Alan Barratt is the co-Founder and CEO of Grenade.
In this episode of The Business Mentor Podcast, Jay talks to Alan Barratt, Founder and CEO of Grenade, the UK’s fastest-growing sports performance company, to shed a light on how can businesses, especially those in retail, continue to thrive during these tough times. He gives different tips so you and your team can stay productive during and after the outbreak. Some other topics discussed today are why mentoring is better than coaching, why being choosy with people who surround you shouldn’t be frowned upon, how he built his fitness brand (which is soon to reach the billion dollar value) from the bottom, tune in today! KEY TAKEAWAYS This coronavirus pandemic will make a big dent to the global market economy. If your business has prepared for such, then there won’t be a colossal problem. Businesses, in general, were doing very well before it, so this will just be a pause. For some, this might be a big reset. Businesses should always aim to be sustainable and be prepared for any crash. It can happen anytime, not only amid a global pandemic. Mentoring is better than coaching. Mentoring focuses on your holistic development throughout time while coaching focuses on the outcome itself, mostly on just one (i.e. your business). Mentoring values also not just self-improvement, but also your relationships and network. Grenade company is now celebrating its 10th Alan will forever be grateful and proud of achieving such a milestone. He wouldn’t expect that his passion for sports nutrition would also bring impact to larger communities decades ago. Everything will change. Stop waiting for the shops to reopen. You can move now. Accept the change that is happening and learn to adapt slowly. You can up your online marketing, strengthen your team dynamics (& check on them) and prepare your after-lockdown plan. So, how do you plan to go back and continue business operations efficiently? Though completed diplomas and certificates are influential factors in increasing your credibility, you can’t spend most of the time sitting at a desk. It helps enormously for you to put what you learn into practice. You understand the business operations more when you become hands on. BEST MOMENTS “2020 is going to be the year we lost, but we’ve gained a lot of perspective.” “I’d rather learn through someone’s experience than set up a business and teach people stuff that they haven’t done themselves.” “It’s every entrepreneur’s job to surround themselves with people clever than they are.” “Less thinking, more doing.” VALUABLE RESOURCES Alan Barratt: £70 a Week to Billion Dollar Brand | Grenade's Secret Recipe | Rob Moore’s YouTube Channel: Order products from Grenade: ABOUT THE GUEST Alan Barratt is the Founder and CEO of Grenade, the fastest growing weight management, energy and lifestyle brand in the world. He has been helping millions of people reach their health and fitness goals for over 10 years now. Alan’s LinkedIn: Alan’s Instagram: ABOUT THE HOST Jay Dhillon is a serial entrepreneur, investor and philanthropist based in the UK with a proven track record of growing businesses from start-up to success- and helping others do the same. From humble beginnings, Jay grew his first business from 0 to 500 employees and three locations, racking up sales of over £30 million – all with no investment other than a slight amount of savings. The business went on to acquire major clients such as Landrover, Jaguar, Toyota and New Look, to name a few. Its immense success inevitably brought about outside interest, and at the age 33 Jay eventually sold the company to a London investment firm in Doyen Resources. Today, Jay owns several businesses in different sectors and helps entrepreneurs achieve success. A calling to give back and help others led to Jay being chosen for the highly coveted role as a Prince’s Trust mentor, where his achievements were marked by a personal invitation to Buckingham Palace to meet Prince Charles. After helping several young entrepreneurs to succeed as a mentor for the Trust, Jay’s burning desire to bring his wisdom and knowledge to a wider audience ultimately triggered the concept of The Business Mentor Podcast. Jay feels that anyone can achieve success in business with the right advice and mentoring and is now sharing his knowledge with his growing audience via his podcast. In the UK alone 95% of business fail within the first five years and Jay’s aim is to reduce that number. Backed with the hard-earned knowledge and experience from his time in business, The Business Mentor Podcast will share Jay’s personal business lessons as well those of other successful entrepreneur guests who share their wisdom and secrets on the show. CONTACT METHOD
Are you in the start-up phase and struggling to get your business off of the ground? Rob interviews Alan Barratt founder of Grenade, the UK's largest supplement company, together they discuss the best ways to growing and scaling a successful business whilst balancing a happy and healthy life. KEY TAKEAWAYS Ways to have a successful business. This is one of the key factors that accelerates the growth and success of a business. Having the right partner in your business is very essential because they will advise you on the ideas you make concerning your business. You also get to make a well-informed decision. Share costing. Having partners in a business is advantageous to you also as the investor because you get to share the cost of thecapital to invest and you get to share the costof the losses also. This way, you get to save money. Hobby or passion. If your hobby or passion can be grown into a business, this will turn out to be a very successful business because you will not be forced to work on it. After all, it's what you love doing. Having passion as a business is advantageous because you have that drive in you to go to work on your business. After all, it's what you love doing. Don’t focus your business on making money but on customer satisfaction. The greatest thing you can do in a business is focusing on making a product that satisfies the need of the customer. When you produce such a product, be sure that money will come your way because people will always want to buy your product and they will even refer someone to go buy your product. Focus on solving a problem that lots of people have. Focus on building a trusted brand. This is also a secret to having a successful business, once you develop a brand that everyone likes or trust, the money will always come your way because people always want to buy a product that has a brand that you trust. Having the right attitude. The business will grow once you have the right attitude because you remain focused on the ultimate goal of the business and nothing will alter you to change your focus on the goal of the business. Having a routine. Having a well-structured routine to run by is essential for people who have a business to run and with this, you will be able to closely monitor and run your business smoothly and you will have a successful business. Knowledge and skills. For you to have and run a successful business, you need to have the right knowledge and skills to run that particular business. Always have that hunger to educate yourself more on the business that you have because you will go far in your business with the right skills. Learn and understand people.The business will grow and run well when people or team or your employees feel that you are understanding them and treating them the way they want to be treated because they will work for you very well and be loyal to you and your business. Just do what you say you'll do, do it well and do it to the best of your ability. Understanding the market. Before you start your business or start producing something, you should know your market very well. You should do researchand know how long the market will last, how much is the demand for that product and how you can make that product to be better so that the market or the demand can increase and last for a lifetime. Start working on your business and stop waiting for the perfect time. There's no such thing as the perfect business model. The perfect business model is the one that works for you. Create a quality product.People will just pay more for something better. BEST MOMENTS “If you are meaningless to someone, then you'll be meaningless to everyone as well.” “The higher the high, the lower the low.” “Have five minutes or an hour or a day just to go out and enjoy yourself or have fun with your family after working on your business.” “Be happy with what you have because there's always going to be someone out there who's got more.” “Be happy with what you’re doing.” “It’s better to ask for forgiveness than permission.” "If you're fairly a likeable character, you can get away with quite a lot. Personality takes you a long way." “If you can learn from other people's mistakes is far better than learning from your own.” “If you’re going to work hard, have something to show for it.” “You should not regret things you've done unless it is something fundamentally evil.” “Personal development is about learning from loads of people with lots of elements of success.” “If you know who you are, you never want to be anyone else.” "The best thing about having a brand, it is never finished." “You just got to be you.” VALUABLE RESOURCES ABOUT THE GUEST Alan Barrett is the co-founder and CEO of Grenade and is a disruptive entrepreneur. Alan has built a globally recognised brand over the last 10 years which has helped millions of people reach their health and fitness goals. He has superb partners by the name of Lion Capital and a very talented and dedicated team spread over three continents. He is well on track to achieving our goal of creating the 'Red Bull of Sports Nutrition'. CONTACT ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “The Disruptive Entrepreneur” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: Facebook: LinkedIn:
This week I spoke with Alan Barratt, CEO and Founder of the worlds fastest growing sports performance and weight management brand, Grenade. Alan and his wife Juliet started Grenade in 2010 with just £27 in their bank account. After a few short years, 50 new members of staff and retailing in 80 countries around the world, Grenade is now worth a whopping £72 million and is one of the most exciting companies in the United Kingdom. Alan is an incredible CEO with an amazing success story. In this podcast, I learnt about his heartbreaking sacrifice, his underdog-style narrative, and gained some serious life lessons that only someone in this position could ever of shared. Alan gave me a new perspective on what matters the most in life and is a true inspiration. I hope you enjoy listening to this podcast as much as I enjoyed recording it. 
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4 hours, 43 minutes