President and Chief Executive Officer at Canadian Health Food Association Aaron is the father of three, husband of one, and an aspiring amateur weekend athlete. He is an experienced executive with a demonstrated history of working within the natural, organic, and wellness industry for over 18 years. Aaron has led the health divisions for both food and non-food at Canada’s largest grocery retailer (Loblaw Companies), as well as co-founded Canada’s 16th fastest growing company, GreenSpace Brands (2018 Maclean’s Growth 500). Aaron is passionate about improving the health and wellbeing of Canadians through the support and activation of people, products, and organizations in the health and wellness industry. Aaron is energetic, charismatic, and has plenty of podcast experience.