Alejandra Rojas is an entrepreneur and the founder of Brown Way to Money. As a finance expert and certified Trauma of Money™ practitioner, she is the creator and host of the Brown Way to Money Podcast and the Side Hustles IRL series. Named one of the "Top 100 Money Experts" by GoBankingRates, Alejandra specializes in the intersection of behavioral finance and wealth-building for entrepreneurs of color. Through the Brown Way to Money Network and the Brown Way to Money Academy, Alejandra utilizes her proprietary BROWN Framework to help women entrepreneurs heal from financial trauma and achieve sustainable financial independence. Her work has been featured in Forbes, Business Insider, and Entrepreneur, where she contributes as an authority on equity and financial wellness.