The music video – it’s hard to imagine a big hit without one. But how do you actually go about making a visual representation of a song?! And once you have, what makes it a success?
In this episode, Will and Alex seek to answer these questions by exploring the history of the industry with music journalist Gina Arnold; speaking to the man who turned a disaster shoot into a creative masterpiece, Young Thug director Ryan Staake; and hearing from the legend behind the choreography of Beyonce’s seminal ‘Single Ladies’ video, Frank Gatson Jnr.
What constitutes Political Design? How aware are we of the creative process and decisions at play in making a political campaign? Considering politicians are in the business of persuasion, it’s worth examining how personality and policies can be visually represented to strengthen their case. With the General Election imminent, Will and Alex are in good company; with Design critic, journalist and author Steven Heller, the graphic designer behind Hillary Clinton’s ‘H’ logo, Michael Bierut, and the creative behind the Green party’s ‘Secret Life of 5 year old politicians’ Dan Shute.
What is colour? Tricky to define but plenty to discuss. In this hue heavy episode, Alex and Will set out to make the subjective objective. They’ll be looking at psychology, production and trends to find out if colour has an effect on our behaviour, whether anyone can actually own a colour and how brands can use colour to their advantage. Colour me interested.