Alisa Barcan is a business mentor and strategist who helps qualified coaches build financially viable coaching businesses. Before starting her own business in 2017, Alisa was an award-winner chartered accountant. In 2018 she qualified as a coach from the University of Cambridge and has been blending her technical and coaching skills ever since to demystify concepts such as business models, strategic positioning, pricing and more. Alisa’s approach to building a successful coaching business revolves around financial viability – can your business financially sustain you and itself long term? Alisa regularly teaches and speaks on the business of coaching, money mindset, pricing and entrepreneurship and has done so for The Association for Coaching, The Academy of Executive Coaching, The University of Cambridge and other coaching organisations and training providers. Her expertise has been featured in Coaching Perspectives, Harvard Business Review Ascend, The Financial Diet and Medium, where she owns the publication Coaching for a Living. She also hosts the podcast of the same name.