Aaron Negherbon has been a dogged advocate for law enforcement his entire life, but 9/11 changed the way he looked at the police. Like us all, he watched the events unfold in shock, as scores of law enforcement risked their own lives as first responders to save those of others. Over time he lamented how officers, once revered, had somehow become vilified. Aaron noted how their job evolved to not only “protect and serve,” but to “administer and save” as a first responder--the first to any horrific scene, before any EMS, to administer life-saving care. Cops Direct was born when Aaron realized that many departments had the ability to save lives if properly equipped with first-responder life-saving medical equipment and training. As a 501(c)(3) nonprofit, Cops Direct supplies law enforcement agencies with fully customized emergency medical kits to handle most any emergency until EMS can arrive. Ironically, officers once so admired, became maligned, yet they’re the first ones any of us would call in an emergency, regardless of our politics or opinions. And they’re the first to arrive. It is reasons like these and others why Aaron founded Cops Direct. He gave up a successful business career to devote his own life to supporting those who risk theirs every day to save ours—people just like you and me. Aaron’s proud of the fact that in the last 6 years, because of generous public and private donations, Cops Direct has provided over 45,000 items totaling more than $2.5 million to law enforcement agencies in over 32 states, all at no charge to them.