Bill Shufelt is the Co-Founder & CEO of Athletic Brewing.
Starting a craft brewery for non-alcoholic beers was was an idea that came to Bill Shufelt when he saw the huge improvements in his own life when he removed alcohol. He talks with Spartan Founder Joe De Sena and Spartan Up Co-Host Johnnie Waite about the cultural shifts he's seeing in the US and Canada around alcohol consumption. "Sober," he says, "is an outdated word." Many people are reducing their alcohol intake for a variety of health, fitness, performance, and readiness reasons. Today's episode of Spartan up is brought to you by BetterHelp.  Spartan Up listeners can save 10% on their first month by going to www.BetterHelp.com/Spartan LINKS: https://athleticbrewing.com/   FOLLOW SPARTAN UP: Spartan Up on Instagram https://www.instagram.com/spartanuppodcast/ Spartan Up on Twitter https://twitter.com/SpartanUpPod   CREDITS: Producer – Marion Abrams, Madmotion, llc. Host: Joe De Sena Sefra Alexandra, Johnny Waite & Colonel Nye will be back soon, we miss them! © 2021 Spartan
Bill Shufelt, CEO of Athletic Brewing, talks about his company's growth and "dry January." Hosts: Carol Massar and Tim Stenovec. Producer: Doni Holloway.
Today I’m joined by Bill Shufelt, CEO of Athletic Brewing   Athletic Brewing makes non-alcoholic craft beer. Back in March, the company closed a $17.5M Series B funding round.   In today’s episode, we talk about the rise of mindful drinking, making non-alcoholic beer cool, and how Bill was able to raise money from 60 angel investors for a pre-product, pre-revenue company.    About Bill Schuflet >>    Bill Shufelt is the founder of Athletic Brewing Company - the first brewery in the country dedicated entirely to non-alcoholic craft beer. After spending 12 years in the hedge fund world, healthy lifestyle changes and a love of endurance sports and adventure led him to leave alcohol behind. Along with co-founder and head brewer John Walker, they have set out to revolutionize decades-old stigmas around non-alcoholic beer by making great beer for modern, healthy & active adults. After opening their doors in 2018, Athletic's flagship beers are available nationwide on their website athleticbrewing.com. Bill is married to an incredible gardener and plant-based chef further driving his passion for high-quality fuel and healthy eating. Bill grew up in CT, attended Middlebury College, and now splits his time between breweries in San Diego, CA and Stratford, CT. More from Fitt Insider >>    Fitt Insider is a weekly newsletter and podcast about the business of fitness and wellness.    From product launches and funding news to game-changing innovation, Fitt Insider provides listeners with insights and analysis on this ever-evolving industry.    Join your peers and colleagues from companies like Equinox, Apple, Peloton, Goldman Sachs, Nike, and ClassPass by subscribing.   Website:  http://insider.fitt.co
Welcome back, on this episode of Living Strong we sit down and discuss with Bill Shufelt, the co-founder of Athletic Brewing! We discussed why and how he started Athletic Brewing, which is an awesome story on its self! We also speak about how he keeps fit and healthy while being an entrepreneur and having a family. A lot of interesting topics were brought up in this convo, hope you all enjoy it! Bill's socials: Instagram: @athleticbrewing and @wshufelt Facebook: Athletic Brewing Website: https://athleticbrewing.com Hope you enjoyed today's show and don’t forget to like, subscribe, comment and share. You can find us at @LivingStrongPodcast on Instagram and Facebook. Check out our website HERE. -Episode Sponsor- Canadian Protein: http://canadianprotein.com/?ref=41 Use code: LivingStrongPod for 10% your first order Thank you for listening, till next time, keep living strong! --- Send in a voice message: https://anchor.fm/living-strong/message
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Creator Details

Episode Count
5
Podcast Count
5
Total Airtime
2 hours, 50 minutes
PCID
Podchaser Creator ID logo 053041