Mike Allton, the Blogging Brute and Brand Evangelist at Agorapulse, joins the show to share his journey from failing English class to becoming an award-winning blogger. Hear how to increase your site traffic and sales through blogging, how to know what to blog about, how long and frequent your blog posts should be, the creative power of photo walks, and how Aviation Gin cleverly responded to Peloton. Connect with Mike at BloggingBrute.com and on social media at @BloggingBrute