Alice Goodridge is a water swimming expert, open water coach, and author known for her work in wild swimming and cold water immersion. She coaches swimmers in lakes, rivers, and coastal environments, focusing on technique, safety, and acclimatization to cold conditions. Goodridge has written about the physical and mental benefits of open water swimming, drawing on her experience leading group swims and training programs. Through workshops, guided swims, and published work, she supports swimmers of varying abilities in developing confidence and endurance in natural water settings.