shows.

1:48

In the last 10 years, we've attended on behalf of our clients,

1:52

literally thousands of shows

1:54

allowing the exhibitors to scan badges

1:57

and capture their leads. So it's always been about that lead management piece.

2:03

When you go to a show

2:07

and you rent the normal scanners, well you're lucky to get a list of,

2:12

or a spreadsheet maybe, of visitors

2:15

to your exhibition booth days after the show.

2:19

We really wanted to improve on that.

2:22

So the whole system is geared to not just grabbing someone's details

2:26

from scanning their badge, but also to send them a thank you email

2:31

to share some content; to qualify them better;

2:33

to integrate into their CRM system to make sure

2:37

that the follow up is fast and give our clients an advantage.

2:40

So that's how all this started.

2:45

- And what kind of clients are you doing this for?

2:49

- It's clients who exhibit all across the States

2:52

or maybe further afield tend to have a number

2:57

of shows going on every month,

3:01

and they just want a continuous process,

3:07

which is repeatable, a quality process that continues at every show

3:11

so they can really extract the maximum from their investment

3:14

in their trade show programs. - And any clients that we would recognize the names of?

3:20

- Oh, for sure. You know, it goes back, we've done quite a few launches with Tesla

3:25

for their different products and different industries

3:27

through to Verizon, 3M, Toshiba.

3:32

So yeah, those sort of companies that do a lot of shows

3:35

and really want to get the max out of their involvement in those shows.

3:42

- So ZUANT goes back 20 some odd years?

3:46

- Yes, it does indeed, and back... - So starting out

3:50

with paper lead generation all the way

3:54

to automating an app for lead tracking at trade shows

3:59

and I believe you've actually done thousands

4:01

of conferences and exhibited booth lead capture.

4:07

- For sure, for sure. - So that kind of leads us to Matterport.

4:11

Can you tell us about using Matterport virtual tours

4:14

for lead generation and real-time insights?

4:18

- Yes, of course. I mean, the good old pandemic forced

4:22

the exhibition organizers to quickly scurry around

4:26

and produce their own sort of virtual shows

4:31

to try and keep some income going and keep the industry moving forward for their exhibitors

4:37

who possibly booked or attended their shows months,

4:41

if not years before the pandemic hit.

4:45

And so,we were there looking at these events

4:49

that were being staged and realized

4:52

that there was just too much missing

4:54

and we looked around to see if we could come up

4:58

with something better than that,

5:01

which is why we researched the market

5:03

that landed on Matterport to form a partnership

5:07

so that we could make a Matterport 3D experience

5:11

as close to a live show and maybe provide quite a few additional benefits as well.

5:19

- So if I go into a Matterport tour, how do you know it's me?

5:26

- Well, it can be gated

5:30

and most of our clients make it a VIP experience.

5:33

So if you take a large company like Toshiba

5:39

at the NRF show back in New York in January [2024],

5:44

the classic ZUANT badge scans totaled

5:46

about 3,000 visitors going through the booth.

5:51

And then a Matterport scan one night when he whole exhibition area was empty,

5:56

allowed us to create a digital twin of their exhibition booth, but is still live today

6:02

and continues to receive traffic long

6:05

after the show is finished so that they can get

6:09

that investment back over a period of time.

6:11

And initial signs are actually

6:14

that you can spend more time, of course,

6:17

in a one-to-one discussion environment going

6:21

through a digital twin and find out much more and get much closer

6:26

to your visitor than sometimes you can do in the hubbub

6:30

of a busy show where you're just fighting for space to be heard.

6:36

- So just for clarification, if I go into a Matterport tour,

6:41

I can't move into the tour

6:45

unless I fill out a form that has my name and email address and company name, for example?

6:51

- It's up to the client, we can set it up so that you can just dive in.

6:55

I mean, you can go to www.ZUANT3D.com website

6:58

and see some examples there and just browse around and use the features in ZUANT3D.

7:04

We'll know you've been there, we'll know what you've looked at,

7:08

but unless you then fill out a form

7:10

and want more information, then, no, we don't know who you are.

7:14

But I think if you've invested a lot in your digital twin and added

7:21

and enhanced it a lot for your customer base,

7:25

I think it's only right that in most cases you'll want

7:28

to have it gated, so you are actually capturing just light details

7:33

so you know who you're talking to,

7:35

you've got their email address, and once they're in the space you can engage

7:39

with them as we're going to show you today.

7:42

- Okay, so Pete, I'm just stumbling on the word gated.

7:45

Gated means there's a form to fill out in order

7:49

to continue the experience. - Correct, yes. - And that might come up either as I enter the tour

7:54

or it might be at some point later in the tour

7:57

if that's what the client wants. - Yes, at the moment it is as you enter the tour-

8:05

- As you enter the tour. - Is is the way it's set,

8:07

but I think that in the future you'll find

8:11

that some of these visits may actually be driven

8:14

by a light questionnaire to take you

8:18

to different parts within the tour and you could include a little bit more information requests

8:23

for your visitor at that time, but that's for the future.

8:28

- And I think one of the secret sauces of ZUANT3D

8:32

is real-time insights, what does that mean?

8:36

- Well, it's being able to track everyone

8:41

in a combination so that you know

8:47

which journeys most people are going on;

8:50

what are the most popular exhibits; and then manage your digital twins in that way

8:59

and continually improve them. - Sam, do you want to add to that in terms of what kinds

9:04

of experiences are tracked as a potential customer enters

9:10

the Matterport virtual tour?

9:15

- Yeah, of course. So in terms of insights, we're

9:18

able to collect the data at the first point of contact,

9:22

so as soon as they enter the tour all throughout the journey

9:25

we get to see exactly what they're looking at;

9:28

different points of interest; their sort of lead dwell time within the experience, as well.

9:34

And then each individual click will give them

9:37

a lead score as such, which then we can see in the back-end

9:41

and sort of see who is engaged; what they've engaged with;

9:45

and then whether they're worth actually following up

9:48

with post visit as well. - So if I'm in a Matterport tour

9:52

and I click on a Mattertag and I watch a video

9:57

or I click on an information box,

10:02

does ZUANT3D keep track of all the activities?

10:08

You mentioned the dwell time, how long on a particular scan?

10:13

Can you just elaborate a little bit more?

10:16

- Yeah, sure. So in the backend, someone would label that tag,

10:21

then ZUANT3D is able to essentially read that tag name

10:26

and give it a unique identifier within the tour.

10:31

So then once that individual tag's been clicked on,

10:33

that will reflect on the backend as a click

10:36

and then you'll be able to work out the lead time based on

10:39

how long they look at the video compared

10:42

to their next click, and then that's how you give out the time difference.

10:47

- So Pete, what's the value of all this real-time insight

10:54

in terms of sales leads?

10:59

- Well, during an actual visit, of course,

11:05

we can be scoring individuals based on not just dwell time,

11:12

but mixing that in with particular products of interest

11:16

that could be ranked higher than others;

11:20

hot new products that you want to focus in on;

11:25

and basically that gives you a score,

11:29

and the higher the score, then potentially, the more valuable the lead.

11:35

And all of that information goes through into the ZUANT cloud so that

11:41

you can really follow up as well as you could

11:44

if not better than a live show with a thank you email,

11:48

with some content that relates

11:50

to the items you were looking at in the space.

11:54

So it's very customized and focused,

11:56

personalized to that visitor.

12:00

- Do you have an example of perhaps a physical space

12:04

versus a virtual space

12:06

and why a virtual space actually might be

12:10

a better lead capture, real-time insights

12:16

for sales team follow up?

12:20

- For sure, I mean, there are lots of good examples.

12:24

One well-known one of course is

12:28

the Plug Power factory launch about a year ago [2023].

12:32

That was a client that approached us because they wanted

12:35

the classic ZUANT product for their shows

12:40

and then they saw the Matterport + ZUANT3D combination

12:45

and suddenly a light bulb went off and said, "Right, we're doing a factory launch."

12:49

The CEO doesn't want lots of people in person wandering

12:54

around the factory; lots of confidential information,

12:58

new processes that he didn't want to share

13:01

with the outside world. So we went completely virtual

13:05

on the ZUANT3D + Matterport platform,

13:09

and whereas if you'd been hosting a live PR visit,

13:16

press and so on, you might have been restricted

13:19

to a couple of hundred people. We were absolutely blown away by the fact

13:23

that they had more like 2,000 visitors attend this launch

13:28

in the period of 60 minutes, and during that time there was huge engagement.

13:34

So with the analytics that Sam was describing,

13:37

you could actually see this spike and the fact that the average visitor had stayed

13:43

and done the complete factory tour.

13:46

It hadn't just dipped in at the start and disappeared again.

13:49

So it showed that longer term engagement.

13:54

And you'd never have carried that out in person.

13:58

So having a digital twin

14:00

of a factory like that has so many uses

14:03

and that was a really good example.

14:06

- Sam, is there anything to add about that Plug Power

14:12

+ Matterport + ZUANT3D experience

14:14

in terms of the data analytics, the

14:18

real-time insights of how that, perhaps, was even different

14:24

than the physical experience? - I think the only key thing

14:28

to mention is it's still ticking away

14:30

and gathering leads now. So it has an endless lifetime.

14:36

- Cool. So for those that want to do a deeper dive on

14:39

that Plug Power experience with Matterport + ZUANT3D for

14:47

lead capture real-time insights for that factory opening,

14:53

we did a full hour WGAN-TV show on that topic,

14:57

a short link to get there: www.WGAN.INFO/ZUANT3DonWGAN

15:06

and just look for the show: Case Study Plug Power Lead Generation powered

15:10

by ZUANT3D + Matterport." Pete, I'm not quite ready to do a demo yet,

15:17

but I think on the demo example that you're going to use today,

15:22

can you talk about the use cases

15:25

of the lead generation and the insights

15:28

of what you will be showing a demo of?

15:34

- Yes, I mean we're showing you a couple

15:36

of linked car showrooms for the Lotus brand,

15:42

which is obviously quite a niche brand,

15:44

well-known over here, and it is just an example

15:49

of how this is taking us into completely new areas

15:55

and particularly the automotive sector. It is so alive at the moment with change.

16:03

The Tesla effect with the performance

16:08

of the Tesla company and how they've dominated the market,

16:14

the others trying to catch up, and then there's been a little bit of a slowdown

16:18

as people realize the implications

16:20

of not having the infrastructure that's needed.

16:24

So it's a period of big change

16:26

and I think Tesla has shown that you can sell vehicles without

16:31

actually having a test drive. So it's broken that model completely,

16:37

and so there's latent demand for the desk bound test drives

16:45

where you could go into a showroom and sit in a car on your screen

16:50

and be able to talk about it. And like a trade show,

16:53

have undivided attention from a sales rep

16:59

or agent or executive.

17:02

from the comfort of your own home to have as long a discussion as you want to,

17:05

rather than wandering physically into a showroom

17:09

and on a busy Saturday morning and not being able to get someone's full attention

17:12

and get the answers you want. So it's emerging.

17:19

I think the whole process of using digital twins is emerging

17:22

as a new sales channel, not just for cars,

17:25

but we can see it for booking hotels

17:28

and choosing the actual room in a digital twin

17:31

that you're going to go and stay in, all over the place. - Well, before we talk

17:35

about that, I promise to ask you about other use cases-

17:38

- Sure. - But let's focus on Lotus for a minute and I think,

17:41

okay, well the obvious is somebody's come

17:43

into the Matterport tour of the Lotus showroom

17:49

and presumably they walk around and they sit behind the wheel of a car -

17:55

to experience that virtually -

17:59

I kind of get it with the sales lead where, okay,

18:02

somebody's filled out a form, expressed interest

18:07

in one of the Lotus brand cars,

18:11

but where does the real-time insights fit

18:14

into helping Lotus decide who to get back to

18:21

and how quickly to get back to,

18:25

can you add some real-time insights

18:29

that ZUANT3D provides within a Matterport space?

18:35

- Sure, I think it's surprising to people

18:39

because it's the speed of support that we can provide.

18:46

Text chat on websites has been around for decades,

18:52

but maybe we all feel the same.

18:54

When you see text chat, you think, "Oh, that'd be handy,

18:57

I don't want a free 1-800 number,

19:00

I just want to have a text. I've have a quick question."

19:04

And 9 times out of 10 you find, well, when you click through and you put a question in,

19:09

it's either automated with a very clunky version of AI

19:15

that never delivers what you want or there's no resource,

19:18

there are no real human beings to actually chat with you

19:22

so you walk away in frustration.

19:26

The whole idea with this is if you are going into a Matterport space,

19:31

not only are we providing the navigation so you can go straight to what you're looking at,

19:36

but also by scoring individuals based on

19:41

their dwell time and the products they're looking at,

19:43

the call center agent team can be looking at the RADAR

19:49

which we'll show you and they'll naturally alight

19:53

on the highest scoring visitors

19:58

and engage with a video chat immediately

20:02

as if it was a live in-person event.

20:06

You're getting that same attention, "How can I help you?

20:10

Anything I can answer now?

20:12

Do you want to discuss anything?" And like going into a retail store

20:16

where you get good service,

20:19

you may say, "No, I'm just browsing." Well, that's fine and then you can just disappear out again.

20:23

But I think knowing you can go into a space and have that immediate customer service is fantastic.

20:30

- So in the virtual space,

20:33

we're talking about ZUANT3D Live Receptionist

20:38

and it has two components: live video and text chat.

20:42

So I imagine if I'm in the Matterport tour

20:45

- - I'm virtually in the Lotus showroom --

20:50

is the Live Receptionist automatically asking everybody,

20:55

"Do you want to do a live video conversation? Do you want to do a live video conversation?

20:59

Do you want to do a live text chat?"

21:04

Or is there a scoring process going on

21:09

that's making some decisions? Tell me about that process

21:13

of real-time analytics and scoring.

21:15

Sam, how about I ask you that question?

21:18

Talk to me about what's happening in real-time

21:24

in terms of the analytics as it relates

21:29

to ZUANT3D Live Receptionist?

21:33

- Okay, so a receptionist will be able

21:36

to see a sort of a mirror of an end-user screen

21:40

who uses ZUANT3D. And so they will see that on the backend dashboard,

21:45

which we'll show you in a second and then next to each little individual screen

21:49

there'll be this lead score. So [The client] may determine internally anyone above a score

21:57

of 30 is worth sort of popping in on having an engagement with.

22:01

So it is important to note as well,

22:03

you can have multiple text chat sessions running at once,

22:07

so you can be text chatting to multiple end users at the same time, and you can also,

22:13

but you can only have one live video conversation at a time.

22:16

So maybe a text chat could be set as anyone

22:19

over the score of 30, but then if they actually reach over 60

22:23

or the conversation goes somewhere,

22:25

they can engage in a live video conversation from there.

22:29

- So help me understand how you got to a score of 30

22:32

or a score of 60? Break out the components and give me an example.

22:38

- So your score when you first enter the experience is set up: 1

22:42

because you've engaged once within the tool,

22:45

and then each individual click of the mouse, swivel of the camera,

22:47

jumping from one point to the other,

22:51

clicking on a navigation path, click on a point of interest,

22:54

that all adds up one point to your score.

22:58

- So maybe Lotus comes back and says,

23:03

"Well, we set up this ZUANT3D RADAR Dashboard,"

23:06

if somebody got behind the steering wheel,

23:11

and I mean that virtually within a Matterport tour,

23:14

if they got behind the steering wheel

23:16

and they were there a couple moments, minutes maybe,

23:20

and they were looking to their left, they were looking to their right, they were spending time,

23:24

they might accumulate a lot of points based on dwell time,

23:28

based on the location of where they are in the tour,

23:31

based on what they're doing in that tour.

23:34

- Correct. - And so in a scenario

23:38

where you might have, let's just take a number 500 people simultaneously

23:43

in a showroom virtually, which is possible,

23:47

the question is, well, "who do I engage with?"

23:50

Is that the key piece here is the real-time analytics

23:54

is helping triage who are the most likely prospects

24:00

at that moment to engage with? - Yeah. - Okay.

24:07

So Pete, how does the live video

24:18

and the text chats add value

24:23

to this lead generation process?

24:26

Is this related to conversion, selling more Lotus brand cars?

24:34

- It is, it's volume of qualified leads,

24:38

so capturing them, capturing these leads consisting of enthusiastic people,

24:46

and doing it --

24:48

another advantage we haven't spoken about yet, it's 24/7.

24:55

It's plugging into a call center network for instance,

24:59

either a client's own or our own network

25:03

of call center agents around the world.

25:06

So the same digital twin could be available

25:11

with all the navigation in different languages

25:14

with different language agents as well.

25:18

So for some parts of the day

25:22

in a 24 hour cycle, in the middle of the night somewhere,

25:26

you may only have one visitor going to the showroom. So there's absolutely no reason why the agent shouldn't say,

25:31

"Hi, how are you? Can I help you?"

25:33

Just like a live showroom.

25:36

So it's really expanding the opportunity

25:40

to capture and process many, many more visitors.

25:45

Like the Plug Power example, which was just one hour

25:48

for a factory launch, this is 24/7, 365 days a year

25:53

in all these different languages, using the same digital twin configured

25:57

to suit those different languages, and with the agents to match.

26:03

I mean it's incredibly powerful and I think as a lot of these brands,

26:09

we're talking about cars at the moment, particularly the car brands, will want to be able

26:15

to provide a better service to talk to customers

26:19

at any time of the day or night, I think,

26:22

that that's where the industry is headed, which is exciting.

26:27

- If I could just add -- - Yes, Sam. - If I could add some points off the back of that.

26:30

So a lot of people nowadays aren't just buying a car,

26:34

they actually buy into the experience behind the car.

26:37

So it just adds another layer into that selling experience,

26:41

buying experience, which then in turn gives them better trust with the brand,

26:46

a better experience, they've already seen the showroom prior

26:49

to visiting in person, so they sort of know their way around, they know the look and feel,

26:52

they know who they're looking out for maybe

26:54

on a sales agent point of view, and then all of this engagement within the live virtual tool

26:59

is packaged into a lead which then gets submitted

27:03

into their CRM. Then the sales agent receives that from the showroom itself,

27:09

is able to see this visitor, see what they've looked in the tool,

27:12

sort of the text chat they've had

27:15

with the online live receptionist, which then helps them better engage

27:22

with the visitor in person. - And is Lotus live now being used by Lotus?

27:35

- We've got a number of car manufacturers coming

27:38

onto the system. Lotus are trialing it at the moment

27:41

and so they've been happy to work with us

27:45

for their first new branded showroom

27:50

that we'll be showing you, and the second one is their posh London showroom

27:54

as well that you could link to.

27:57

I mean, there's the other advantage, we can hop from digital twin to digital twin,

28:01

which is another part of the flexibility.

28:05

- So from the showroom in Paris to the showroom in London as an example

28:08

in a seamless transition? - Pretty much, yes,

28:12

you've got to spool up the Matterport experience,

28:16

but it only takes a few seconds, which we can show you.

28:19

- So I was asking about it, if it was live related to Lotus,

28:23

is it too soon to ask about their results

28:25

of using ZUANT3D Live Receptionist

28:29

for both live video and for text chat?

28:34

- Yes, it is too soon. This is just at the R&D stage at the moment,

28:39

but we're working closely with our international call center at the moment

28:44

to test this with a number of their automotive brands.

28:49

- So let's talk a little bit about that.

28:51

Large companies tend to have call centers as opposed

28:54

to perhaps their employees, it's a way to distribute the volume

29:00

and be able to staff accordingly.

29:04

So I could imagine a large company might come to ZUANT

29:09

and say, "Hey, we really like

29:11

this ZUANT3D Live Receptionist with both the live video

29:17

and the text chat, but we know the capabilities of our call center

29:24

and we just can't even imagine having our call center deal

29:28

with this component." What is your response to that?

29:33

- Well, we can plug in to fill in the gaps

29:36

as we do for various clients, maybe they don't have enough agents

29:40

to cover certain countries, certain languages.

29:44

So that's where we call our nascent network

29:49

of call centers, which consists of 20 call center locations

29:54

around the world all using the same software

29:59

and providing -- it's now up to about 20,000 call center agent seats.

30:05

So they can either be used for short-term campaigns,

30:08

for support or be trained for

30:11

full-time duties for clients.

30:14

- Excuse me, for clarification, this means if you're a large company

30:17

and you can't imagine bringing your call center up to speed

30:21

of using live video and text chat,

30:25

this ZUANT3D Live Receptionist feature,

30:28

ZUANT has a third-party company --

30:32

third party network -- to refer the client to a call center

30:38

that can offer this capacity? - Yes, indeed.

30:41

Yes, in fact it's a network that we've built up

30:44

and managed ourselves over the last 20 years

30:47

alongside the ZUANT brand, so it fits together very nicely.

30:52

- As you've been building out the Matterport partnership --

30:57

Matterport Partners + ZUANT --

31:02

this combination of Matterport + ZUANT3D,

31:06

you've talked about some examples of clients

31:12

looking at my notes, I think Honeywell, Lotus, Verizon,

31:16

Tesla, Toshiba, Plug Power, Thermo Fisher Scientific.

31:22

Are there other industries outside of these examples

31:27

where Matterport + ZUANT3D Live Receptionist

31:30

would be appropriate? - I don't think there's a limit to it quite frankly.

31:38

I mean, you could imagine in retail --

31:41

going to a Nike store and you're looking

31:44

for some new trainers for your next 10K

31:49

and you want to see the latest brands and see them on the shelf.

31:54

And so wander down into having a look at the digital twin

31:59

and then, "Yeah, I like the look of that one,

32:02

I want to have a quick live agent discussion,

32:06

say, "have you got my size in stock?" Okay good, I'll come down to the store now."

32:11

With healthcare,

32:14

you're a little bit worried because you've got to go

32:16

and see a specialist department for a blood test,

32:20

it's a new hospital

32:23

and people get very scared about attending these new places

32:28

to just have simple things like blood tests sometimes.

32:32

And so to be able to actually go through,

32:35

into reception in a hospital, a huge hospital and say,

32:40

"Right, where do I go for the phlebotomy department

32:44

or whatever it's called," you can get some help from the agent

32:49

or have the navigation built in.

32:51

So you are familiar with where you've got to go and maybe a little video at the end of that journey to say,

32:56

"Right, this is how long you'll be waiting and this is what's involved so just don't worry about it."

33:01

So it's that, we mentioned travel earlier on,

33:06

if you are looking to book a large conference for your sales team, the old days you'd have

33:11

to be really sure because you know your job's on the line

33:14

if you're choosing a location at some exotic foreign resort

33:20

for 200 salespeople and

33:24

the CEO coming to do presentations and so on,

33:26

you'd have to fly from location to location

33:29

to check them out. Did they have all the right AV facilities

33:32

and conference seating and so on.

33:35

Well let's cut that down, speed up the process.

33:38

You can hop from hotel to hotel

33:41

and look at all those business facilities

33:44

and make a decision by using their digital twin.

33:48

So I think you could think of every single industry

33:52

and find a really good application for digital twins,

33:57

I think it's really -- we've all only just been scratching the surface

34:01

of these markets so far.

34:04

- So in the case of the travel example,

34:11

that's where the -- I think of cruises perhaps as a category.

34:19

If you're looking at a cruise and it's a few thousand dollars per person and

34:22

as a couple it's $5,000, $10,000, whatever it might be,

34:27

it's a large ticket item. Right now I go to a website, maybe I'm interested

34:32

and I fill out a form and maybe somebody gets back to me.

34:36

So what you're suggesting is instead of that,

34:39

I'm in the tour, I press a button that says, live video,

34:44

and boom, I'm connected to a real person in a live video conversation immediately being able

34:54

to talk about the questions I have

34:57

before booking that cruise. - Sure, I mean,

34:59

someone like you Dan, you'd want Commodore class and they'd take you up to the near the bow

35:04

and you'd be up near the captain's area with a whole suite available to you.

35:10

- That sounds great, but I really just want to check out

35:13

and make sure the dance floor is okay. - Indeed.

35:15

Well, you might want to be near the dance floor, right? - Might be near

35:19

the dance floor, that's right. - Go up without many lifts.

35:22

So yeah, you can go on and on forever,

35:24

but just, it's fantastic how many applications there are.

35:28

- And I think about, just for a moment,

35:32

maybe you could speak to this,

35:35

Matterport without ZUANT3D related

35:39

to lead generation or real-time analytics.

35:48

Can you give us the contrast? - Well, because we've been doing this,

35:55

you look at a Matterport scan on its own

36:01

or a digital twin, it almost seems naked, doesn't it?

36:04

Because particularly if it's a large scan

36:07

of a factory or a shopping precinct,

36:11

you have to wander around as if you were looking live.

36:15

But how nice to have navigation,

36:18

because normally when you're going shopping, you want to know, "How do I get to that store easily?"

36:21

And you can now press that button

36:24

and have someone to talk to you to answer any questions.

36:28

- Let me go, I see Sam leaning forward a little bit.

36:31

Sam, I'm interested in that cruise,

36:36

maybe a $5,000 o4 $10,000 purchase with my wife

36:40

and I go look at a Matterport tour, but there's no ZUANT3D.

36:47

- Well, you can think of the size of the cruise ship.

36:50

How are you going to get from one deck to the other within just one or two clicks?

36:54

Well, that's sort of one of the solutions that ZUANT3D can give you from an end user

36:59

if you are looking at the tour yourself.

37:02

And then you've got a, one of the new Matterport features,

37:05

I think they've just introduced a business card,

37:07

then it is a good new feature, but sort of that puts all the onus on the end user

37:14

to then reach out to the business.

37:16

Well, this is a two-way communication, I can reach out to the business

37:20

and the business can reach out to me. - So if it's just a Matterport tour without ZUANT3D,

37:32

there's no live video conversation,

37:36

without ZUANT3D, there's no live text chat feature.

37:40

So the ability to perhaps close the sale

37:43

to first capture,

37:46

not only capture the lead but to understand

37:49

the real-time analytics that that I think Sam, Pete,

37:54

that you all have been talking about,

37:56

it's kind of, the experience falls a little bit flat

38:02

unless you've added ZUANT3D to capture leads

38:07

and have real-time analytics

38:10

and now adding the ZUANT3D Live Receptionist,

38:17

which includes live video and text chat.

38:25

- Absolutely, yep. - Okay. - Can't agree more,

38:29

I think those are the dimensions you want

38:32

to turn the digital twin into something that's dynamic.

38:36

- Okay, I think my last question before we dive into a tour is you've given us some examples

38:43

of the scoring system and this ZUANT3D RADAR Dashboard,

38:47

which I know you'll get in and show us where the salesperson, the Live Receptionist is making

38:55

some decision to engage with that prospect.

39:02

Is the reverse available where the prospect goes,

39:05

"I got some questions, can I do a live video chat

39:09

and initiate that?" - It's one for you Sam. - Yeah, no, absolutely.

39:17

Yeah, so as I'm sure Pete will demonstrate very shortly,

39:21

we have a black box which you can swivel around

39:24

in the bottom left and right corner of the tour,

39:28

and one style will be a chat receptionist

39:32

via live video or text chat, and another section is where you can leave a comment.

39:37

So even if someone isn't able to pick up

39:40

your call straight away, you're able to leave a comment, say,

39:43

"Hey, I'm interested in this, are you able to gimme a call back?"

39:47

And then that will also be packaged into your lead,

39:50

which would be sent to the salesperson post visit.

39:53

- Okay, but assuming if there's a live agent, a Live Receptionist available and assuming this is

40:01

for somewhat large enterprise-sized clients,

40:05

then they're likely to have a call center

40:08

that's 24/7, and I think as Pete mentioned,

40:12

likely in multiple languages if it's an international company.

40:16

So if I'm shopping, I have the option

40:19

within the Matterport tour is to

40:24

engage in a live video call? - Correct, yeah.

40:29

- And a live text chat, whichever I prefer. If I have

40:33

a bias towards doing live video or I just want to do it,

40:36

I have a quick question. I want to text it;

40:39

I can do that within the Matterport tour

40:42

when it's powered by ZUANT3D.

40:45

- Correct, yeah. - Okay, great.

40:47

- Also, Dan, just to add another point of course,

40:51

going into the real estate world,

40:55

remember, even if there isn't an agent available,

40:58

you can decide on the distribution

41:00

of the leads automatically. So as soon as someone's completed a tour of a digital twin,

41:07

then the sales rep can get the summary immediately

41:12

about that individual, their contact details

41:17

and review the lead and think, "Ah, they've looked at that property,

41:21

I need to call him or her now and do the follow up."

41:25

But so that's the sort of safety net. - Yes, but even deeper than that,

41:29

because let's say I was looking at $1 million house

41:31

for sale and let's say there were 10 people

41:35

that looked at a Matterport tour of a house for sale,

41:39

those 10 people, you might see that one of them

41:44

spent three times as much time;

41:47

spent a lot of time looking at the view;

41:50

spent a lot of time in the kitchen; spent a lot of time in the living room;

41:54

that might be an indication that that's really a hot prospect

41:57

and then make some decision of triaging which prospects

42:00

to get back to first. - Indeed, indeed, exactly.

42:05

So there's no escape. - Okay, Pete, Sam,

42:10

why don't we take a look at a demo of how Matterport + ZUANT3D Live Receptionist works

42:19

for live video and for text chat.

42:24

And perhaps we can see maybe two different kinds of things

42:28

where you as the salesperson initiate the request

42:33

for a video chat or vice versa with the

42:37

prospective buyer who has an interest in a video chat.

42:44

I can see your screen. - Excellent.

42:47

So here is the Matterport digital twin

42:52

for a Lotus showroom called Bell & Colevill, and this was recently refurbished to provide

43:00

the whole new sort of Lotus experience

43:03

and coloring and branding. So you can see I'm moving around just having a browse,

43:11

but the black box, ZUANT3D navigation device is here

43:18

on the right hand side. So okay, I'm looking at a Lotus Emira,

43:21

but I'd rather fancy the Nimbus Gray Emira. Let's use the navigation to zoom across,

43:27

look at the Nimbus Grey Emira Lotus

43:34

and yeah, this all looks really nice.

43:38

What's the interior like, because Lotuses or Loti were very basic in the early days,

43:45

but they've really bought these more up market

43:48

in recent days, and yeah, I like the look of that.

43:55

And now I'm in the Emira. Maybe I've scored highly,

44:01

and you can see Sam on the right hand side here,

44:04

the black box, it swivels around and Sam wants to have a video chat.

44:11

- So in this particular example, Pete,

44:15

you are the prospect walking around the virtual showroom.

44:20

- Yes. - And Sam is the Live Receptionist or this case would be a salesperson,

44:31

and Sam the salesperson saw

44:34

that you were behind the wheel and thought,

44:37

"Oh, you might be a good prospect for me to see if you have any questions

44:42

to do a live video conversation."

44:47

- Yes, indeed. And Sam could take hold of my screen

44:53

and we might have a bit of a video conversation and say,

44:57

"Well, is there any way I can look at

45:00

the different color schemes and configure my Lotus Emira differently?"

45:09

- Sam, let's see you close the sale here on,

45:13

is this a [$93,900+] car? Help me out, I'm just guessing here.

45:22

So the little challenge with WGAN-TV Live at 5

45:25

is we got two different things going on

45:27

with microphones, et cetera. So Sam actually put his microphone on mute

45:30

so that we wouldn't have the audio feedback,

45:33

I think that's what happened. So we can't actually hear you Sam because you're muted.

45:40

I don't know if that was Pete or Sam. - Is that any better

45:44

or do we get... - Yeah, now we can hear you. Okay, I know we're juggling doing the show live

45:48

plus doing a live video within the live video.

45:53

Yeah, we can hear you now. Close the sale, Sam. - Sure.

45:56

So I can just take Pete over to the configuration station

46:02

and then if we're not actually at the right point, Pete himself can actually navigate the tour elsewhere

46:07

if need be. So it is actually a dual hosted experience.

46:13

So I can take Pete where I think he may want to go

46:16

and he can take me where he wants to go as well. - Okay, great.

46:20

So I think you wanted to go, Pete, did you

46:25

want to go into the ZUANT3D RADAR Dashboard to explain

46:29

that piece of the puzzle? Perhaps Sam?

46:36

- Sam's on mute obviously to assist

46:42

and now we've moved across into the ZUANT3D RADAR Dashboard.

46:47

So this is what Sam was looking at

46:49

and we can see one of our colleague's nickname Barry Sheen,

46:54

and so he looks like a pretty hot prospect there.

46:59

But you could see me at the configuration table.

47:04

- Okay, so for clarification, we're in the ZUANT3D Dashboard

47:08

and there are a number of things that you can do within this dashboard.

47:14

Give me some clarification on RADAR --

47:19

we see Sam, Pete, Barry, Pete in there twice --

47:24

what is this RADAR showing us right now?

47:29

It says visitor live feed.

47:31

Is that literally where you are looking at

47:33

what people are looking at within the Lotus showroom?

47:40

- Correct. - And I think earlier,

47:43

Sam, you talked about scoring.

47:46

So 170 kind of sticks out compared

47:51

to the 8, the 43, 81 and 1. So that might be the scoring where

47:54

that person's been in the showroom a long time;

47:57

they've gotten behind the wheel of the car; they've looked left; they looked right;

48:01

they maybe they walked over to the car configurator.

48:06

And so that might say, "Well, you can only do one video chat at a time

48:10

if you're one salesperson, who are you going to talk to in the showroom?"

48:14

And I'm presuming that's what that 171 is,

48:20

is a scoring system to say, Barry is our best prospect of triaging on one salesperson

48:26

and there's five people in the showroom right now. - Correct, and also just imagine this is filled

48:31

with 50 people as we would hope most

48:35

of our clients would be. You can actually filter it.

48:37

So this is currently set by default by arrival date.

48:41

So the person on the furthest right is the one

48:45

in there first and then I was the most recent visitor.

48:48

But as you can see there in the top right hand side

48:50

of Pete's screen, he's able to filter.

48:53

So it's currently set on arrival date, but you can set it by lead score and first name, last name.

49:00

But if you set it by lead score, that will bring up your highest score

49:03

and visitor to the top left to actively engage with

49:06

as soon as possible. - Okay, and then it says,

49:12

"Send invite to either start a text chat or start video."

49:16

So it's as simple as that for you to initiate that video chat.

49:20

- Indeed, and as I've mentioned earlier, you

49:23

can have more than one text chat session running at a time,

49:25

but you can only have one video session for obvious reasons.

49:30

- Okay, is there anything else?

49:33

So do you want to click through and just show us again how you initiated that?

49:40

I don't know if you can do that, initiate the call with yourself,

49:42

because maybe that's what, Pete...

49:45

- You can do it with me, Pete, I'm still in that space.

49:48

- Okay, so I will, so Sam here I can see he's actually

49:53

in the Lotus London showroom. So I could initiate a live video conversation from here,

50:02

and Sam has accepted from Lotus London Piccadilly showroom.

50:08

And at that point, as the sales agent now myself,

50:12

it's taking me into the exact same experience

50:18

and position in the Lotus London showroom. - So at this point, you're now able

50:33

to have a live video conversation and,

50:40

I'm going to take it off screen share,

50:43

was there anything else to show us here? - We were just going to show you how easy it is

50:50

to navigate between different digital twins.

50:56

So we're in one location here, Lotus London was the other one.

51:02

So you can see the sort of slight time delay while it fires up

51:07

the Matterport digital twin for Lotus Piccadilly London,

51:12

a slightly posher look and feel here.

51:17

- Did you want to show us a text chat? - We certainly can do that.

51:26

So it's the same feature here.

51:30

So start chat requested. And Sam, you just cut me off for some reason,

51:48

is it something I said? - Unfortunately not, it just

51:53

booted me out of 3D mode. - Okay.

51:56

- [Sam] There we go, it should be back now.

51:58

- Okay. - You want to see if Lotus accepts Zelle for payment?

52:20

- Indeed ;-) - Walk out of the showroom with the keys. - Indeed, indeed.

52:25

- Okay. - It shows you how it works, it's pretty good and Sam mentioned

52:28

you've got the idea of the other form you can complete

52:33

if you want some more specific information

52:35

that you haven't been attended to.

52:39

- Okay, so that works. We got to see how the salesperson can initiate

52:45

a live video engagement or a live text chat,

52:53

we saw how the prospect could also initiate

52:59

a live video conversation or a live text chat.

53:06

Okay, so I'm a company, I get it,

53:10

that totally makes sense, Sam, how do I set that up?

53:15

- So that's just simply done through the ZUANT3D RADAR screen itself. So when

53:18

you first load in the [Matterport tours] you just have

53:21

to simply navigate across the ZUANT3D RADAR screen,

53:23

press the simple add button

53:25

and it'll give you a list of your Matterport tours;

53:28

you just select which ones you want the RADAR for and that's as simple as that.

53:32

- So it's a do-it-yourself solution,

53:36

and I presume on that black box on the right,

53:39

which was kind of a three-sided cube that rotated

53:42

that you can fill in the text that you want

53:45

and where you want it to show up within

53:48

the Matterport tour? - Correct, yes.

53:50

- So easy-peasy. For an enterprise client, is this the kind of thing

53:56

that you'll build it out for them if they would prefer that to be done?

54:00

- Yeah, we can work either way. - Okay, awesome.

54:03

Pete, when I look at this experience

54:06

and I see that you switched showrooms in different cities,

54:15

it kind of makes the brain shake a little bit

54:17

in terms of the possibilities.

54:20

Because before Matterport and ZUANT3D, you might say,

54:25

"Well, we need to have a physical person

54:28

in every one of these showrooms and we need to train all these people

54:32

and they are literally in a physical showroom."

54:37

And when there's no one, no prospect,

54:40

that's pretty high priced talent

54:44

that's sitting there not doing anything.

54:47

So you almost say, "Well, oh my gosh,"

54:49

you could take all the expert people and co-locate them

54:55

or they could be anywhere in the world and be productive instantly by having this dashboard.

55:05

I mean, I could imagine in the case of Lotus,

55:08

they could literally say, "Okay, we're going to let all the salespeople be able

55:11

to work all different showrooms,

55:13

and if the people are in Showroom A, great, that's

55:19

where all the virtual salespeople are going to show up,

55:23

and if they're in a different city, they can show up in a different city."

55:26

I mean, it just seems like it's mind boggling to kind of shift the paradigm of you don't have

55:32

to have the salesperson physically in the store

55:37

and it might actually not be the best use of their time

55:41

to disperse all these people in all these showrooms

55:44

where you may not have a necessarily a lot

55:47

of traffic all day long. You may want to have a way

55:54

to get a higher yield of their time

55:59

and particularly as salespeople, like, okay, I want to make money.

56:01

So yes, gimme a way to make money virtually,

56:05

I totally get it. I mean, is that some of the thinking

56:08

that you've ended up like, this is just mind boggling?

56:12

- It is. I mean you could create a car showroom

56:16

that's not open to the public at all.

56:19

So it's just some futuristic creation

56:22

in a massive warehouse with wonderful lights

56:25

and all the latest car models are shifted in and out,

56:28

you do a quick Matterport scan and load it up.

56:33

So it could be constantly evolving and keeping up to date with the products

56:38

and have the very best lighting and presentations,

56:41

but you could never really achieve locally

56:45

within a normal showroom. - And 24/7. - And 24/7.

56:48

- So it's interesting because when we started the conversation at the beginning of the show,

56:51

we were talking about conferences and exhibits

56:54

and that was, in an exhibit where a vendor might,

56:56

your client might spend a million dollars

56:59

or more on a booth that might last for three days.

57:03

Now if you get that booth scanned

57:05

and you add ZUANT3D to it,

57:08

you now have a shelf life going from three or four days

57:12

at a trade show to being 24/7 365 days a year.

57:17

- Yes, and maybe build the booth and keep it forever

57:19

and just build it in the warehouse

57:22

and just ship copies of it, but always have it there

57:28

kept up to date with the new videos, the new products,

57:32

and it becomes a permanent exhibit in the Metaverse.

57:36

Okay, I think that's where we're headed. - Awesome, it sounds like run, don't walk

57:41

to www.ZUANT.com or the ZUANT3Dmicrosite: www.ZUANT3D.com

57:49

www.ZUANT3D.com Go to www.ZUANT3D.com -- you can book a demo.

57:53

You can set up a free ZUANT3D account.

57:55

You can also add ZUANT3D free

58:00

for your first five Matterport tours. Pete, Sam, before we say bye,

58:05

anything else that we haven't covered

58:07

that you wanted to talk about? - I think the only thing to mention is,

58:13

I know we briefly touched upon it,

58:16

is just five minutes after a visitor has entered

58:20

and exited the space, a lead email gets sent

58:24

to whoever you decide on the backend, so like a salesperson for example,

58:28

and that can follow up from there if they missed a call.

58:33

- Awesome, in fact, we did do a deeper dive

58:35

WGAN-TV show: Sales Lead Generation and Real-time Insights

58:38

for Matterport + ZUANT3D.

58:41

You can see that WGAN-TV Podcast by going

58:45

to the short link: www.WGAN.INFO:/ZUANT3DonWGAN

58:51

Pete, I thought I'd just kind of give you --

58:54

if you just add 30 seconds to describe

58:57

what's your elevator pitch

59:01

for Matterport + ZUANT3D Live Receptionist

59:04

for live video and text chat?

59:08

- Goodness, it turns your Matterport digital twins

59:11

into something dynamic so that you can engage people actually

59:16

in a better way than in person.

59:20

That's it. - Awesome, Pete, Sam, thanks for being on the show today.

59:27

- It's been our pleasure, thank you, Dan. - We've been visiting with our subject matter experts,

59:32

ZUANT Chief Executive Officer Peter Gillett

59:36

and ZUANT Marketing Specialist Sam Woolford.

59:40

For Pete and Sam, I'm Dan Smigrod,

59:44

Founder of the We Get Around Network Forum, and you've been watching WGAN-TV Live at 5.