Austin currently serves as a U.S. Media Affairs Specialist at BP, is the President for IABC Houston, and is the founder of two podcasts — The Business Communicators and The Weekly Brew. At BP, Austin manages the creation and production of video, photography, and graphic design content for the U.S. He also co-leads BP’s media and crisis communications training for senior executives at the company’s U.S. assets and handles media outreach for The Houston Open and BP’s partnership with the U.S. Paralympics. While at BP, Austin has held short-term assignments in Washington State, Brazil, and Oman. Previously, Austin supported the publication of BP’s internal communication channels and contributed strong editorial skills and digital media savvy to the ongoing development of a top-notch center of digital content excellence within the U.S. digital communications team. Prior to BP, Austin served as an athletic communications professional at Baylor and Louisiana Tech, handling day-to-day media relations duties for their various NCAA programs, and gaining a strong background in social media, marketing and brand management while working with national media outlets such as ESPN, Fox Sports and CBS College Sports. Austin is a native of The Woodlands, Texas, and earned a political science degree from Baylor University in 2010.
As Texas recovers from Winter Storm Uri, many across the country are asking, “what went wrong” in the Lone Star State. From a crisis communications perspective, many Texans were left in the dark by state-level leaders and the Electric Reliability Council of Texas (ERCOT). With more than 4.5 million customers without power – and many more without access to clean water – could this have been prevented? Pinch-hitting for Hattie Horn this week, Dan Gold, an award-winning global MarComs strategist hailing from Canada, joins Austin Staton and Thomas Baen to dissect the crisis in Texas, and how Texans could have benefitted from effective crisis management. The Business Communicators offer their insights for a crisis comms playbook and give key takeaways that businesses can use to equip their teams in the event of a crisis.Then, Facebook has taken a drastic approach in Australia to ban all news stories from its site, after a long-running battle over who should pay for news online. Rather than pay media companies in return for linking to their stories, as a forthcoming Australian law would require, the company opted to block all such links on its platform. What does this mean for free speech and access to information in Australia? Will it have longer-lasting implications globally?The show closes with a new segment that focuses on writing prompts and extemporaneous speaking. This week’s: “Name something simple that brings you joy.” To our listeners: We want to hear from you. Tell us on social media what things in life bring you joy. We’ll share the best responses on next week’s episode of the podcast.Music Credit: Smoke (with Lostboycrow) – FeatherConnect with The Business Communicators on Facebook, Twitter, Instagram, YouTube and LinkedIn, and find out more about our show at TheBusinessCommunicators.com. And, if you haven’t done so already, be sure to subscribe to our podcast on iTunes and leave us a five-star review. Questions or comments? Send us an email to podcast@iabchouston.com or text “podcast” to (713) 360-0133.IABC Houston SponsorsDiamond Partner: Pierpont CommunicationsChapter Partner: Mykrantz & Co
This week, The Business Communicators tackle the biggest headlines in the PR, branding and digital media world. The show begins by analyzing the downfall of The Lincoln Project, and Aunt Jemima’s rebranding, finally retiring the racist stereotype that has adorned its label for decades. Then, Austin, Hattie and Thomas weigh in on why Instagram banned Robert Kennedy Jr. from the platform, and the emergence of Clubhouse, the upstart $1 billion social media platform taking the world by storm.First up, The Lincoln Project, a political Super PAC which raised more than $90 million ahead of the 2020 election, is under fire after co-founder John Weaver is alleged to have sexually harassed more than 20 men. What did the organization know and when? To make matters worse, it’s speculated that the organization hacked co-founder Jennifer Horn’s Twitter account last week after she stepped down from her role due to Weaver's "grotesque and inappropriate behavior." Can the organization be trusted moving forward, or are these communications and ethical failures the beginning of the end for the Super PAC?Then, although reinventing the company was a long-time coming, will the new look and image of the Pearl Milling Company resonate with consumers that are used to the previous image and name that sustained Aunt Jemima for over 100 years; or once the new packaging is on retail shelves will customers say “yum” or “yuk”, and will it mean that the Pearl Milling Company might get flattened by the competition? Next up, the Kennedy name is powerful, and it is also synonymous with controversy. Instagram has shut down Robert F. Kennedy Jr.’s account for spreading misinformation about COVID-19 vaccines. With more than 800,000 followers on Kennedy’s account, Facebook, which owns Instagram, announced that it would flag or remove posts from users and groups that spread misinformation about vaccines. Spreading misinformation on social media is dangerous. Full stop. However, can are digital media companies taking censorship too far, and is their business model sustainable with a lack of moderation?Closing out the show, if you are a social media enthusiast like us, you’re likely well-aware of Clubhouse, the invite-only social audio app, where everyone wants to be part of the club. Founded in March 2020 by Paul Davison and Rohan Seth, Clubhouse boasts more than six million weekly users and boasts a value of over $1 billion. Buoyed currently by a host of A-list celebrities including Elon Musk and Oprah Winfrey, Clubhouse's exclusivity, candid conversations, and the opportunity to share the stage is what currently makes it so alluring. Although Davison and Seth say Clubhouse was created for everyone, can the app maintain its appeal to user once it’s open to all?Music Credit: Smoke (with Lostboycrow) -- FeatherConnect with The Business Communicators on Facebook, Twitter, Instagram, YouTube and LinkedIn, and find out more about our show at TheBusinessCommunicators.com. And, if you haven’t done so already, be sure to subscribe to our podcast on iTunes and leave us a five-star review. Questions or comments? Send us an email to podcast@iabchouston.com or text “podcast” to (713) 360-0133.IABC Houston SponsorsDiamond Partner: Pierpont CommunicationsChapter Partner: Mykrantz & Co
As communications professionals, we aspire to be labeled as “thought leaders” within our organization. But, is attaching that label ourselves detrimental to our careers? Chris Brogan, a New York Times Bestselling author, joined The Business Communicators to share the truth about authentic leaders, his insights on brand strategy, and why real stories sell.Brogan, president of Chris Brogan Media and CEO of Owner Media Group, Inc., is a sought-after keynote speakerand has consulted with the biggest Fortune 100 brands in the world. Brogan joined the podcast for a humorous and candid conversation about all things comms. Listeners will learn:tips on personal branding how companies can truly embrace diverse and inclusionchanneling your passions into a single focusthe future of agile working in a post-COVID world and how to avoid a sterile work environmenthow to truly resonate with a global audiencewhy being the smartest person in the room could be detrimental to your corporate ambitionsMusic Credit: Smoke (with Lostboycrow) – Feather Connect with The Business Communicators on Facebook, Twitter, Instagram, YouTube and LinkedIn, and find out more about our show at TheBusinessCommunicators.com. And, if you haven’t done so already, be sure to subscribe to our podcast on iTunes and leave us a five-star review. Questions or comments? Send us an email to podcast@iabchouston.com or text “podcast” to (713) 360-0133.IABC Houston SponsorsDiamond Partner: Pierpont CommunicationsChapter Partner: Mykrantz & Co
Despite a strong global economy and near full employment, none of the four societal institutions that the study measures—government, business, NGOs and media—is trusted according to the 2021 Edelman Trust Barometer. Tonia Ries, the Global Executive Director of Intellectual Property at Edelman and steward of the Edelman Trust Barometer, joins The Business Communicators to discuss the cause of this paradox and how it is a wake-up call and challenge for these institutions to look at new ways to effectively rebuild trust with their stakeholders.Then, NFL All-Pro Wide Receiver Emmanuel Sanders has always preferred to use pen and paper. Before winning the Super Bowl with the Broncos, as a teenager he used a journal to organize his thoughts and create his vision for the future. Emmanuel is also an entrepreneur, husband and father who continues to use journals to track his goals and build upon his dreams. He joins the show to talk about his partnership with TRU RED to launch their Expert Notetaking Collection of writing journals and pens for entrepreneurs to bring their most creative ideas to life. Our listeners can check them out at staples.com/spark2finish.The show closes as Austin, Hattie and Thomas break down the recent Wall Street and Reddit saga and whether or not financial institutions can be trusted moving forward. And, a discussion on why Budweiser is winning the advertising battle ahead of this week’s Super Bowl.Music Credit: Smoke (with Lostboycrow) – FeatherConnect with The Business Communicators on Facebook, Twitter, Instagram, YouTube and LinkedIn, and find out more about our show at TheBusinessCommunicators.com. And, if you haven’t done so already, be sure to subscribe to our podcast on iTunes and leave us a five-star review. Questions or comments? Send us an email to podcast@iabchouston.com or text “podcast” to (713) 360-0133.IABC Houston SponsorsDiamond Partner: Pierpont CommunicationsChapter Partner: Mykrantz & Co
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Creator Details

Location
Houston, Texas, United States of America
Episode Count
201
Podcast Count
4
Total Airtime
1 week, 12 hours
PCID
Podchaser Creator ID logo 496058