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The future of TikTok in the US

The future of TikTok in the US

Released Friday, 19th April 2024
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The future of TikTok in the US

The future of TikTok in the US

The future of TikTok in the US

The future of TikTok in the US

Friday, 19th April 2024
Good episode? Give it some love!
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Episode Transcript

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Hello, this is World Business Report from

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linkedin.com/Spoken. That's linkedin.com/Spoken. Terms and

1:16

conditions apply. Hello

1:21

and welcome to World Business Report here

1:23

on the BBC World Service. I'm Rahul

1:25

Tanden, plenty coming up as always. As

1:28

France decides to take action against shrinkflation.

1:30

Consumer have the right to know when

1:32

the produce are reducing and the price

1:34

are going up because industry were doing

1:37

it behind the back of

1:39

the consumer. And we're going to

1:41

find out why the Chinese are

1:43

sipping less imported wine. But

1:46

let's start by talking about a Chinese

1:48

app because lots of people around the

1:50

world use TikTok. But this weekend, the

1:52

US Senate will vote on a requirement

1:55

that the company, the Chinese company ByteDance,

1:57

which owns TikTok, should divest from it.

2:00

This is due to security concerns. Let's

2:02

get the thoughts on this of our

2:04

North America business correspondent, Aaron Delma, and

2:06

firstly on the popularity of TikTok in

2:09

the US. Extremely popular, extremely

2:11

influential, and that becomes even more so when

2:13

we talk about the younger generation. That's the

2:15

group that is more likely to be on

2:17

TikTok and be on TikTok for quite a

2:19

bit amount of time every day. We're talking

2:21

about some 170 million estimated US users. And

2:26

what's really astronomical to me is the growth, because if

2:28

we go back to the year 2020, that

2:31

number was hovering around 100 million. And

2:34

when you zoom out and you look at the 140-some-odd countries

2:37

around the world where TikTok appears, you're looking

2:39

at around 1 billion users. It's

2:41

just an astronomical audience. It

2:43

really is, isn't it? This is not the

2:45

first time that we have seen calls from

2:48

those in government to take action against TikTok.

2:50

What are we actually talking about in this

2:52

case that may happen? Well, we

2:54

are looking at an effort that had

2:56

been brewing for a while and a

2:59

measure that actually passed the House of

3:01

Representatives, the lower chamber of the US

3:03

government, to either force a divestiture of

3:05

TikTok from its parent company, ByteDance, which is

3:08

a Chinese-owned company, or face

3:10

a ban in the United States. And there's

3:12

the nuts and bolts business angle of this,

3:14

and then there's the political angle of this.

3:16

Nuts and bolts, what they would say is

3:18

that app stores wouldn't be allowed to offer

3:20

the app anymore, and that

3:22

internet service providers wouldn't be able to

3:25

host it. There is another argument

3:27

here where China would have to, by

3:29

what we've seen if passed just predicate, agree

3:31

to that, and it's very hard to see

3:33

China actually agreeing to divest such a popular

3:36

and such a monetarily

3:38

influential asset. So it

3:41

raises the question of who would buy it, and

3:43

considering how popular it is, how expensive it is, and

3:45

the fact that many of the major tech

3:48

companies in the US are facing antitrust challenges

3:50

for their size and their acquisitions anyway, it

3:52

makes it hard to think one of them

3:54

could scoop it up. And so this is

3:56

the sort of quagmire that we find ourselves

3:58

in with that. Is

4:01

this about TikTok specifically? People talk a

4:03

lot about national security here, or is

4:05

this part of the much wider US-China

4:08

trade debate that's taking place in the

4:10

US? Certainly

4:12

you can't look at this in a vacuum,

4:14

right? You can't ignore the fact that the

4:16

US and China are at loggerheads over certain

4:19

things. Some of them are economic and

4:21

business dealings, but at the same time, the

4:23

Biden administration is trying to toe a line here

4:26

and not have quite so much disruption. So

4:28

enter that environment, this TikTok

4:30

debate. Yes, the US government

4:32

says that this is about

4:34

national security and about safeguarding

4:37

user data. That is the

4:39

line about why they think TikTok needs to be banned

4:41

in the United States. Aaron

4:43

Delmore there. Let's pick up on that

4:45

vote that's taking place on the weekend.

4:48

I've been speaking to the Democratic Congressman

4:50

Raja Krishnamurti. He's one of those sponsoring

4:52

the bill. It turns out ByteDance, this

4:54

Chinese company, is controlled by the Chinese

4:57

Communist Party. In fact, the editor in

4:59

chief of ByteDance is the

5:01

general secretary of the Chinese Communist

5:03

Party's cell that's been embedded in

5:05

ByteDance to make sure that all

5:08

of its products, including TikTok, adhere

5:10

to what they call, quote

5:12

unquote, correct political direction. That's

5:15

why we are so concerned about

5:17

TikTok. This is not a ban. We

5:20

hope that TikTok continues to operate,

5:23

but not under the ultimate control of the Chinese

5:25

Communist Party. Okay, let's pick up on that point

5:27

to begin with, the number of points to pick

5:29

up on. ByteDance say they're

5:32

not controlled by the Chinese Communist Party.

5:34

They have categorically denied those accusations. They've

5:36

done it in the Congress, haven't they?

5:38

They have, and they've made a

5:40

number of false statements before Congress,

5:43

which has really caused lawmakers to

5:45

adopt this bill. They said

5:47

that none of their American data is actually

5:50

accessible by people in China. That

5:53

turned out to be false

5:55

because Chinese employees routinely access

5:57

this data, sometimes unbeknownst to...

6:00

TikTok USA employees. If

6:03

TikTok and ByteDance are

6:06

so dangerous, why is the President of

6:08

the United States on TikTok? Well,

6:10

I'm not going to tell him how to campaign.

6:13

It's not on my personal phone. It's been banned

6:15

from all government devices. But, you

6:17

know, I would just say that everybody...

6:19

But surely if it is so dangerous

6:21

in terms of Americans' data and the

6:23

Chinese using that data, he should set

6:26

an example by not being on it.

6:28

Again, I think that this is something

6:30

where it's currently legal. We have 170

6:32

million people using it. But going forward,

6:34

I think that we have to create

6:36

protections for everybody. You are calling

6:39

for the disinvestment, aren't you, of ByteDance

6:41

and TikTok? Why not just ban it?

6:43

Because I think that we would want

6:45

to allow for the platform to continue.

6:47

I think that it still has a lot

6:49

of good content. And of course,

6:52

you know, there's some great dance videos

6:54

out there. But the most

6:56

important thing is that it's not under the control

6:58

or operation of an adversary

7:01

country. The American Civil Liberties

7:03

Union have said quite clearly

7:05

that they think that these attempts of yours

7:07

will breach the First Amendment because so many

7:10

millions of Americans are using it. There's no

7:12

First Amendment right to espionage. There's no First

7:14

Amendment right to harm our national security. All

7:17

of these rights are balanced against each other.

7:19

I think that the issue here is very

7:21

similar to, for instance, what you see with

7:23

regards to ownership of a news

7:26

station or a newspaper in

7:28

our country, as in many countries. There

7:30

are limits on foreign ownership of

7:33

those media outlets. And

7:35

similarly, we don't want a foreign

7:37

adversary certainly to be able to control social

7:39

media platforms. But a lot of people would

7:41

say to that there are a lot of

7:44

American companies that control social media in many

7:46

parts of the world. What is wrong if

7:48

another country controls a little bit of it

7:50

in the U.S.? Well, I think that the

7:52

issue here is that, at least

7:54

from our standpoint, I'm not going to speak for

7:56

lawmakers in other countries. We need

7:58

to enact laws. that

8:00

would protect ourselves against threats

8:03

emanating from foreign adversary countries.

8:06

Each country needs to make its own decision.

8:08

And so when you look at the vote

8:10

that's coming up over the weekend, when it

8:12

comes to ByteDance and TikTok, that is part

8:14

of something much bigger, isn't it? It's an

8:17

important issue in itself, but this is also

8:19

part of that much wider US-China relationship. Correct.

8:22

It's an important part of that relationship.

8:24

It's not the entirety, but it's part

8:26

of a broader pattern where, in my

8:28

opinion, we have to do everything we

8:30

can to stabilize the relationship. So this

8:32

vote that's taking place on the weekend,

8:34

how important do you think it is

8:36

in terms of that wider discussion that

8:39

we're having, not just about ByteDance and

8:41

TikTok, but about the US and China?

8:43

Well, somebody the other day said, this

8:45

is either a Chamberlain or Churchill moment.

8:47

I hope that we remember that when

8:49

we stand up to aggressors, that we're

8:51

doing the right thing and we live

8:53

up to the Churchill moment that it

8:55

needs to be. Congressman Raja

8:58

Krishna Murthy there. There is a business

9:00

side of this as well, though, because

9:02

many small businesses are saying in the

9:04

US, they're worried about the impact banning

9:07

TikTok, even getting it to divest in terms

9:09

of the US market could have on them.

9:12

The message that I really want to get

9:14

home to the American government and everybody

9:16

that is trying to pass this bill

9:18

is, you will be destroying small businesses

9:20

like us. This is

9:22

our livelihood. You will be destroying the

9:25

American dream that we really believe in.

9:28

Let's speak to a small business.

9:30

Jordan Smith runs the Elevated Closet

9:32

in Texas, which provides clothes for

9:34

tall women. Jordan, thanks so much

9:36

for joining us on World Business Report. Tell

9:38

us and our listeners about how TikTok is

9:41

helping your business. Yes,

9:43

thank you so much for having me. So

9:45

I have a very

9:48

niche business. Again, it is for

9:50

tall women and there's no demographics

9:52

to find tall women. And I've

9:54

tried on other social media platforms,

9:57

but TikTok has been really

9:59

helping. me the last two

10:01

years I would say exponentially

10:03

grow not only my following

10:06

and eyes on my business

10:08

but it's now showing

10:11

that in sales. The last five

10:13

months I've had 30% of

10:16

my sales strictly from TikTok

10:18

shop. What does

10:20

TikTok provide to you that other

10:22

social media companies can't provide to

10:25

your business? That's a

10:27

good question. The biggest thing has just

10:29

been their algorithm. They

10:31

are showing the right people

10:33

my content and tall women are

10:36

finding me there where they're not

10:38

finding me on the other platforms.

10:41

Not only that, I now have

10:43

TikTok shop where they're watching the

10:45

clothes on my model's bodies

10:48

and they're able to purchase right there

10:50

and find something because it is a

10:52

very emotional reaction for them. Again, being

10:55

niche, it's something that is

10:57

not out there for them. When they see it, they

11:00

get excited and they buy it. That has been the

11:02

biggest thing for me. When you hear,

11:04

and I know you were listening to

11:06

the US Congressman talking about the need

11:09

to take action against TikTok, does that

11:11

make you worried about the impact this

11:13

could have on your business? I'm

11:16

extremely worried. That's why I

11:18

went to DC. I just got back today to

11:20

talk to my senators about it because I'm

11:23

extremely worried. I just told you the

11:25

last five months, 30% of my sales,

11:27

that's just from TikTok shop. That's not

11:29

the people coming over and finding my

11:31

website that way. I'm

11:34

extremely worried that that's going to kill

11:37

my small business. I am a very small

11:39

niche business and I've barely a little over

11:41

four years old. It

11:44

would really, really impact me. Especially

11:46

with wanting to grow the way I'm growing,

11:48

it's making the decisions to keep growing and

11:50

to keep moving

11:52

in that direction, not knowing where this platform is going

11:55

to be because it's a huge chunk of my business.

11:57

When you spoke to those politicians,

12:00

in Washington and you made those points that you

12:02

are making to us. What did they say to

12:04

you? You know I was

12:06

really really grateful that they were listening and

12:09

they were empathetic. I spoke to two different offices

12:11

and the

12:14

first office was Senator Cornyn's office and

12:16

they were very empathetic and they were

12:18

listening to me as a

12:20

small business in Texas and saying

12:22

you know we understand we are doing our

12:25

due diligence to try and have those conversations

12:27

and so that was nice to hear. The

12:31

other office, Senator Cruz's

12:33

office, was basically they were

12:35

more talking about you know the security

12:39

threats. Do you

12:41

understand that? Do you understand those

12:43

security concerns and the reasons

12:46

why some may say that has to

12:48

take precedence over your business? 100% I

12:50

understand where they're coming

12:52

from. Of course as American I want us

12:55

to be safe but I haven't

12:57

heard anything clear-cut as to what

13:00

exactly those security, like I don't

13:02

understand it, it's not my expertise

13:04

you know. The only

13:06

thing that they were explaining to

13:08

me and my husband was that

13:10

they feared that ByteDance employees and

13:12

TikTok employees were talking a

13:15

lot amongst each other and somehow divulging

13:18

information between each other. So that's the only

13:20

thing that they kind of talked about as far as

13:22

security concerns.

13:25

So here you are coming back

13:27

from Washington, your business growing but

13:29

this huge political debate about

13:32

to take place over what happens with

13:34

TikTok. What's going through your mind? I'm

13:37

just really worried. It's just it's been somewhere,

13:39

it's been somewhere where I've been building community,

13:41

it's somewhere where I'm getting sales from and

13:44

it's been something I've

13:46

been working at so long and

13:49

this last year has just like I

13:51

said it exponentially grown and to see

13:53

that piece of it taken away would

13:55

just really be a shot you know

13:58

in the chest. Let us see what happens. Thank

14:00

you, Jordan, so much for joining us here

14:02

on World Business Report. Let's bring in Chris

14:05

Lowe, Chief Economist, FHN Financial based in New

14:07

York. Chris, always a pleasure to have you

14:09

on the program. Fascinating to hear from the

14:11

Congressman, fascinating to hear from a small business

14:14

as well. This is a complicated issue, isn't

14:16

it? It's

14:18

extraordinary how complicated it

14:20

is. And just for disclosure,

14:23

my daughter is an employee at TikTok,

14:25

so I need to put that on

14:27

the table as well. So

14:31

obviously it's a story I'm watching very

14:33

closely. What do

14:35

you make of it then in terms of

14:37

the impact that TikTok has

14:39

on small businesses? And I suppose

14:41

the wider part that TikTok

14:44

is playing at a time when relations,

14:46

trade relations between the US and China

14:48

are so tense. Well,

14:51

look, it's an absolutely unique platform.

14:54

The algorithm is very powerful. They

14:56

do seem to have better

14:58

luck getting the right content in front

15:01

of the right people. And that's why

15:03

people are crazy about

15:05

it. That's why, you know, emotions

15:07

are running so strong at the thought of

15:09

possibly losing it. That said, I

15:11

work for a bank. We're not allowed

15:14

to have it on our phones because

15:17

our security team believes they can

15:19

mine data not just related to

15:21

the app, but anything else on

15:24

your device as well. And final

15:27

question on this. We've had precedent here before,

15:29

didn't we? We had a state in the

15:31

US, Montana, trying to ban TikTok. That

15:34

didn't go through because of the courts. That's

15:37

right. But doing it at

15:39

the federal level, I think it's

15:42

more likely it will be done in a

15:44

way that stands up to

15:46

challenges. But it will be challenged in

15:48

the court, if not by ByteDance than

15:50

by the ACLU or a similar organization.

15:52

I'm sure of it. Yeah, let us

15:54

see what happens. All right. Then ask

15:56

that what's going on. It's been a

15:59

pretty bad week. Chris? A

16:01

pretty bad week and a pretty bad month. The

16:04

selling began on the 1st of

16:07

April. We're down about 6.5% on

16:10

the NASDAQ so far this month,

16:12

but it really accelerated this week.

16:15

And my sense is there's a couple of things

16:17

going on. One of them, we

16:20

get tech earnings next week.

16:22

People are nervous because the

16:25

story over the course of the first four months

16:27

of this year has been, well,

16:30

rate cuts in the US are a

16:32

lot less likely and if they come,

16:34

they'll be shallower and later. These

16:37

companies are very sensitive to interest rates.

16:39

The other thing, it's tax

16:41

week. And taxes are

16:44

higher this year because people have

16:46

bigger capital gains last year than

16:48

the year before. They

16:51

took a lot of money out of the

16:53

market in order to pay their taxes. And

16:56

I think that's hitting particularly hard right

16:58

now. And final question to

17:00

you before we talk about some other issues. We

17:03

have seen a lot of instability in the Middle East over the

17:05

last 24 hours. That's

17:08

affecting oil prices, isn't it? But

17:12

maybe not the markets as much as people thought they

17:14

were going to be affecting. Yeah,

17:16

we saw last night when the

17:18

first news reports came in about

17:20

an Israeli attack on Iran. Oil

17:23

prices jumped. Oil prices

17:25

jumped. It was a classic flight

17:27

to safety, risk assets on.

17:31

But by this morning's trading, both

17:34

of those were below yesterday's

17:36

close. And I think the

17:38

key element was that the

17:40

attack was small enough in

17:42

scale that it allowed the

17:44

Iranians to save face. They

17:46

claim they stopped all of it. And

17:49

hopefully that means de-escalation. That seems to be the

17:51

way traders are looking at it too. If we

17:53

stay with this, we're going to talk to you

17:55

about a couple of issues. With

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find quality professionals quickly and easily for any

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small businesses get a qualified candidate within 24 hours.

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Let's do it. Listen now. Wherever you get

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your BBC beat. This is well. You're

19:04

with, well, Business Report here on the

19:06

BBC World Service. Let's

19:08

move to France now because this is an

19:10

important story. The French government has announced a

19:13

new rule on Friday that will require customers,

19:15

require stores to tell customers when a product

19:17

becomes smaller but its price stays the same

19:19

or increases. If you're wondering what that's called,

19:22

well, you may have heard this phrase, it's

19:24

a practice that's known as shrinkflation. I've

19:27

been speaking to Camille Dorrias. He's

19:29

the Campaigns Director at Foodwatch France

19:31

who were amongst those campaigning for

19:33

the French government to take action.

19:36

Shrinkflation is a practice made by

19:38

food industry that reduces the amount

19:40

that there is inside the product

19:43

and increases the price and

19:45

offers the price per kilo. So you

19:47

have a decrease on what you buy

19:49

but you're paying more for it. And

19:51

it has become a huge problem, hasn't

19:53

it, with inflation high in countries like

19:55

France. What do you make of

19:57

what the French government has announced today? that

20:00

going to help tackle the problem? So

20:02

you cannot forbid this kind of

20:04

practice because it's about freedom of

20:06

industry of doing exactly what they

20:08

want on the product. But what

20:10

we want at FoodWatch is transparency

20:13

because we think that consumers have

20:15

the right to know when the

20:17

produce are reducing and the price

20:19

are going up because industry were

20:21

doing it behind the back of

20:23

the consumer. So

20:25

this is what we pointed out and

20:28

this is what we were asking the

20:30

government to do to oblige industry and

20:32

supermarkets to inform consumers. So

20:35

basically there'll be signs won't they're on

20:37

products telling customers now that you're paying

20:39

the same amount but you're going to

20:41

get less than you did before. So

20:43

what we will have will be the

20:45

first of July in French supermarket is

20:47

sign saying this produce has been reduced

20:49

of two grams and increases price of

20:52

50 cents of euro for

20:54

example and it will give the full information

20:56

to the consumer because a consumer cannot have

20:58

in mind what was the price two months

21:00

ago and what was the weight of the

21:02

produce two months ago. So it's important that

21:05

it's the supermarket or the industries that give

21:07

this information. The retailers some of them are

21:09

saying this is going to be hard to

21:11

implement and they're also saying that it's not

21:13

the retailers who are the problem but it's

21:16

the food manufacturers who should be doing this.

21:18

What do you make of that? It's always

21:20

the same it's kind of a of a

21:22

ping pong or tennis match between retailers and

21:24

industries that for one year and a half

21:27

saying it's not my fault it's their fault.

21:29

At food what what we say we don't

21:31

care which one is the fault is what

21:33

we want is information for consumer and they

21:35

should deliver it on the package if it's

21:38

industries that want to deliver it or directly

21:40

on the shelf for the supermarket. So at

21:42

the end we want to a consumer to

21:44

have the information they can discuss about how

21:47

to do it but it's not our problem.

21:49

If a retailer doesn't do this what will

21:51

happen? So as it is being

21:54

decided by law by the Ministry

21:56

of Economy they can have fine

21:58

they can be recovered. that

22:00

they should do it. Now there

22:02

can be control on this inflation

22:04

practice where before, as it was

22:06

not illegal not to inform consumers,

22:08

they could not be even controlled

22:10

by the states. Now there is

22:12

a control and now when Foodwatch

22:14

will find new inflation produce without

22:17

information in the supermarket, we will

22:19

be able to complain also to

22:21

the government. This has been a

22:23

huge problem not just in France

22:25

but across Europe. Would you like

22:27

to see other countries following the

22:29

practice that France is now putting

22:31

in place? It's a practice in Europe but

22:33

all around the world. In the United

22:36

States also there is a lot about inflation.

22:38

It's even where I found the first example

22:40

and the idea to look at it in

22:42

the French supermarket. So I think this is

22:44

kind of a practice you can find everywhere

22:47

whether it's food products and companies that want

22:49

to do benefits behind the bite of the

22:51

consumer. The best way to fight this kind

22:53

of problem is really to give transparency because

22:56

I'm pretty sure that now that they are

22:58

obliged to tell they will never do

23:00

it again. You have been in discussions

23:02

with the French government for some time

23:04

about putting this in place. Has it

23:06

taken too long? Should they have done

23:08

this a long time ago? Because inflation

23:10

is beginning to fall now, isn't it?

23:13

Yeah, but inflation was a risk that

23:15

inflation happened in the supermarket but it

23:17

happened before and will happen after. So

23:19

it's okay that it took a bit

23:21

too long. It took too long. It

23:23

could have done it faster but we

23:25

understand also that they wanted to see

23:27

and consider every possibility. Is it industry?

23:30

Is it supermarket? What Europe authorized you

23:32

to do or not when you're

23:34

talking about labeling? So it took a

23:36

bit too long but at least at

23:38

the end we have the information and

23:40

consumers will have the information in the

23:42

shelves. You've been speaking to the French

23:44

finance minister, haven't you? Bruno Le Maire.

23:46

What does he say to you? So

23:49

it's a problem that they understand and

23:51

it's really interesting to see that the

23:53

French government even took the word of

23:55

the food watch to say it's like

23:57

misleading. It's not a practice that should

23:59

be done. And consumers are right

24:01

to be angry about this practice.

24:03

And I think the French government

24:05

really understood that. And that's why

24:07

they put this transparency. But we

24:09

know at FoodWatch that this won't

24:11

solve inflation problem. It's important because

24:13

it's about transparency and right to

24:16

consumer to have information. But it

24:18

will not solve inflation issue and

24:20

food precarity in France. So we

24:22

still have a lot of discussion

24:24

to have with the French Minister

24:26

of Economy. Chris Low still with

24:28

us. Interesting to hear from Camille briefly, if you don't

24:30

mind. A problem in the US as well, Shrinklais. Yeah,

24:34

that's right. And listen, I

24:36

think this is a really sensible

24:38

solution. You can't fight the laws

24:41

of supply and demand. It's like

24:43

fighting the law of gravity. But

24:45

consumers should know what's going on.

24:47

They certainly should. Let's go back to

24:50

talking about China now. Because China has

24:52

seen a growth in wine sales over

24:54

the last few years. But in the

24:56

last few months, we've seen full in

24:59

the demand for imported wine. Jennifer

25:01

Pack from our partner's marketplace has been

25:03

looking at this in Shanghai. For

25:05

more than a decade, Shanghai's Sun Yanjian

25:08

operated as a wine bar, where folks

25:10

could sit and relax with a glass

25:12

of wine. But the business

25:14

was hit so hard during the pandemic that

25:16

last year the owner, Léon Léon, hivoted. And

25:18

he turned it into a shop where people

25:20

can buy wine by the bottle to take

25:23

out. When we rent a wine bar, every

25:25

month we can sell roughly around

25:27

1,500 bottles. But

25:30

now every month we can sell, let's say, over

25:32

2,500 bottles per month. At

25:36

a big wine show in Shanghai,

25:38

vendors complained they were hurting and

25:40

had been since before the pandemic.

25:42

Australian wine exporter Vikas Gupta outlined

25:44

part of the problem. You

25:46

walk here and count the number of labels. There

25:49

are two, 300,000 types of wine here. Vikas's

25:53

China's wine market is crowded.

25:55

His sales have dropped 60-70% from pre-pandemic levels. Then

26:00

there's China's economy. It's still growing,

26:02

but not as fast as before.

26:05

And that hurts wine sales, says

26:07

Sebastian Carrot, a seventh-generation winemaker from

26:09

France. The wine here

26:11

is used for business. They use

26:14

the wine to give some presents

26:16

to good clients. And

26:18

when business is slow, he says, there's no need

26:20

to do that. His sales are only 40% of

26:23

what they were in 2019. The

26:26

wine industry is also vulnerable to

26:29

geopolitics, like when Australia's government wanted

26:31

to probe the origins of COVID

26:33

in 2020. Soon

26:35

after, the Chinese government investigated

26:37

Australia for unfair subsidies and

26:40

dumping, says wine consultant, Ying Kai.

26:44

China increased the tariff on Australian wine by

26:46

as much as 200%. So

26:49

sales of Australian wine in China fell off a

26:51

cliff in 2021 and 2022. China

26:56

has now listed those punitive tariffs, but

26:58

the tariffs on American wine are still

27:01

in place because of ongoing trade tensions.

27:03

Even so, says Ying Kai, there are many

27:06

reasons to be hopeful about the wine industry

27:08

here. China still ranks among

27:10

the world's top 10 wine-consuming nations.

27:14

But he says wine makes up only 2% of

27:17

the country's alcoholic drinks market. The

27:20

preferred drinks are beer and a

27:22

fiery grain alcohol called baizhou. China

27:26

is still largely untapped market for

27:28

wine. There's still a lot of

27:30

potential for expansion. That's

27:32

what's brought up to Kalilov's respect

27:34

to start importing wine from his

27:36

native Moldova. We

27:39

want to enter the Chinese market mainly because of the

27:41

war in Ukraine. We used to be

27:44

able to sell 15 million bottles a year to

27:46

Russia and Ukraine. Once the war began, we lost

27:48

both markets. Back at the

27:50

Sanyan-Jin wine shop, owner Lian Liang

27:52

says he's opening another branch in

27:55

Shanghai. He's crunched the numbers. It's

27:57

around 300 ambioms per person.

28:00

He's setting up in an area where there's

28:02

lots of restaurants with very poor wine lists.

28:04

He reckons if diners see his shop, they

28:07

might buy a bottle of fine wine for

28:09

$40 and take it

28:11

to the restaurant. Many don't charge extra

28:13

for bringing your own bottle. So

28:15

how do you see your business in the next three to five

28:18

years? I think all the Chinese market

28:20

is recovering and

28:23

more and more people, they're still drinking wine. And

28:26

what they would like, he says, is

28:28

fine wine at an affordable price. Jennifer

28:31

Pack reporting this. News just coming in.

28:33

President Biden has said he will restrict

28:35

new oil, gas and mining operations of

28:38

more than five million hectares of land

28:40

in Alaska in a bid to protect

28:42

wildlife in the northernmost US state. We'll

28:44

have more on that story coming up

28:46

in business matters in a couple of

28:49

hours time. But that is it for

28:51

this edition of World Business Report.

28:56

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