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Youpreneur FM Podcast

A Business, Management and Marketing podcast featuring Chris Ducker
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YOU350 - Hitting the Pause Button and Planning for Growth
As entrepreneurs, we’re always on the go. Finding the sweet spot in work-life balance is tough, especially if you’ve got a lot on your plate. Sometimes, the best thing you can do for your business and personal life is to simply take a break. Spending a short time away from your business, or a part of it, is a great way to get some perspective, reset and plan for growth. Speaking of which, we’re hitting the pause button on Youpreneur FM. Don’t worry, your favorite weekly podcast isn’t going anywhere for good. We’re just taking a short break so that we can take some time to recharge, reset and realign our plans for the future of the show. I explain all of this in more detail in this episode, including why we’re hitting the pause button and what you can expect from the show when we come back. If you want to hear more from Youpreneur FM in the meantime, you can browse through our catalog going all the way back to the very first episode! I wish you all the best and look forward to speaking to you all again when we return better than ever on September 30th! Essential Learning Points From This Episode: Taking a break is a great way to regenerate and recharge your entrepreneurial batteries Podcast numbers are no longer just about the downloads, they’re about the reviews, ratings, social shares and so on Our solo shows are the most popular episodes of Youpreneur FM The Youpreneur Incubator in-person and online mastermind program kicks off in January 2020 (join the waitlist below) When Youpreneur FM relaunches in September, it’ll have new jingles, artwork, and a new feel! Much, much more! Important Links & Mentions From this Episode: Join The Youpreneur Incubator Waitlist today! Browse the Youpreneur Podcast Archives Get early tickets to the Youpreneur Summit 2019 Rise of the Youpreneur Personal Branding Roadmap Sign-up for the FREE Youpreneur Launchpad Training Course Join the Youpreneur Community and Build Your Business FAST! Thank You for Tuning In!  There are a lot of podcasts you could be tuning into today, but you chose mine, and I’m grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see at the top and bottom of this page. For more information and to explore other episodes click here.
YOU349 - How to Build Your Personal Brand Business Faster Than Ever!
Did you know that eight out of 10 entrepreneurs do everything they can to stay in their comfort zones? That means that only 20% of entrepreneurs willingly step out of their comfort zones. Those that stay in enjoy the familiarity of their comfort zone. They have no intentions of trying anything really different or going out into the unknown.  On the other hand, the 20% that routinely leave their comfort zones on purpose have the necessary discipline to go against what their brain is telling them. They know the value and power of what’s waiting for them outside of the boundaries they’ve built for themselves. So, let me ask you this…are you part of the 80% of entrepreneurs that do everything in their power to never set food outside their comfort zone? Or, are you part of the elite 20% of entrepreneurs who aren’t afraid to try something new to help move their business forward? Join me on this episode of Youpreneur FM, where I reveal how you can build your personal brand business faster than ever by setting and smashing your goals. If you’re ready to turn all of those daydreams and ambitions for your personal brand business into a reality, this is the episode for you! Essential Learning Points From This Episode: Only 20% of entrepreneurs routinely get themselves out of their comfort zones To get yourself out of your comfort zone, discover what you do best and enjoy Set non-negotiable deadlines for yourself and your business and stick to them If you want to achieve more, set goals that are sensible and gettable Start saying ‘no’ more often – you can’t be everything to everyone When you say yes to something, you’re saying no to your thing Much, much more! Important Links & Mentions From this Episode: Get early tickets to the Youpreneur Summit 2019 Rise of the Youpreneur Personal Branding Roadmap Sign-up for the FREE Youpreneur Launchpad Training Course Join the Youpreneur Community and Build Your Business FAST!  Thank You for Tuning In! There are a lot of podcasts you could be tuning into today, but you chose mine, and I’m grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see at the top and bottom of this page. For more information and to explore other episodes please click here.
YOU348 - How to Sell More Copies of Your Business Book!
One of the best expert positioning strategies is to publish your own book. As an entrepreneur, you want to get your name out there and position yourself as an expert within your industry. Writing the book is the just the beginning and many bestselling authors (including myself) will tell you that the real hard work begins after you’ve typed the final word on the page.  Whether you’re thinking about writing a book or you’ve already published one and you want to get more eyes on your creation, the 10 tips I share on this episode of Youpreneur FM will help you sell more copies of your book than you could’ve imagined.  So, if you’re ready to position yourself as an expert and boost book sales, grab a notebook and jot these tips down to help ensure your book makes a real impact on your business and continues to build your tribe for years to come. Essential Learning Points From This Episode: Determine who your ideal readers are before setting a full strategy in place Make it easy for people to spread the word about your book by preparing a media kit If you’ve published a book, you need to create an online home for it to help drive sales Hold a virtual book tour by making appearances on book review websites and getting on as many relevant podcasts as possible Package goodies in a special book launch bundle to help boost sales Don’t forget to utilize your email subscriber list and update them on your book launch Much, much more! Important Links & Mentions From this Episode: Virtual Freedom Get early tickets to the Youpreneur Summit 2019 Rise of the Youpreneur Personal Branding Roadmap Sign-up for the FREE Youpreneur Launchpad Training Course Join the Youpreneur Community and Build Your Business FAST! Thank You for Tuning In! There are a lot of podcasts you could be tuning into today, but you chose mine, and I’m grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see at the top and bottom of this page. For more information and to explore other episodes please click here.
YOU347 - 3 Ways to Build a Personal Brand Business for the Future!
It’s never been easier to build a personal brand business and there’s really nothing to stop you from becoming a successful entrepreneur. However, thousands of “entrepreneurs” who set off to build their empires from the ground up quit before it gains any real momentum.   The problem with the entrepreneurial world these days is the fact that the barrier to entry is so low, anyone can just step over it and assume they can “make it” by doing the bare minimum. The good news for the rest of us is that the people like this, who don’t have the experience and lack the personality needed to grow a successful personal brand business, won’t be around for very long. People can spot a lack of authenticity a mile away and nobody wants to do business with a shell of an entrepreneur.  With so much noise, you’ve got to be dedicated in your craft to serve the people you really care about. And, you’ve got to do it consistently. This episode of Youpreneur FM may be short, but it’s packed with lots of great tips to help you build a powerful personal brand business for the future.   So, if you want to build a business with massive staying power, tune in!  Essential Learning Points From This Episode:  Your content should be as short or long as it needs to be to share your idea in a clarity driven and focused manner  You’ve got to remain 'top of mind' for those who are following us if you want to build a future-proof business  To build trust and influence, you’ve got to sell something to your tribe on a regular basis  As leaders, you’ve got to make sure you’re always learning to continue to serve and inspire those who aspire to be like you  You can have anything in life that you want, as long as you help others get what they want (Zig Ziglar)  Much, much more!  Important Links & Mentions From this Episode:  Get early tickets to the Youpreneur Summit 2019  Rise of the Youpreneur  Personal Branding Roadmap  Sign-up for the FREE Youpreneur Launchpad Training Course  Join the Youpreneur Community and Build Your Business FAST!   Thank You for Tuning In!  There are a lot of podcasts you could be tuning into today, but you chose mine, and I’m grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see at the top and bottom of this page.  For more information and to explore more episodes please click here.
YOU346 - How to Focus on Your High Priority Actions, with Dr. John Demartini
The number of hours we can dedicate to work each day isn’t infinite. Eventually, we run out of time, brain power and energy. It’s impossible to work on our businesses 24/7 without rest and that’s okay. It just means that we need to focus on putting the hours that we do have to better use.  In this episode, I’m joined by Human Behavioral Specialist, Educator and Author, Dr. John Demartini, to talk all about the power of focusing on our high priority actions every day. We also get into the importance of saying no more often as business owners and how this can actually help control our stress levels, making us better leaders and youpreneurs in the long run.  As Dr. John Demartini often says, “If you do not fill your day with high priority actions that inspire you, your day will fill up with low priority distractions.”   So, if you’re ready to hear some great tips and strategies to help you focus on your high priority actions more often, tune in!   Essential Learning Points From This Episode:  Stress is the inability to adapt to a changing environment  When we prioritize our daily actions, we’re less vulnerable to distractions  Fill your day with things that produce the most per hour and use that income doing something you’re inspired by   If you let the masses control your life, you won’t be the master of anything  Looking at what your life truly demonstrates will help you to identify your high priorities  Surround yourself with people who have a high value on the things you want to delegate   Much, much more!  Important Links & Mentions From this Episode:  Dr. John Demartini’s Website  The Time Trap by Alec Mackenzie  Get early tickets to the Youpreneur Summit 2019  Rise of the Youpreneur  Personal Branding Roadmap  Sign-up for the FREE Youpreneur Launchpad Training Course  Join the Youpreneur Community and Build Your Business FAST!  Thank You for Tuning In!  There are a lot of podcasts you could be tuning into today, but you chose mine, and I’m grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see at the top and bottom of this page.  For more information and to explore other episodes click here.
YOU345 - How to Dream Up the Perfect Opt-in Offer for Your Audience
We’ve reached the final episode of the mini ‘back to basics’ series on Youpreneur FM. In previous episodes, I've covered everything from figuring out whether you need to be building your business with a personal domain name or a brand-based domain name and how to create content that your audience will love.  In this episode, I uncover the secrets of creating a magnetic opt-in email offer that your customers can’t say no to. The purpose of opt-in emails is to invite website visitors to agree to sign up for your email list. If you ask me, success in the online business world is directly tied and attributed to the quality of your email marketing list.  Despite what you might think, it’s not about growing the biggest email list you can. Instead, you need to focus on growing your list consistently with quality leads and to do that, you need to know how to craft the perfect opt-in.   So, if you’re interested in learning some of the best practices to create an effective email opt-in offer, tune in!  Essential Learning Points From This Episode:  Success in online business is directly tied to the quality of your email marketing list   You’ve got to launch an email marketing campaign to truly capitalize on your audience  There's no point in putting time and energy into a Facebook group unless you can convert members onto your email list  A good opt-in will give your audience a quick win to solve a quick problem  You don’t have to keep reinventing the wheel. You can repurpose a high-quality piece of content and use it to create your opt-in offer  Much, much more!   Important Links & Mentions From this Episode:  YOU335 - How to Build a Really Simple Email Marketing Funnel  Get early tickets to the Youpreneur Summit 2019  Rise of the Youpreneur  Personal Branding Roadmap  Sign-up for the FREE Youpreneur Launchpad Training Course  Join the Youpreneur Community and Build Your Business FAST!  Thank You for Tuning In!  There are a lot of podcasts you could be tuning into today, but you chose mine, and I’m grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see at the top and bottom of this page.  For more information and to explore other episodes click here.
YOU344 - How to Create & Market Content to Attract Your Perfect Customer!
Creating content that your audience will love takes more than a lucky hunch. You’ve got to listen to your audience to identify the type of content they’re hungry for. Whether you write a new blog post or record a video or podcast episode, you need to create content with purpose.   The last thing you want after spending hours creating content is to upload it and hear nothing but chirping crickets across all of your platforms and social channels. If you want to learn how to create and market content to attract your perfect customer into your ecosystem, you’ve come to the right place.  In this ‘back to basics’ episode of Youpreneur FM, I share my guide on how to create and target content to the right audience. I’ll teach you how to identify what type of content will help you establish a stronger relationship with your audience so that you can build your business and reputation.   Essential Learning Points From This Episode:   Before creating new content, ask yourself what you want to be known for, and then create original content that shows off your expertise  Building a library of content that people can learn from is vital when it comes to creating an audience  Create content that answers your audience’s burning questions and solves their problems  Take your audience by the hand and show them the hidden gems of your world so that they’ll never want to leave  One of the easiest ways to lose an audience before you’ve really captured them is to stop being consistent in serving up quality content  Much, much more!    Important Links & Mentions From this Episode:  Get early tickets to the Youpreneur Summit 2019  Rise of the Youpreneur  Personal Branding Roadmap  Sign-up for the FREE Youpreneur Launchpad Training Course  Join the Youpreneur Community and Build Your Business FAST!  Thank You for Tuning In!  There are a lot of podcasts you could be tuning into today, but you chose mine, and I’m grateful for that. If you enjoyed today’s show, please  share  it by using the social media buttons you see at the top and bottom of this page.  For more information and to explore other episodes click here.
YOU343 - How to Figure Out What Your Customers Need From You!
How can you find out what your audience actually wants from you? When you’re not sure what your audience wants or needs from you, it can cause a lot of confusion and potentially waste a lot of time, money and effort.   Maybe you’re playing with an idea for a new product or service, but you’re not sure if there’s even a market for it? Or, maybe you’re in the process of building a social media following but struggling with engagement?  Whatever the issue, the top tips I share on this solo episode of Youpreneur FM are designed to help you get clarity and figure out what it is that your customers truly need from you.    So, if you want to learn where you should be spending your money and time to better serve your tribe, tune in!  Essential Learning Points From This Episode:   The numbers never lie. Don’t neglect your analytics and learn how to use it to your advantage  Create an inventory of your findings and look for positive patterns to emulate   Use Google Console to find the specific keywords your customers type in to search for you and start fine-tuning your SEO strategy accordingly  Search social networks to see what people are talking about that relates to your industry or niche  You need to approach people directly to really find out what they need & want from you  Use direct questions in your social media posts to help create engagement  Make sure your audience knows that by taking part in your survey, they’re helping you to tailor your content to meet their needs in the future  Much, much more!  Important Links & Mentions From this Episode:   Google Analytics  Google Console  Survey Monkey  Listen to episode 342 of Youpreneur FM  Get early tickets to the Youpreneur Summit 2019  Rise of the Youpreneur  Personal Branding Roadmap  Sign-up for the FREE Youpreneur Launchpad Training Course  Join the Youpreneur Community and Build Your Business FAST!  Thank You for Tuning In!  There are a lot of podcasts you could be tuning into today, but you chose mine, and I’m grateful for that. If you enjoyed today’s show, please  share  it  by using the social media buttons you see at the top and bottom of this page.  For more information and to explore further episodes please click here.
YOU342 - How to Choose What Domain to Use for Your Personal Brand Business
I’ve decided it’s time to go back to basics. Over the next month, I’m deep diving into basic business training so that you can regain clarity on the goals you set yourself for 2019. This will mean you can focus on making the second half of the year even stronger than the first.  So, I’m starting at the beginning when you’re about to launch a website for your personal brand business. Chances are, like the rest of us, you’ll face the daunting challenge of choosing the perfect domain name. Your domain name says a lot about you and your business.   You’ve got to make sure that your domain name fits your personal brand and conveys the message you want to deliver to the people you want to serve. However, there are a few common misconceptions that can lead to confusion about selecting the right domain for your personal brand business.   Thankfully, I’ve condensed everything you need to know about choosing the perfect domain in this episode of Youpreneur FM. Tune in to discover how you can come up with a domain that resonates with your tribe and is powerful enough to grow with you as your business develops.  Essential Learning Points From This Episode:  Despite what many people think, using your personal name as a domain has plenty of growth potential   Being memorable comes from the quality behind what you do as the brand, not your catchy brand name  Your personal brand name is internet real estate and you should absolutely buy it  When you’re building your brand the right way and for the right reasons, pivoting is built directly into your personal brand business   If you build loyalty and rapport through your online presence, your audience will want to stick around  When buying a domain name, you should consider the relationship you have with your clients   Much, much more!  Important Links & Mentions From this Episode:  Get early tickets to the Youpreneur Summit 2019  Rise of the Youpreneur  Personal Branding Roadmap  Sign-up for the FREE Youpreneur Launchpad Training Course  Join the Youpreneur Community and Build Your Business FAST!  Thank You for Tuning In!  There are a lot of podcasts you could be tuning into today, but you chose mine, and I’m grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see at the top and bottom of this page.  For more information and to explore more episodes click here.
YOU341 - The Science Behind Choosing the Right Business Model, with Ryan Levesque
When you first decided to launch your business, did you obsess over what you should build or sell? Or, did you consider who you should serve? For your sake, I hope you chose the latter!  Choosing the right business model is the topic of this episode of Youpreneur FM, where I talk to the CEO of The ASK Method Company and national best-selling author, Ryan Levesque. The ASK Method is a system built to help internet marketers and online business owners serve their audience better and with more relevancy.   Ryan is the author of the number one best-selling book, “ASK” and his new addition, “Choose.” Tune in to hear our conversation about his new book and how it can help you minimize your risk of failure and give you the confidence you need to choose the right direction for your business.  I suggest grabbing your nearest notebook for this one!   Essential Learning Points From This Episode:  You’ve got to ask the right questions to understand your market at a deeper level  The single biggest mistake people make is choosing the wrong market to go into  The most important decision you’ll make before starting your business is what niche you’re going to serve  The keyword volume of successful businesses all fit within a narrow and specific keyword band  When deciding your ideal marketplace, you need to look for competitors who are succeeding in spite of themselves  Finding your niche doorway into a market comes from being YOU  Much, much more!  Important Links & Mentions From this Episode:  Grab your FREE copy of ‘Choose’ here  Read Ryan’s new book, ‘Choose’  Read Ryan’s book, ‘ASK’  The ASK Method Company  Google Trends  Get early tickets to the Youpreneur Summit 2019  Rise of the Youpreneur  Personal Branding Roadmap  Sign-up for the FREE Youpreneur Launchpad Training Course  Join the Youpreneur Community and Build Your Business FAST!  Thank You for Tuning In!  There are a lot of podcasts you could be tuning into today, but you chose mine, and I’m grateful for that. If you enjoyed today’s show, please  share it  by using the social media buttons you see at the top and bottom of this page.  For more information and to explore other episodes please click here.  
YOU340 - Learning How to Become Free to Focus, with Michael Hyatt
As youpreneurs, we can become so immersed in our businesses that we lose focus on other important aspects of our lives. Our health, personal relationships and time to rejuvenate are usually the first things to take a back seat.   But, with so many things demanding our attention, how can you continue to build your business without sacrificing your health or personal relationships?   Discover the answer on this incredible episode of Youpreneur FM, where I’m joined by New York Times best-selling author, Michael Hyatt. After experiencing a 330% growth in just three years, Michael’s business made it onto the Inc. 5000 list of America’s fastest-growing companies. Thankfully, Michael is a generous soul and has kindly shared how you can do the same and potentially reach the same level of growth and success in your business.  Tune in to hear all about Michael’s new book, “Free to Focus” and discover how he managed to grow his business by a further 60% over the last 12 months while taking almost half of the year off! (yes, it’s possible!)  Essential Learning Points From This Episode:  If you want to do better, you’ve got to surround yourself with people who are doing better than you  Your first accountability as a CEO should be to take care of your team. If your team takes care of your customers, your customers will take care of you  The number one reason why people don’t achieve their goals is that they lose visibility  By focusing on the right things, you can achieve more by doing less  Anything outside of your “desire zone” is a candidate to either eliminate, automate or delegate  You’re best thinking happens when you’re relaxed, so don’t be afraid to take time off work  Much, much more!  Important Links & Mentions From this Episode:  Michael’s NEW book, “Free to Focus”   Full Focus Store  Full Focus Planner  Michael Hyatt’s website  Lead to Win Podcast  Get early tickets to the Youpreneur Summit 2019  Rise of the Youpreneur  Personal Branding Roadmap  Sign-up for the FREE Youpreneur Launchpad Training Course  Join the Youpreneur Community and Build Your Business FAST!  Thank You for Tuning In!  There are a lot of podcasts you could be tuning into today, but you chose mine, and I’m grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see at the top and bottom of this page.  For more information and to explore other episodes, click here.
YOU339 - How to Build a 7-Figure Personal Brand, with JJ Virgin
Building a 7-figure personal brand business from the ground up is no easy feat. But, it is possible. It takes a lot of hard work, dedication and an invincible passion for your business that drives you to keep going no matter how tough it gets.  When the end goal seems almost impossible to reach, it helps to hear from someone who’s “been there and done it.” That someone is the inspirational JJ Virgin, who is a nutrition and fitness expert who helps people lose weight and get healthy. Oh, and she’s the CEO of an 8-figure personal brand powerhouse.  Tune into this episode of the podcast to hear from JJ Virgin and uncover how she built her incredible personal brand business and how you can do the same.   It’s a fantastic episode and one that will help you on your journey to building the personal brand business based around you, your ethos and the people you wish to serve. So, grab a pen and notebook, and let’s jump right in!   Essential Learning Points From This Episode:  Collaboration is one of the key success principles, but you’ve got to be a member of the right group  The biggest difference between those who kill it is how they show up when things get hard  Whether you’re an entrepreneur or an employee, you need to build your personal brand   To work on your unique ability, only do the things that you love to do and do them consistently  Time is your most valuable commodity as an entrepreneur, so use your time wisely  Only say “yes” to something if it’ll help get you to where you want to be  Much, much more!  Important Links & Mentions From this Episode:  JJ Virgin’s website  Listen to the JJVIRGIN Podcast  Read JJ Virgin’s Books  Connect with JJ via Facebook  JJ’s Twitter Account  Follow JJ on Instagram  Get early tickets to the Youpreneur Summit 2019  Rise of the Youpreneur  Personal Branding Roadmap  Sign-up for the FREE Youpreneur Launchpad Training Course  Join the Youpreneur Community and Build Your Business FAST!  Thank You for Tuning In!  There are a lot of podcasts you could be tuning into today, but you chose mine, and I’m grateful for that. If you enjoyed today’s show, please  share  it  by using the social media buttons you see at the top and bottom of this page.  For more information and to explore other episodes please click here.
YOU338 - How to Know Exactly What to Say, with Phil Jones
As entrepreneurs, something that we all need to be inherently good at (to some degree) is communicating with our customers and potential prospects. Entrepreneurs are innovative leaders bursting with ideas, creativity and passion. Yet, the one thing I continue to see entrepreneurs struggle with is selling.  So, what’s the problem? What has all of these entrepreneurs biting their lips, reluctant to sell their products or services? Well, the most common reason is because they’re afraid of rejection within their own entrepreneurial ecosystem. However, what a lot of entrepreneurs don’t realize is that you don’t always have to directly ask for the sale. If you’re willing to put the hard work into it, you can close a sale without ever having to ask the customer to part with their cash. To help you understand this concept further, I’ve invited Phil Jones onto the show, who is an expert in this area. Listen in to discover how tiny tweaks and changes in the way you say certain things can lead to massive differences when it comes to your sales projection. Essential Learning Points From This Episode: Knowledge doesn’t always lead to power, sometimes it leads to you making the decision to not do it  If you’re not convinced what you’re selling is worth the price, you won’t convince anyone else either  Every entrepreneur is in the business of influencing change through other people’s minds  The ability to repurpose after you’ve shot and missed is often where the value is  You will not get paid more money than you ask for  Actively choose the people you want to be around and learn from them  Much, much more!  Build a support network and you’ll have someone or something to fall back on in your time of need. #Youpreneur Important Links & Mentions From this Episode:  Exactly What to Say  Phil M Jones’ Website  Phil’s Instagram   Phil’s Facebook Page  Follow Phil on Twitter  Subscribe to Phil’s YouTube Channel  Connect with Phil on LinkedIn  Get early tickets to the Youpreneur Summit 2019  Rise of the Youpreneur  Personal Branding Roadmap  Sign-up for the FREE Youpreneur Launchpad Training Course  Join the Youpreneur Community and Build Your Business FAST!  Thank You for Tuning In! There are a lot of podcasts you could be tuning into today, but you chose mine, and I’m grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see at the top and bottom of this page.  For more information and to explore other episodes, click here.
YOU337 - Why Great Leaders Have No Rules, with Kevin Kruse
Is it time for leaders to ditch the rulebook in favor of a fresh take on conventional leadership approaches? My guest and good friend, Kevin Kruse, certainly thinks so. In fact, his latest book, “Great Leaders Have No Rules,” teaches you how to become the leader everyone aspires to work for – without the hefty rulebook. We dive into an insightful conversation on what we really need to do as leaders going forward in today’s very busy and ever-changing world. Kevin’s concept of a life without rules applies beyond the office and will inspire you to focus on what matters the most in other areas of your life too. Kevin also shares his controversial views on artificial intelligence and explores the very real possibility that robots could swarm the earth very soon in a quest to take our jobs. But, is this something to worry about from a Youpreneur ecosystem perspective? You’ll find out on this episode of Youpreneur FM, which drops tons of great value bombs and fresh insights on leadership, so tune in and enjoy! Essential Learning Points From This Episode: The first thing you need to do to become a successful entrepreneur is write a book It’s easier to brand a person than it is to brand a company Replace your open-door policy with a consistent calendar schedule Push decision making down to your team members In five years, 67% of all managers will be replaced by AI Leadership is not a choice, so it’s critical you lead with intent Much, much more! Important Links & Mentions From this Episode: “Great Leaders Have No Rules”  LEADx  Kevin Kruse’s Website  Kevin Kruse’s Twitter  Get early tickets to the Youpreneur Summit 2019 Rise of the Youpreneur Personal Branding Roadmap Sign-up for the FREE Youpreneur Launchpad Training Course Join the Youpreneur Community and Build Your Business FAST! Thank You for Tuning In! There are a lot of podcasts you could be tuning into today, but you chose mine, and I’m grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see at the top and bottom of this page. For more information and to explore other episodes go to youpreneur.com/337
YOU336 - How a Personal Brand Survived a Business Break-Up, with Jordan Harbinger
Break-ups are tough. Most of us know what the sting of a break-up feels like, but what about a business break-up? What does it entail? And, is there any way to come out on the other side unscathed? Let’s find out!  In this unique episode of Youpreneur FM, Jordan Harbinger joins me to share his story of how his personal brand survived a business partnership that went horrifically wrong.   It’s not the usual type of episode we have here on the show, but it’s a cautionary tale with a very important lesson that I know you’ll appreciate. Listen in to discover how he kept his personal brand alive despite the difficulties he faced and learn how he was able to build a stronger business because of it.  Essential Learning Points From This Episode:  If your gut tells you something’s not quite right with a business partnership, don’t be so quick to overlook it  No matter how much money you’re making, it doesn’t solve everything  Build a support network and you’ll have someone or something to fall back on in your time of need  When you inject your personal brand into what you’re doing, people will follow you  Your network and personal brand are the only insurance you get in business  Much, much more!   Important Links & Mentions From this Episode:  Jordan’s website  The Jordan Harbinger Show  Rise of the Youpreneur  Personal Branding Roadmap    Sign-up for the FREE Youpreneur Launchpad Training Course Join the Youpreneur Community and Build Your Business FAST!  Thank You for Tuning In!  There are a lot of podcasts you could be tuning into today, but you chose mine, and I’m grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see at the top and bottom of this page. For more information and to explore other episodes, click here.
YOU335 - How to Build a Really Simple Email Marketing Funnel
Whenever we mention ‘email marketing funnels’ on the podcast, we’re swamped with questions and queries about them. What is an email marketing funnel? And, what should or shouldn’t go into one? An effective email marketing funnel turns prospects into paying customers using a series of emails crafted to sell a service or product. But, it’s not about sending one sales pitch after the other. Your emails must provide value through educational content that also helps nurture a budding relationship between you and your subscriber. On this solo episode of Youpreneur FM, I dive into how an email marketing funnel works and share the perfect recipe to cook up your first really simple, but effective, email marketing funnel. So, if you want to learn how your emails can turn subscribers into paying customers, this episode is for you! Essential Learning Points From This Episode: You need a marketing automation process that nurtures your audience, eventually turning them into paying customers Almost half of leads will never be ready to buy from you A welcome email should tell your audience what they can expect from you Your lead magnet should be relevant to the intent your audience will have to ultimately end up buying your product Remember to use emails to connect with subscribers after they’ve become paying customers Engage with non-buyers and ask them why they didn’t buy from you Much, much more! Important Links & Mentions From this Episode: Get early tickets to the Youpreneur Summit 2019  Rise of the Youpreneur http://riseoftheyoupreneur.com/ Personal Branding Roadmap  Sign-up for the FREE Youpreneur Launchpad Training Course  Join the Youpreneur Community and Build Your Business FAST! Thank You for Tuning In! There are a lot of podcasts you could be tuning into today, but you chose mine, and I’m grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see at the top and bottom of this page. For more information and to explore other episodes go to youpreneur.com/335
YOU334 - Building a Business from the Front Row, with Jon Vroman
Sometimes in life, you’re fortunate enough to meet a few wonderful people who are making a real difference in the world. One such individual is my special guest on this episode of Youpreneur FM, Jon Vroman. Jon is a dad, speaker, author and founder of Front Row Foundation and Front Row Dads. Front Row Foundation and its volunteers strongly believe in the healing powers of the mind and its ability to nourish the human spirit. They help to provide life-changing moments for people facing critical health issues by giving them a front-row experience they’ll never forget. Helping people in need create lifelong memories with those closest to them is priceless. Jon has also founded Front Row Dads, which is a growth centered brotherhood that brings dads together and focuses on vibrant health, emotional mastery, thriving relationships and intentional parenting. He strives to align dads with the concept of being a family man with a business, and not a businessman with a family. In this episode of the podcast, Jon and I talk about his charities and business, exploring how he has managed to mix profit and purpose to create a well-rounded life and business that empowers others to give back to people that deserve it the most. Essential Learning Points From This Episode: Mixing profit and purpose can have a powerful impact on an entrepreneur’s life You don’t need to know all the answers, you just have to be curious People go to events and join communities because they want to learn with people You have to believe that your work is critical enough to change the world People support what they help to create, which can lead to lots of great referrals Much, much more! Important Links & Mentions From this Episode: Front Row Foundation  Front Row Dads  The Front Row Factor: The Art of Moment Making The Front Row Factor Podcast  Front Row Dads Podcast Rise of the Youpreneur Personal Branding Roadmap Sign-up for the FREE Youpreneur Launchpad Training Course Join the Youpreneur Community and Build Your Business FAST! Thank You for Tuning In! There are a lot of podcasts you could be tuning into today, but you chose mine, and I’m grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see at the top and bottom of this page. For more information and to explore other episodes go to: youpreneur.com/334
YOU333 - Understanding the Power of Choosing to Win, with Tom Ziglar
I appreciate every single guest that I’ve had the pleasure of interviewing on the show. But, I’ve got to say, having Tom Ziglar sit down for a chat with me on Youpreneur FM is just a dream come true. You may not know this, but Tom’s father was my virtual mentor since I was 15 years old. I’ve followed his journey through the years, and his legacy continues to inspire me to this day. If you’ve been living under a rock and don’t know who Tom Ziglar is, let me enlighten you. Tom is a fierce entrepreneur and the CEO of Ziglar Inc. The business has been going strong since 1926 and Tom strives to keep the Ziglar legacy alive, carrying his father’s simple but powerful philosophy, “You can have everything in life you want, if you will just help enough other people get what they want.” In this episode, Tom and I talk about the mindset shifts we need to make to sincerely choose to win at what Tom calls, the “wheel of life.” It’s an inspirational and eye-opening chat, so I suggest grabbing a notebook for this one! Essential Learning Points From This Episode: You can’t control the circumstances in your life, but you can control your choices The fastest way to success is to replace bad habits with good habits You need three things to make your dream happen – the right mindset, the right strategy, and the right action What you feed your mind determines your appetite The first step in your journey of choosing to win is to identify the why and the ropes that are holding you down Much, much more! Important Links & Mentions From this Episode: Choose To Win Ziglar Inc Connect with Tom via LinkedIn Rise of the Youpreneur  Personal Branding Roadmap  Sign-up for the FREE Youpreneur Launchpad Training Course  Join the Youpreneur Community and Build Your Business FAST! Thank You for Tuning In! There are a lot of podcasts you could be tuning into today, but you chose mine, and I’m grateful for that. If you enjoyed today’s show, please share this page.  To explore previous episodes of the podcast, click here.
YOU332 - Why You Need to Focus More on Being Original
If I could give you one piece of advice, I’d tell you that you should never underestimate the power of being original. There’re millions of copycats in the world, but there’s only one of you in existence. So, don’t worry about what other people are doing. Let them copy your font or mimic your latest blog post all they want, because who wants a watered-down version of the original? Nobody. On this solo episode of Youpreneur FM, I talk about the power of being an original. We do business in an extremely crowded space. Almost every business idea under the sun has been thought about already, but that doesn’t mean you can’t bring something new, fresh and original to the table. If you want to find out why originality in business is so important and discover how a simple self-awareness test can help you get there, tune into this episode today! Essential Learning Points From This Episode: Being original can help boost your business faster than anything else The truth is that our personal brand is what people say about us when we’re not around If you’re truly original, your business persona can’t be copied because it’s all about you Keep doing what you do really well and delegate the things you aren’t good at There’s nothing more relatable to your market than you To create a future-proof business, you’ve got to understand the power of being an original Much, much more! Important Links & Mentions From this Episode: Rise of the Youpreneur Personal Branding Roadmap Sign-up for the FREE Youpreneur Launchpad Training Course Join the Youpreneur Community and Build Your Business FAST! Thank You for Tuning In! There are a lot of podcasts you could be tuning into today, but you chose mine, and I’m grateful for that. If you enjoyed today’s show, please share this page. For more information and to explore previous episodes, click here.
YOU331 - How to Unleash Your Alter Ego Effect, with Todd Herman
Did you know that everyone has a secret alter ego buried deep down inside of themselves? Your alter ego may not wear a cape like Superman, but they do have the power to help you achieve the seemingly impossible. On this episode of Youpreneur FM, I speak to Todd Herman, who has helped thousands of people achieve their most ambitious goals. He helps them to discover their alter ego and teaches them how to be more resilient, more creative and more courageous. If you want to find out the secret of tapping into your potential, this is the episode for you! We dive into what it takes to truly transform your life by utilising the power of our own secret identities. It’s a mind-boggling conversation, so be prepared to be inspired! Essential Learning Points From This Episode: No matter what age you are, your creative imagination is your greatest superpower Imposter Syndrome is the massive dismissal of your achievements and an insidious way of demeaning yourself The number one thing people are buying from you is confidence and certainty Don’t be afraid to do what it takes to step into your distinguished self Everyone has an alter ego, but not everyone knows how to unlock this other version of themselves Your alter ego isn’t about being fake, it’s about using your imagination to discover the hero inside and overcome negative feelings of self-doubt and insecurity Much, much more! Important Links & Mentions From this Episode: The Alter Ego Effect Todd’s website Connect with Todd on Facebook Connect with Todd on Twitter  Subscribe to Todd’s YouTube channel Follow Todd on Instagram Rise of the Youpreneur  Personal Branding Roadmap  Sign-up for the FREE Youpreneur Launchpad Training Course  Join the Youpreneur Community and Build Your Business FAST!  Thank You for Tuning In! There are a lot of podcasts you could be tuning into today, but you chose mine, and I’m grateful for that. If you enjoyed today’s show, please share this page by clicking here. For more information and to explore other episodes, click here.
YOU330 - Designing Your Business to Run Like Clockwork, with Mike Michalowicz
Wouldn’t it be great if you could design a business that runs and grows without you having to be present every single day? That’s the dream that most Youpreneurs share. But, for many, it never quite makes the transition from an idea into a profitable reality. I wanted to change that, which is why I invited Mike Michalowicz back onto the show to talk us through the process of designing a business that runs like clockwork. It’s a fantastic episode that I know you’re going to love, especially if you want to design your business to run itself. Essential Learning Points From This Episode: Consistently putting your true self ‘out there’ is the secret sauce to success When your business can run for four weeks without any of your active input. It’s positioned to continue on its own Delegation isn’t the assignment of tasks, it’s the assignment of outcomes Every business must be doing or supporting an activity that derives a benefit to the customer When leaders control all of the decision making, they stifle the growth of their business Much, much more! Important Links & Mentions From this Episode: The Toilet Paper Entrepreneur Clockwork: Design Your Business to Run Itself Profit First The Pumpkin Plan Surge Mike’s website Virtual Freedom Rise of the Youpreneur Personal Branding Roadmap  Sign-up for the FREE Youpreneur Launchpad Training Course  Join the Youpreneur Community and Build Your Business FAST! Thank You for Tuning In! There are a lot of podcasts you could be tuning into today, but you chose mine, and I’m grateful for that. If you enjoyed today’s show, please share this page. For more information and to explore other episodes, click here.
YOU329 - Knowing When it’s Time to Make BIG Changes, with Mike Stelzner
A video can do a whole lot more than deliver information to your tribe. If done right, video has the power to tell a story that moves, inspires, motivates and captivates the viewer. But, creating episodic video content that people can’t wait to consume takes a lot of time, energy and often times, a great deal of frustration. In this episode of Youpreneur FM, I’m joined by my good friend and founder of Social Media Examiner, Mike Stelzner. One thing you need to know about Mike is that he’s probably one of the most transparent entrepreneurs doing business in the online world. He never holds back. Amazingly, he’s managed to rebrand himself over the last 18 months with his weekly video show, The Journey. Mike and I discuss his show in more detail covering why he launched it and how he was able to use the numbers and data behind his own content marketing to help him discover how his show was (or wasn’t) being consumed. Using this information, Mike was able to make some ridiculously drastic changes to completely transform the show and reach an even bigger audience. Find out how he did it by tuning in to the episode! Essential Learning Points From This Episode: People love stories that have unexpected twists In a day where we struggle to get attention, story is the thing that cuts through Sharing your struggles helps to make you more authentic, relatable and likable Building your personal brand is key to growing your business Use analytics to ‘crunch the numbers’ and make decisions based on your findings Nobody watches videos longer than a minute on Facebook. It’s a drive-by experience Much, much more! Important Links & Mentions From this Episode: The Journey show Social Media Examiner Social Media Marketing World Social Media Examiner Facebook  Social Media Examiner Twitter  Rise of the Youpreneur Personal Branding Roadmap  Sign-up for the FREE Youpreneur Launchpad Training Course  Join the Youpreneur Community and Build Your Business FAST!  Thank You for Tuning In! There are a lot of podcasts you could be tuning into today, but you chose mine, and I’m grateful for that. If you enjoyed today’s show, please share this page.
YOU328 - The Power of the ‘One Framework’, with Kelly Baader
This is a proud moment for me as I welcome a key member of my inner circle, Kelly Baader, onto the podcast. Kelly is a member of my Mastermind group, The Round Table, which is made up of ten entrepreneurs that I work with to help shape and develop their personal brand business. Kelly was one of the speakers that graced the stage at last year’s Youpreneur Summit at the Queen Elizabeth Convention Centre in London. Her talk was on the power of her ‘One Framework’ strategy, but it was so much more than that. Many people in the audience were moved to tears (including myself) after hearing all about Kelly’s inspiring journey that led to where she is today. It was such a powerful message that I knew I had to invite her onto the show to dive into the topic of one framework even further and to share with all of you. So, grab your headphones and get comfortable, you’re in for a treat! Essential Learning Points From This Episode: The outline of ‘one framework’ is thinking about your number one outcome that you can deliver to your number one client, with your one solution and with the best current version of YOU The only way that you can stand out is by knowing your ideal client better than they know themselves A transaction can only happen if the customer believes that you can solve their problem No matter what you sell, the transformative outcome everyone wants when they buy from you is to become a better version of themselves Focus on what you can offer right now and what audience you can serve the best The moment we compare ourselves to others, we lose our peace and delude our results Much, much more! Important Links & Mentions From this Episode: Kelly’s website  Grab Kelly’s FREE business tips guide(s)  Listen to Kelly’s Christian CEO Podcast  Sign-Up for Acceleration Mastermind with Kelly Baader  Follow Kelly on Twitter Rise of the Youpreneur  Personal Branding Roadmap  Sign-up for the FREE Youpreneur Launchpad Training Course Join the Youpreneur Community and Build Your Business FAST! Thank You for Tuning In! There are a lot of podcasts you could be tuning into today, but you chose mine, and I’m grateful for that. If you enjoyed today’s show, please share this page. For more information and to explore other episodes, click here.
YOU327 - Developing a Strong Pricing Strategy (AudioBook Sneak Peek Part 4)
This episode of Youpreneur FM marks the end of our month-long celebration of the official launch of the audiobook version of my bestseller, Rise of the Youpreneur. If you’ve been following along, you’ll know all about the exciting things we’ve got going on this month. To recap, we’re giving away a FREE copy of the audiobook to anybody who doesn’t already have an Audible account. You can grab yours here. Interested in winning a year’s membership to the Youpreneur Academy? All you have to do is download the audiobook and leave a review over on Audible. Then, email a snapshot of your posted review to my team at support@youpreneur.com, and we’ll add your name and email address to the prize draw! When you tune into this episode of the podcast, you’ll hear a sneak peek inside chapter 11 of my audiobook, where I deep dive into how you can develop a strong pricing strategy. You’ll also learn four ways to test out your next “big idea” to ensure that the launch of your new product or service is as successful as possible. Essential Learning Points From This Episode: When establishing price points, you have to start by checking up on your competitors Keep a keen eye on your competitors and look at what they’re offering, how they’re offering it and how much they’re charging Remember that you are the most valuable player when it comes to staying ahead of your competition Price your offerings in a way that shows the value of your expertise Always charge what you’re worth and don’t apologise for it A technique to help you avoid undercharging is to double your pricing If you send a lot of emails and get very few responses, you need to reinvestigate your offer Dry testing is selling a product that you’re not quite ready to fulfil A dry test landing page strategy helps you to figure out whether or not people are interested in buying your product or services Use Facebook ads to target your ideal customers and test different ads Much, much more! Important Links & Mentions From this Episode: Access the Process Blueprint  Rise of the Youpreneur Audiobook Rise of the Youpreneur Personal Branding Roadmap Sign-up for the FREE Youpreneur Launchpad Training Course Join the Youpreneur Community and Build Your Business FAST! Thank You for Tuning In! There are a lot of podcasts you could be tuning into today, but you chose mine, and I’m grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see at the top and bottom of this page. For more information and to explore other episodes go to youpreneur.com/327
YOU326 - Figuring Out What to Sell (AudioBook Sneak Peek Part 3)
A lot of you have been asking me about the release date of the audiobook version of my bestseller, Rise of the Youpreneur, and I’m pleased to announce that it’s officially out NOW! This is a huge milestone not just for me personally, but the Youpreneur brand as a whole. To celebrate, we’re giving away free copies of the audiobook to anyone who doesn’t already have an audible account. You can grab your free audiobook (plus one additional book of your choice) when you visit youpreneur.com/audiobook. After you’ve downloaded and reviewed the book, you could be in for a chance of winning an entire year’s membership to the Youpreneur Academy – for FREE. All you have to do is snap a screenshot of your review and email it to support@youpreneur.com to have your name and email address entered into the prize draw! In this episode of Youpreneur FM, I share another exclusive clip taken directly from my personal read of my book. This time, we’re talking all about how you can figure out exactly what (and how) to sell to your audience. Essential Learning Points From This Episode: Your strategy behind monitorization is the key to any successful business Charge what you’re worth and never apologize for it Converse with your audience and use that information to help figure out what to sell to them Setting yourself up with a primary profit mentality that allows you to pay yourself first is key when putting steps in place to actually make money Make a note of every idea that comes your way (use a notebook, your phone or a voice recorder, etc.) If you’ve done everything in the sales process correctly, the close will happen automatically When you survey your audience, keep it short and simple with easy questions Much, much more! Important Links & Mentions From this Episode: SurveyMonkey Rise of the Youpreneur Audiobook  Rise of the Youpreneur Personal Branding Roadmap Sign-up for the FREE Youpreneur Launchpad Training Course Join the Youpreneur Community and Build Your Business FAST! Thank You for Tuning In! There are a lot of podcasts you could be tuning into today, but you chose mine, and I’m grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see at the bottom of this page. For more information and to explore other episodes go to youpreneur.com/326
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Podcast Details
Started
Oct 24th, 2014
Latest Episode
Jun 28th, 2019
Release Period
Weekly
No. of Episodes
284
Avg. Episode Length
30 minutes
Explicit
No
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