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Yours in Marketing

Directive Consulting

Yours in Marketing

A weekly Business and Marketing podcast
 1 person rated this podcast
Yours in Marketing

Directive Consulting

Yours in Marketing

Episodes
Yours in Marketing

Directive Consulting

Yours in Marketing

A weekly Business and Marketing podcast
 1 person rated this podcast
Rate Podcast

Best Episodes of Yours in Marketing

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On this week's episode, I speak with Dave Polykoff, the CEO and Co-Founder of Presto Media, Zenpost, and ProWriter. Many companies are looking for ways to build out their content presence and just don't have the know-how. We discuss how compa
On this week's episode, I speak with Mark Schaefer, the Executive Director at Shaefer Marketing Solutions.  Mark is a marketing thought leader, teacher at Rutgers University, writer, blogger, podcaster, and influencer.  We talk about how "influ
On this week's episode, I speak with Kelly Glover, the Founder of The Talent Squad.  We focus the show on podcasting, specifically addressing if you are a company or individual that is trying to get booked onto podcasts.  We talk about how to g
On this week's episode, I speak with Tamara Yarovoy, the Senior Digital Marketing Manager at Meltwater. She has an interesting story, being that she was originally from Serbia, and now living in the US. We talk about how college athletics prepa
On this week's episode, I speak with Ross Simonds, the CEO and Digital Marketing Strategist at Foundation Marketing. Ross is an extremely active entrepreneur and has numerous side projects including Hustle and Grind. We discuss why content stra
On this week's episode, I speak with April Dunford, the Founder and Chief Strategist for Ambient Strategy. She's been with a number of large companies and now doing her own consulting. We primarily discuss the idea of "positioning." We talk abo
On this week's episode, I speak with Joel Harrison, the Co-Founder and Editor-in-Chief of B2B.net. He's been in the B2B space for decades and really has much to share. We discuss the current state of B2B and what's important, the common thread
On this week's episode, I speak with Geoff Atkinson, the Founder and CEO of Huckabuy, an SEO software company. We dive into a number of technical aspects around SEO. We talk about optimizing for humans and search engines, and how to use structu
On this week's episode, I speak with Seth Avergon, the President at Avergon Marketing Group.  His focus is on strategic marketing. We discuss how to have a top 1% marketing strategy, how psychology plays into marketing, and his time as a "frac
On this week's episode, I speak with Mike Carroll, who's the head of Growth at Nutshell CRM. He has some amazing things to share with us about growth marketing and sales. We discuss how a career in politics can prepare you for a career in marke
On this week's episode, I speak with Rachael Pilcher, the Founder, B2B, and SaaS Conversion Copywriter and Growth Strategist at Mighty Fine Copy in New Zealand. Rachael shares how to bring to light your company’s personality, how insurance comp
Episode Highlights:Brandon and Jeff share the history of Pixel Jar and their roles.Jeff's background in Front-end development.Brandon's background in gaming, programming, and Back-end development.The "sweaty backroom" that led to Brandon and Je
On this week's episode, I speak with Steve Toth, who is the Manager of SEO Strategy at Freshbooks. Steve brings a great mix of creative and analytical knowledge to the show. We discuss why the top of "the funnel" gets ignored but really shouldn
On this week's episode, I speak with Ben Shapiro, who is a marketing consultant and host of the MarTech Podcast. He talks about how to build systems for automation while remaining authentic, the keys to successful brand development, and shares
On this week's episode, I speak with Hal Werner. Hal is the Global Manager of Digital Marketing and Strategy at Mitel.  He' a content strategist extraordinaire and copywriter. We talk about the power of content strategy in marketing, how you c
On this week's episode, I speak with Yam Regev. Yam is the Co-Founder and CEO of Zest. He has over 10 years of marketing success and shares with us how to grow your career in marketing, the best B2B marketing strategy, and the #1 skill every ma
On this week's episode, I speak with Louis Grenier. Louis is the Content Lead at HotJar and the host of the "Everyone Hates Marketers" Podcast. On the show, Louis gives us insight into how to make your marketing less deceitful and less "slimy",
On this week's episode, I speak with Kevan Lee. Kevan is the VP of Marketing at Buffer. Buffer is a remote company with team members scattered across the globe. Kevin comes on the show to discuss remote work, how to grow a following on social m
On this week's episode, I speak with Julie Hogan. Julie is the VP of the Customer Team at Drift. She shares about balancing family and work, how to find your way into positions with big companies, and how to make your career about people and no
In this episode of Yours in Marketing, we interview Kevin Indig, VP of SEO and Content at G2 Crowd. The discussion with Kevin Indig delves into what SEO will look like in 10 years, the growth goals at G2 Crowd, and finally learn how to create a
On this week's episode, I speak with Morgan Ingram. Morgan is a video creator, mentor, entrepreneur, and speaker. He's the Director of Sales Execution and Evolution at JBarrows.We discuss how to become a top voice on LinkedIn, what separates a
Summary:On this week's episode, I speak with Sujan Patel.  He's the co-founder of Webprofits, Mailshake, and numerous other companies.  He's the cousin of Neil Patel, and has 13 years of internet marketing experience and led digital marketing s
This week on Yours in Marketing:I speak with Sangram Vajre, one of the masterminds behind the Account Based Marketing movement that is quickly sweeping the marketing sphere.Sangram is the Co-Founder and Chief Evangelist of Terminus. He’s a pass
On this week's episode, I am joined by a special co-host: Sarah Drake. Together, we tackled an interview with sales and marketing legend Max Altschuler. You probably know Max as the founder of SalesHacker and the current VP of Marketing for new
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