What foundational pieces does it take to launch an online clothing brand without a brick and mortar? Christy Dawn and Aras Baskauskas, founders of Christy Dawn wanted to create and celebrate a style that was in alignment with their values of sustainability and ethical practices in the fashion world. They share how to get resourceful and create a story around your product, adapt to change and make your brand and your voice essential to the world, become in harmony with the rest of the world, and let go of your old belief system and wake up to your worth.
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