Bob Pittman, is an American businessman. A media pioneer and consumer marketer who has consistently driven innovation across multiple platforms and industries, including radio, cable television, digital and mobile, Pittman has built and transformed companies throughout his career to match the evolving needs of the consumer.
It's not just about marketing for Brad Hiranaga. As the Chief Brand Officer, North America for General Mills, Brad has been helping the company realize its potential as a force for good: from encouraging families to connect around the dinner table, to fighting the hunger gap with the No Kid Hungry initiative. In fact, he's been working tirelessly to improve food security and accessibility during this pandemic. Learn why he was so committed to brands as a 5-year old (hint: it had something to do with living so close to Nike!), how a landscaping gig played an outsized role in his understanding of business, and how he's harnessed teams and research to modernize legacy brands.  Learn more about your ad-choices at https://news.iheart.com/podcast-advertisers
Today, MTV is a cultural institution. But people forget what a long shot it was to get the channel off the ground. Bob Pittman led the team that created MTV. In this special episode, he reminisces with co-founders and friends John Sykes, Judy McGrath, Fred Seibert, Tom Freston and Jarl Mohn about what it was like to create the '80s version of a start-up, and lead a TV revolution by dreaming up the rules as they went along. From why the first MTV logo was designed on crinkled paper (it spent a little time in a trash bin), to how a tiny record store in Tulsa helped save the business, to why you should really think twice about going on a Lost Weekend with Van Halen... all the way to how a terrible cereal inspired one of the greatest ad slogans of all time: “I want my MTV,” we’ve packed this episode full of stories that marketers, fans and entrepreneurs will all want to hear.   Learn more about your ad-choices at https://news.iheart.com/podcast-advertisers
From Estee Lauder to Taco Bell to now EVP, Chief Brand and Marketing Officer at Lowe’s, Marisa Thalberg hasn’t had the most obvious career path. But when you’re as creative as she is, it’s easy to connect those dots! (Did you realize that Taco Bell markets like a fashion brand?) Tune in to hear Marisa and Bob discuss how writing plays as a second-grader shaped her schooling, why she started the “Executive Moms” blog, and the simple reason she’s been championing audio as a vital marketing tool for years. Plus, discover how she’s ushered Lowe’s through a period of growth during this pandemic while showcasing the company’s spirit.   [Interview recorded on May 19.]  Learn more about your ad-choices at https://news.iheart.com/podcast-advertisers
How will the pandemic change the way we work, go to school, go out, travel, and experience the world? In this new limited series, co-hosts Katie Couric and Bozoma Saint John set out to understand how this unprecedented moment will change our future. In weekly episodes, Katie and Boz interview CEOs, innovators and thought leaders in industries from tech and media to education and entertainment to fashion and sports, to find out how they are adjusting to — and innovating in —this new world order. Back to Biz with Katie and Boz releases Thursdays during the summer of 2020. Learn more about your ad-choices at https://news.iheart.com/podcast-advertisers
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Creator Details

Episode Count
52
Podcast Count
2
Total Airtime
1 day, 10 hours