Bracken Darrell is the President and Chief Executive Officer of VF Corporation, a global apparel and footwear company whose brands include The North Face, Vans, and Timberland. He assumed the role in 2023 after a decade as CEO of Logitech, where he transformed the company into a design-focused leader in computer peripherals, video collaboration, and gaming accessories, driving significant growth and brand revitalization. Earlier in his career, Darrell held senior roles at Procter & Gamble, Whirlpool, and General Electric, building expertise in consumer products and global brand management. He is widely recognized for combining strong design sensibilities with operational discipline to guide global consumer businesses.